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Infographic: Patient Influencer Perspectives on Social Media #esante #hcsmeufr

Infographic: Patient Influencer Perspectives on Social Media #esante #hcsmeufr | Social Networking Diva | Scoop.it

The 100,000+ patients who make up the WEGO Health Patient Leader Network are at the core of everything we do. We believe they are transforming healthcare for the better and it’s gratifying to see more and more life sciences companies recognizing the extraordinary value patients bring to the table. Working with highly engaged advocates and influencers allows us to glean insights that will ultimately help life sciences companies better connect with patient communities. 

Social media is one way to do so. It offers companies a direct and ongoing means to communicate and share information with consumers.  So earlier this year we asked patient influencers to share more about how and why they are using social media. After surveying 412 influencers across hundreds of conditions, we both confirmed some data points we gathered in a previous Behavioral Intent Study and uncovered some new trends.

Some key findings:

  • Facebook is still on top. While nearly  4 in 10 patients (37%)  have changed their privacy settings in light of concerns over their personal data, only 3 in 100 have stopped using Facebook or deleted their account due to privacy concerns. Of those sticking with the platform, the data is unequivocal. Despite Facebook’s business practices, virtually all (98%) patient influencers continue to use Facebook and 9 in 10 say they use it daily. Other social media platforms are gaining ground, but Facebook remains the leader among patient influencers. This is likely due in part to the platform’s group functionality. A whopping 94% of influencers are members of a health-related Facebook group. Facebook is still where patients spend their time, making it essential for companies to engage patients on the platform.
  • Pharma is missing the mark. The primary value of social media is the ability to connect with other patients, but that’s not the only thing influencers are there for. They also access health information and find support by engaging with advocacy organizations and healthcare providers. In fact, 9 in 10 patient influencers follow an advocacy organization and nearly half follow a health care provider. While many pharma companies have a social media presence, only 1 in 5 influencers follow a pharma company, with slightly more following a brand if they are on that specific therapy. They might not be engaging directly, but patients are certainly using social to talk about pharma. Nearly 7 in 10 patient influencers have shared both positive and negative medication experiences. Social media remains a huge opportunity for pharma to engage their audiences and ultimately meet their marketing KPIs.

  • Social absolutely informs patient choices. Our 2016 Behavioral Intent Study found that 87% of patients will ask their physician about a medication if they learned about it from a trusted patient influencer. This year’s landscape survey confirmed that social media still plays a big role in real-world patient behavior. Nine in ten patient influencers say that online communities play at least a “somewhat important” role in their health decisions, with nearly half (48%) saying that online communities play a “very important” or “extremely important” role.

Via nrip, Lionel Reichardt / le Pharmageek
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Patient Influencer using Social Media in healthcare... #esante #hcsmeufr

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Social Networking Diva
Social media, social networking, and new media news, tools, and tips on the Internet.
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Infographic: Patient Influencer Perspectives on Social Media #esante #hcsmeufr

Infographic: Patient Influencer Perspectives on Social Media #esante #hcsmeufr | Social Networking Diva | Scoop.it

The 100,000+ patients who make up the WEGO Health Patient Leader Network are at the core of everything we do. We believe they are transforming healthcare for the better and it’s gratifying to see more and more life sciences companies recognizing the extraordinary value patients bring to the table. Working with highly engaged advocates and influencers allows us to glean insights that will ultimately help life sciences companies better connect with patient communities. 

Social media is one way to do so. It offers companies a direct and ongoing means to communicate and share information with consumers.  So earlier this year we asked patient influencers to share more about how and why they are using social media. After surveying 412 influencers across hundreds of conditions, we both confirmed some data points we gathered in a previous Behavioral Intent Study and uncovered some new trends.

Some key findings:

  • Facebook is still on top. While nearly  4 in 10 patients (37%)  have changed their privacy settings in light of concerns over their personal data, only 3 in 100 have stopped using Facebook or deleted their account due to privacy concerns. Of those sticking with the platform, the data is unequivocal. Despite Facebook’s business practices, virtually all (98%) patient influencers continue to use Facebook and 9 in 10 say they use it daily. Other social media platforms are gaining ground, but Facebook remains the leader among patient influencers. This is likely due in part to the platform’s group functionality. A whopping 94% of influencers are members of a health-related Facebook group. Facebook is still where patients spend their time, making it essential for companies to engage patients on the platform.
  • Pharma is missing the mark. The primary value of social media is the ability to connect with other patients, but that’s not the only thing influencers are there for. They also access health information and find support by engaging with advocacy organizations and healthcare providers. In fact, 9 in 10 patient influencers follow an advocacy organization and nearly half follow a health care provider. While many pharma companies have a social media presence, only 1 in 5 influencers follow a pharma company, with slightly more following a brand if they are on that specific therapy. They might not be engaging directly, but patients are certainly using social to talk about pharma. Nearly 7 in 10 patient influencers have shared both positive and negative medication experiences. Social media remains a huge opportunity for pharma to engage their audiences and ultimately meet their marketing KPIs.

  • Social absolutely informs patient choices. Our 2016 Behavioral Intent Study found that 87% of patients will ask their physician about a medication if they learned about it from a trusted patient influencer. This year’s landscape survey confirmed that social media still plays a big role in real-world patient behavior. Nine in ten patient influencers say that online communities play at least a “somewhat important” role in their health decisions, with nearly half (48%) saying that online communities play a “very important” or “extremely important” role.

Via nrip, Lionel Reichardt / le Pharmageek
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Patient Influencer using Social Media in healthcare... #esante #hcsmeufr

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Social media usage in the U.S. in 2019

Social media usage in the U.S. in 2019 | Social Networking Diva | Scoop.it
The steady growth in adoption that social media platforms have experienced in the U.S. over the past decade also appears to be slowing.
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A "must-read" for social media marketers

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Social Media Marketing World: Social Media's Mega Conference!

Social Media Marketing World: Social Media's Mega Conference! | Social Networking Diva | Scoop.it
Join thousands of fellow marketers at the industry's largest social media marketing conference in beautiful San Diego, CA!
CherryNetwork's insight:

Have a No-Brainer for you! Social Media Marketing World 2019! Social media marketing is a tough job. Constant changes. So many decisions. Here’s a smart decision... Register for Social Media Marketing World. Glad to share this No-Brainer! https://events.socialmediaexaminer.com/amember/aff/go/cherrynetwork #AffiliateAd

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Is Dual Universe Closest to Being a True "Metaverse"? Virtual World Expert Who Helped Define the Term Says So -- And Not Sansar, High Fidelity, Etc.

Is Dual Universe Closest to Being a True "Metaverse"? Virtual World Expert Who Helped Define the Term Says So -- And Not Sansar, High Fidelity, Etc. | Social Networking Diva | Scoop.it
After saying I was impressed by High Fidelity’s ability to get 350+ avatars in the same local metaverse space, a guy who actually helped define the metaverse told me that he wasn’t very impressed. Will Burns, Vice-Chair for IEEE'

Via Talla Adam
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I Wear Glasses and I'm Proud #IAmAWitness | Bullying Prevention | Ad Council

I Wear Glasses and I'm Proud #IAmAWitness | Bullying Prevention | Ad Council | Social Networking Diva | Scoop.it
One year ago, a little girl being bullied for wearing glasses reached out The Bully Project and asked for our help. What happened next will blow your mind.
CherryNetwork's insight:
Delighted to see the power of social media used in a positive way such as the anti-bullying campaign. What an awesome response!
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Morgan State University Brand Video

If you have any questions regarding the application process, your current status or anything about Morgan State University, please refer to the following information:
CALL: (443) 885-8500
E-MAIL: admissions@morgan.edu
WEBSITE: http://www.morgan.edu/admissions.html
ADDRESS: Office of Undergraduate Admissions & Recruitment 1700 E. Cold Spring Lane Montebello Complex D109 Baltimore, Maryland 21251

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"MORGAN Proud" as I reflect on my high school visit to Morgan State University in 1970 and my first on-campus day as a member of Morgan State University Class of 1974.  Now 47 years later, I am  thrilled to celebrate Morgan State University 150th Anniversary; support as a proud Life Member of Morgan State University Alumni Association and a National Advisory Board Member of the Morgan State University School of Community Health and Policy. Indeed a "National Treasure"! Thumbs up to MSU President, Dr. David Wilson; his leadership team; the entire Morgan State Family (staff, alumni, students, stakeholders, etc); and the Morgan Community Mile partners for helping to keep the "Fair Morgan" dream alive and moving forward. #Morgan150 #MorganStateU #MorganAlumniGives http://www.morgan.edu

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Eight Keys to Success in Social Media Marketing | TechWebSpace

Eight Keys to Success in Social Media Marketing | TechWebSpace | Social Networking Diva | Scoop.it
In this day and age, a strong social media presence is crucial for any brand that hopes to stay relevant. But social media is a crowded place, to succeed in creating a strong social media presence, you need to be aware of the following eight keys to success. Quality over quantity Quality over quantity applies …
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Eight Keys to Success in Social Media Marketing

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Stay Safe on Social Networking Sites

Stay Safe on Social Networking Sites | Social Networking Diva | Scoop.it
Social networking platforms (such as Facebook, Twitter, Instagram, and Snapchat) are used by billions of people each day. It's important to realize that while
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With so many social media platforms out there, it's hard to know which one i... - Rock Star Seo

With so many social media platforms out there, it's hard to know which one i... - Rock Star Seo | Social Networking Diva | Scoop.it
With so many social media platforms out there, it's hard to know which one is the best fit for your audeince + which ones
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Ripl - Create Animated Posts for Social Media

Ripl - Create Animated Posts for Social Media | Social Networking Diva | Scoop.it
An app to easily create eye-catching posts that help you or your business stand out on social media.
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Social Media Hashtags: SEO Web Marketing

Social Media Hashtags: SEO Web Marketing | Social Networking Diva | Scoop.it
Social Media Hashtags Hashtags are everywhere nowadays. They help social media users track topics, categorise their updates, and even keep up to date with the latest developments in important news stories.
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Spark Baltimore: Grand Opening Celebration

Spark Baltimore: Grand Opening Celebration | Social Networking Diva | Scoop.it
Governor Larry Hogan and Mayor Stephanie Rawlings-Blake joined The Cordish Companies, local business leaders and entrepreneurs for the grand opening of Balti...
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CheriNet - Android Apps on Google Play

CherryNetwork's insight:

Received great news today... "Your mobile app is now live on Google Play!" So delighted that my Android app, CheriNet App aka CheriNet is now available on Google Play. I created the mobile app to share content created or information discovered within my various real life and 3D virtual world communities. You are invited to download it to your Android smartphone or tablet! I've loaded it with some helpful features and links. New content will be added to the app on a regular basis. So, give it a try, explore my growing "Network" and let me know what you think!  http://bit.ly/1LKOyPm

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InternX | Explore. Exchange. Excel.

InternX is an intelligent platform that brings precision, diversity, inclusion and efficiency to the internship hiring process for top companies and talented young adults.
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Thumbs up to Robert Smith for launching a STEM-related internship program for ethnically underrepresented students. It is a preparatory program that connects sophomores with a 2.8 GPA or higher with STEM-related positions at companies in all sectors. The eight-week summer initiative offers opportunities in marketing, software, finance, and real estate. Be sure to spread the word to any student with a 2.8 GPA or higher connected to your community and/or network.

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Twitter Community Management Tool - Reports, Schedule, Monitor & Grow

Twitter Community Management Tool - Reports, Schedule, Monitor & Grow | Social Networking Diva | Scoop.it
Your personal Community Manager - A smarter, simpler, solution to all your community management needs - Analyze, Monitor and Grow your community on your favorite social media channels
CherryNetwork's insight:

Check out a powerful way to  follow management on social media; track brand awareness, discover new leads, share quality content, schedule posts and download progress reports. https://mbsy.co/dlTpl


#AffiliateAd - A purchase gets me a small finder's fee.

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FDA Taps Social Media to Identify and Assess Emerging Drug Abuse Threats

FDA Taps Social Media to Identify and Assess Emerging Drug Abuse Threats | Social Networking Diva | Scoop.it

As the US Food and Drug Administration (FDA) tackles the opioid crisis head on, one of the organization's goals is to identify emerging trends of drug abuse and intervene more quickly. A perspective piece published in the New England Journal of Medicine highlighted the tools the agency will use to evaluate these shifting patterns of substance abuse and reduce public risk. 

The agency continues to battle the nation's opioid problem even as it looks to detect and prevent the next threat. Douglas C. Throckmorton, MD; Scott Gottlieb, MD; and Janet Woodcock, MD, all of the FDA, noted that the agency is committed to using a multifaceted approach of pharmacovigilance that allows it to intercede proactively and effectively to anticipate changes in drug abuse.

 

 

For instance, use of gabapentinoids tripled between 2002 and 2015, raising concerns about possible abuse. To determine why usage patterns are shifting, the FDA turned to social media, tracking sites like Twitter, Facebook, Instagram, blogs, and forums to monitor for conversations about opioids and other substances. Sources include online forums that deal with drug abuse, such as Bluelight.org and talk.drugabuse.com. This surveillance revealed a shift between 2013 and 2017, from discussions about the legitimate use of gabapentinoids to discussions on the misuse and abuse of these drugs.

The agency is also investigating healthcare databases to determine the adverse consequences of using gabapentinoids in combination with opioids or benzodiazepines, which include respiratory depression. Data indicate that more than half of patients receive a gabapentinoid along with an opioid analgesic.

 

 

 

Another example of change in drug use is the emergence of kratom, which is available online and in stores specializing in tobacco and marijuana paraphernalia. Calls to poison control centers regarding kratom exposure have increased 10-fold since 2010. As a result, the FDA investigated kratom and found that it contains compounds that have opioid properties. Injuries and deaths have been associated with kratom use.

Changes have also been identified in the use of loperamide, a common over-the-counter opioid product. Loperamide is an effective treatment for diarrhea, but social network data indicate that some individuals have begun using loperamide at very high doses to manage opioid withdrawal or achieve a high. The FDA announced in 2016 that serious heart problems and death can occur in those taking high doses of this drug. The agency has begun working with manufacturers and distributors to limit the amount of drug packaged per sales unit.

The FDA has invested in developing new resources to combat drug misuse and continues to access and mine social media for epidemiologic data that may help it to identify the next wave of drug abuse.

Reference

Throckmorton DC, Gottlieb S, Woodcock J. The FDA and the next wave of drug abuse—proactive pharmacovigilanceN Engl J Med. 2018;379:205-207.


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Virtual Ticket Social Media Marketing World

Virtual Ticket Social Media Marketing World | Social Networking Diva | Scoop.it

Access Social Media Marketing World sessions when and where you want Get Your Virtual Ticket to Social Media Marketing World 2019 2018 Virtual ticket log in. Is traveling to San Diego for Social Media Marketing World 2019 just not an option for you? What if you could catch ALL the conference sessions at your convenience without any travel expenses or the need to replicate yourself? The good news is now you can! We're happy to announce the Virtual Ticket to Social Media Marketing World 2019! For a fraction of the cost of a regular ticket, you'll get full access... 

https://events.socialmediaexaminer.com/amember/aff/go/cherrynetwork?i=1

CherryNetwork's insight:

 

So excited to be a follower, cheerleader and affiliate of Social Media Examiner, the organizer of Social Media Marketing World 2019. SMMW is the world’s largest gathering of social media thought leaders, marketers, creators, etc. Social Media Marketing World 2019 will be held from March 20 to Friday, March 22, 2019 at the San Diego Convention Center, San Diego, California.  

 

Thumbs up to Social Media Examiner for offering an opp to get MAJOR discounted tickets. It is a Limited-Time Offer... If you act Now, you can secure discounted tickets for Social Media Marketing World 2019! Please note that the MAJOR discount ends on Tuesday, September 11th, 2018. 

https://events.socialmediaexaminer.com/amember/aff/go/cherrynetwork?i=1 

 

Disclosure: Posting contains an affiliate link. If a sale is generated with the link, I receive a "finder’s fee" aka affiliate commission based on the referral.

 

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KP Isley - TV taping of Raiders Groundbreaking event. Judith Hill...

KP Isley - TV taping of Raiders Groundbreaking event. Judith Hill... | Social Networking Diva | Scoop.it

Click here to edit the content

CherryNetwork's insight:

Indeed a blessing to see Patrice Isley on stage with Judith Hill (The Voice), Patti Pennington and other gifted musicians at the Raiders' Las Vegas Stadium groundbreaking event. The amazing gifts of the musicians transformed the evening into more than a "stadium groundbreaking" event. The powerful singing of "Rise Up" turned the groundbreaking event into an emotional and amazing tribute to the 58 people killed in the October 1st concert shooting as well as the Las Vegas community. With a light shining for each victim behind the stage, the healing continues...
(PatriceIsley.com)

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Festivals Insider - List Your Festivals and Events Online

Festivals Insider - List Your Festivals and Events Online | Social Networking Diva | Scoop.it
Festival Insider is the most most effective event and festivals listing portal on the Internet. You get the opportunity to promote your events to exhibitors and attendees near and far.
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Excellent resource!

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Facebook Rolls Out ‘Related Articles’ To Combat Fake News

Facebook Rolls Out ‘Related Articles’ To Combat Fake News | Social Networking Diva | Scoop.it
Facebook has come with a new alternative called Related Articles which can effectively combat the spread of fake news. Rea
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New in Social Media Toolbox: Word Cloud App

New in Social Media Toolbox: Word Cloud App | Social Networking Diva | Scoop.it

Using Google Play app, "Word Cloud" to create content for  HIV/AIDS awareness project, Community HIV/AIDS Resource (CHARE) Project. Still reviewing the app but I like the ease of using it to create content quickly. (https://play.google.com/store/apps/details?id=ice.lenor.nicewordplacer.app&hl=en)

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Definitely like the ease of using it to create content quickly.

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11 Easy and Inexpensive Ways to Thank Donors With Social Media

11 Easy and Inexpensive Ways to Thank Donors With Social Media | Social Networking Diva | Scoop.it
Don't lose out on one of the best tools available for making donors feel good. Here's how to do gratitude the social media way.
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Tweet from @socialmedia2day

Tweet from @socialmedia2day | Social Networking Diva | Scoop.it
socialmedia2day : 6 Simple Tools to Create Images for Social Media … https://t.co/RKn9u3ZXGl) https://t.co/xYZUlET4uB
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The 17 Best Social Media Management Tools

The 17 Best Social Media Management Tools | Social Networking Diva | Scoop.it
Social media can be pretty overwhelming sometimes. Especially if you’re running an agency or managing the social media accounts of other businesses.
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Twitter Symbols: smiley, emoji and emoticons

Twitter Symbols: smiley, emoji and emoticons | Social Networking Diva | Scoop.it
Twitter supports emoticons! Click on the icon to copy to the clipboard.
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