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The Weeknd Livestreamed TikTok Virtual Concert Drew Over 2M Viewers

The Weeknd Livestreamed TikTok Virtual Concert Drew Over 2M Viewers | Music Industry | Scoop.it
TikTok, facing the looming threat of a U.S. ban or a forced sale by its parent company, continues to tout the massive reach of its video app. According to TikTok, The Weeknd’s live, interacti…

Via Midem Team
Max Lujans insight:
In order to raise awareness The Weekend live-streamed a musical performance via TikTok raising over $350,000.
I do believe the music industry can take advantage of this by streaming events theirselves. Charging a small fee they can stream performances to users with out having to use a lot of resources. Platforms like TikTok or even Twitch can allow consumers to interact with the performance.
Heaven Flores's curator insight, October 18, 7:43 PM
For any artist who has been worried about upcoming touring dates due to this world pandemic I suggest doing a video based concert as well. Chance the rapper had done one and had raised more money than he did his last live concert. Given the factual basis of the article I don't see why it wouldn't be a reliable source. ANY celebrity struggling can easily take this advise to help them still be able to continue with their tour plans.
Genesis Fuentes's curator insight, October 21, 3:54 PM
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Rescooped by Max Lujan from New Music Industry
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The Weeknd Livestreamed TikTok Virtual Concert Drew Over 2M Viewers

The Weeknd Livestreamed TikTok Virtual Concert Drew Over 2M Viewers | Music Industry | Scoop.it
TikTok, facing the looming threat of a U.S. ban or a forced sale by its parent company, continues to tout the massive reach of its video app. According to TikTok, The Weeknd’s live, interacti…

Via Midem Team
Max Lujans insight:
In order to raise awareness The Weekend live-streamed a musical performance via TikTok raising over $350,000.
I do believe the music industry can take advantage of this by streaming events theirselves. Charging a small fee they can stream performances to users with out having to use a lot of resources. Platforms like TikTok or even Twitch can allow consumers to interact with the performance.
Heaven Flores's curator insight, October 18, 7:43 PM
For any artist who has been worried about upcoming touring dates due to this world pandemic I suggest doing a video based concert as well. Chance the rapper had done one and had raised more money than he did his last live concert. Given the factual basis of the article I don't see why it wouldn't be a reliable source. ANY celebrity struggling can easily take this advise to help them still be able to continue with their tour plans.
Genesis Fuentes's curator insight, October 21, 3:54 PM
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Rescooped by Max Lujan from Technology in Business Today
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Disrupting Enterprise Data With The Cloud: What We Can Learn From The Music Industry

Disrupting Enterprise Data With The Cloud: What We Can Learn From The Music Industry | Music Industry | Scoop.it
Data scientists should take a page from Spotify's book to create their own data mixtapes.

Via TechinBiz
Max Lujans insight:
Much like Facebooks way of using analytical data of their users and selling the info to companies, data like this can make a huge impact for the music industry analyzing just how much music users access and from where.
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Rescooped by Max Lujan from Technology in Business Today
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Spotify wants to make the Music Industry more Efficient

Spotify wants to make the Music Industry more Efficient | Music Industry | Scoop.it
Spotify wants to make the Music Industry more Efficient



In an exclusive interview, Daniel Ek, chief executive officer of Spotify Technology SA, talks with Bloomberg’s Emily Chang about how the music industry is experiencing massive change. Cred

Via TechinBiz
Max Lujans insight:
Spotify plans to encourage labels to use its platform to promote their future work. Allowing artists to pay for promotion of their albums. Streaming is now over 50% of the music industries revenue. Spotify is the largest contributor to that percentage.
joey smith's curator insight, July 26, 1:47 AM
This article is major news for the music industry because spotify is a huge deal when it comes to music. You want to make sure your music gets on this platform because it'll spread your name faster. This source is credible due to it involving the chief executive officer of spotify and this source is pretty significant due to what its talking about the massive change of streaming music.
Bernardis Hughes's curator insight, September 20, 10:17 PM
Spotify is wanting for more artist to put their music platform and stream their music on their site. In this world streaming is one of the major impacts on artist in the past couple of years. 
Randy Holguin's curator insight, October 17, 5:09 PM
Spotify is one of most streamed music companies in the world. With its availability in over 90 countries and three consecutive years winning best streaming service. Spotify will not only continue to grow but it will also aid in the expansion of the music industry. Spotify allows artists and podcast creators to distribute their music and content without the huge costs. Opportunity looks bright for the futures upcoming artists. Many professionals can take this article into consideration due to the person delivering the content. That person is Daniel Ek Spotify’s very own chief executive officer.
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How Much Does YouTube Cost the Music Industry? (GOOG)

How Much Does YouTube Cost the Music Industry? (GOOG) | Music Industry | Scoop.it

“ It might cost album sales, but it more than makes up for it in royalty payments. - Adam Levy - The Business”


Via Roselito de la Cuesta, THE OFFICIAL ANDREASCY
Max Lujans insight:
Adherence: as the music industry continues to change they sought to maintain their level of prestige in their product by removing content from YouTube. However, YouTube is one of of the highest sources of music from consumers. Alternatively, embracing the platform would be a better conclusion. How to do so will be their biggest obstacle.
Andrew Seneca's curator insight, October 26, 10:13 PM
In 2009, Warner Music pulled their music off of YouTube for almost a year. The affects were very prominent. A few researchers from Fairfield University and Colorado Boulder University published that removing content from YouTube boosted sales by as much as 10,000 albums per week. However the royalties artists and their companies make could potentially make up for the loss of sales. YouTube reportedly pays out between $0.60 and $2 for every 1,000 music streams. If companies want to contend in the digital age it would be in their best interest to use YouTube to promote their artists. 
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Pandora claims that Steve Jobs 'eviscerated the music industry'

Pandora claims that Steve Jobs 'eviscerated the music industry' | Music Industry | Scoop.it
On an investor's call, Pandora CFO Mike Herring claimed that iTunes was a horrible turn for the music industry.
Via Enzo Calamo
Max Lujans insight:
Although it may seem a take away from most people perspective, Apple has found an easy way to bring music to everyone straight form their device. Subscriptions should allow for high revenue in the industry. Apple has the second highest market share in the mobile phone industry. Targeting their users with music subscriptions eliminates having to produce CDs, etc. to customers.
Diamante Lawson's curator insight, March 20, 1:29 PM
i feel that iTunes from 2000-2013 was amazing like who didn't have and I Pod iTunes was safe and prevented people from pirating with ease 
Laharla Aries Williams's curator insight, March 22, 10:33 PM
I think that Mike has a valid point. iTunes take away from individual marketing
Anthony Williams's curator insight, June 24, 10:38 PM
i agree cause there no need to physically interact with consumers anymore.