Coupon Marketing: Facts and Usage Statistics - Amasty | My Scoops |

Did you know that the very first paper coupon was released by Coca-Cola in 1888? Here's how it looked.


By 1913, the company had redeemed 8.5 million tickets. The coupon marketing era had started. Where are we now? In this article I’m going to collect those coupon industry statistics and trends that can be of use for e-commerce specialists.


Well, it's been 127 years. It's been a lot of coupon hysteria during the great depression, a big switch from local markets to big stores in the USA after the war, when coupons also played a significant role, and finally the invention of the Internet which brought printable and digital coupons. What shop owners should know about coupon usage in 2015?...

Via Jeff Domansky