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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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Read the emails in the hilarious Monsanto/Mo Rocca/Condé Nast meltdown

Read the emails in the hilarious Monsanto/Mo Rocca/Condé Nast meltdown | Digital-News on Scoop.it today | Scoop.it

Last week, Gawker uncovered a hapless tie-up between genetically modified seed/pesticide giant Monsanto and Condé Nast Media—publisher of The New Yorker, Bon Appetit, GQ, Self, Details, and other magazines—to produce "an exciting video series" on the "topics of food, food chains and sustainability."


Marion Nestle was offered $5,000 to participate for a single afternoon.

Since then, I've learned that Condé Nast's Strategic Partnerships division dangled cash before several high-profile food politics writers, in an unsuccessful attempt to convince them to participate....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 8, 2014 11:33 PM

Conde Nast and lack of transparency in Monsanto-sponsored brand "journalism" project backfires generating the kind of bad PR that corporations hate.

Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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Top Social Media Blunders of 2014 and What You Can Learn from Them

Top Social Media Blunders of 2014 and What You Can Learn from Them | Digital-News on Scoop.it today | Scoop.it

The first half of 2014 is already in the books, and it looks like a lot of marketers and companies didn’t learn anything from last year about social media. Many brands still made a number of bad judgments and stumbled when it came to handling their social profiles, which led to backlash and a tarnished image for some.


Mistakes can happen anytime, and with half the year already over, now is a great time to discuss some of 2014’s biggest marketing and social media blunders so far. With five full months ahead, this should serve as a great lesson for all individuals, brands, and companies trying to market themselves to the public.


Here are some things to keep in mind:

-  It’s easy to post things on social media, especially on Facebook and Twitter. Remember, though, that backlash can come just as swiftly and easily. Sure, people make mistakes from time to time, but with all the previous instances, everyone should know by now how not to act in public, especially if you’re representing a brand known the world over....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 2014 2:11 AM

Lots of lessons from a raft of social media fails.

Martina Patone's curator insight, July 29, 2014 7:41 AM

social media blunders

Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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Turtles 9/11 Poster destined for PR fail infamy

Turtles 9/11 Poster destined for PR fail infamy | Digital-News on Scoop.it today | Scoop.it

Earlier today, Paramount Pictures Australia tweeted a poster which features the Ninja Turtles jumping from an exploding building. No problem, right? How about if the release date for the film in Australia is September 11th? Still not a problem, you say?


How about if the poster that was tweeted has the Ninja Turtles jumping from a New York City building that’s exploding with "SEPTEMBER 11" in bold lettering at the bottom? And Leonardo has a NYC pin in blue and white just so you’re extra-aware that you’re in New York City?...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 2014 11:23 PM

Marketing effort sucks here for lack of sensitivity. PR fail big time!