Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing | Content Marketing Institute | My Scoops |

"The problem with pivot points – events that result in major changes in your organization’s history or your personal career – is that they often slip by unnoticed. The significance of the event isn’t recognized until later.


You typically have to dig deep into the past to identify your pivots, the lessons they taught, and the opportunities they created. The reward for digging deep, however, is that past pivot points often uncover story opportunities that can help you define your brand and create memorable story-based content marketing.


To help you learn from the turning points in your or your organization’s background, I created a simple worksheet to help you locate the relevant turning points as well as uncover the details surrounding each story."


Read the full article to download the turning point worksheet and find out more about::

two types of pivotsthe three steps to harvest pivot stories and lessonssuggestions for filling in the worksheet
Via Kim Zinke (aka Gimli Goose)