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Scoop.it!
Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan. 
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Scoop.it!
Are you ready to anticipate the future of social media marketing this 2015? Over the past couple of months, there have been some outstanding marketing announcements in the social media world. This re…
Jim Pirrie's insight:
#videomarketing well first it was 2 mins, now it's 15 seconds or even 6 - the trend is towards video ads of just a few seconds. On the other hand lots of internet marketers are using video of an hour or more! Horses for courses. Like everything else, it needs planning...
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Google recently began rolling out version 4.2 of its Panda algorithm, which focuses on helping people find high-quality sites in Google’s search results. This new release is just one part ...
Jim Pirrie's insight:
#contentmarketing the trend continues: content quality and Google's latest update - there's no doubt about it, Google is committed to giving searchers the best quality content it can find. So make life easy for yourself and forget about trying to fool Google: Good articles, your unique point of view and a steady flow of fresh articles is the way to get good search rankings. Just like it should be!
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Follow these three factors and be inspired by the examples to help craft your visual content carefully and effectively – Content Marketing Institute.
Jim Pirrie's insight:
#contentmarketing use images creatively - it's hard to be creative when you're under time pressure, but as this article tells us (shows us!) we can make so much more impact with a well-chosen image than with a thousand words. Some fantastic insight and advice here.
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It's not enough to just publish a blog post every now and again. You need to publish remarkable content that adds to the conversation.
Jim Pirrie's insight:
#contentmarketing some really good ideas in this article - all really obvious when you read them but not so obvious when you're stuck at your desk trying to come up with ideas!
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Check out some compelling statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement.
Jim Pirrie's insight:
#videomarketing as if you needed more evidence (but some surprises)! - here are the latest stats that people will be bouncing around. Some surprises here, too, like the proportion of a video that gets watched.
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Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential
Jim Pirrie's insight:
#videomarketing well, it's in the Guardian so it's officlally mainstream, folks! - too many small businesses have been ignoring video but the crunch is coming. Soon your competition are going to wake up. The question is no longer 'should I embrace video?' - now it's 'who's going to wake up first - me or the other guy?'
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It's 2015 and let’s face it, you were hoping this whole Google Plus thing would have made its way into retirement by now, right?
Jim Pirrie's insight:
#socialmediamarketing Google+: is it really dead? Don't think so - here's a useful summary of why Google+ is seriously important for your business...
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“How much does a lead cost?” That just might be the most common question that we’ve encountered while working in the lead generation space for the past five y…
Jim Pirrie's insight:
#leadgeneration always some interesting questions - especially around what is a REAL lead: so much pressure to go for numbers but the truth is that fewer, better targetted leads are much more profitable...
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Social media marketing provides an ideal channel for generating and nurturing leads.
Jim Pirrie's insight:
#leadgeneration Some useful ideas here about how to make social media work for you - helpfully broken down into how to approach each of the major channels. Doesn't answer all the questions of course! But a useful checklist nevertheless...
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Here's how to discover and connect with new leads and transform your connections on LinkedIn into business relationships.
Jim Pirrie's insight:
#socialmediamarketing Practical, useful stuff.
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Recently, I have become very passionate about separating Digital Marketing from the black hat riddled SEO cowboys of yesteryear.
Jim Pirrie's insight:
#contentmarketing Same story - just create great content and put it authoritative places.
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When did corporate videos start giving movies like Titanic a run for their money? Check out these corporate tearjerkers, and see why they work.
Jim Pirrie's insight:
#videomarketing Be Bold, Be Creative, Tell Stories...
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Social Media Marketing Podcast 161, in this episode David H Lawrence XVII will explore how to find your spoken voice.
Jim Pirrie's insight:
#videomarketing Video is sooo much about your voice, and top tips here - a useful audio interview with a professional broadcaster talking about how to be engaging and credible in your voiceovers and videos...
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Learn how to make an impact on your content marketing strategy in just 30 minutes a day.
Jim Pirrie's insight:
#contentmarketing it's tough to find the time: but it's vital that you do - as is so many things success comes down to processes and discipline. Some useful tips here on how to get the rhythm going on your content creation...
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Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.
Jim Pirrie's insight:
#contentmarketing love it or hate it Google is your friend - a first-class article that not only tells us how important Google is, but what Google actually wants to see from us...
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Follow these 11 ways to convert blog readers into customers, and move your brand’s content marketing needle – Content Marketing Institute.
Jim Pirrie's insight:
#contentmarketing a serious article, thorough and well informed - well worth taking the time to read this one if you're serious about making your blog work for you.
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According to this 'New York Times' bestseller author, we have been doing it all wrong.
Jim Pirrie's insight:
#contentmarketing stuck on what to write about? Read this - inspiration from a REAL author on how we can create content that will attract, engage and inspire people. Handy stuff, and some good advice at the end.
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Marketing Strategy - Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015.
Jim Pirrie's insight:
#videomarketing this is a really tight little article - and it's right on the money. Good stuff.
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Uploading a native video to Facebook can generate a lot of views on day one, but uploading to YouTube can lead to more views and engagement in the long run.
Jim Pirrie's insight:
#videomarketing YouTube still has the high ground - lots of speculation that Facebook is becoming the place for video, but here the evidence is that YouTube gets much better long-term engagement...
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Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
Jim Pirrie's insight:
#socialmediamarketing useful insights in this Buffer article - how to get the balance right between posting often enough to engage and posting too often and annoying your followers. What's your experience?
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Even the most meticulous web developers can make serious SEO mistakes. Make sure your site isn't falling victim to these common oversights.
Jim Pirrie's insight:
#SEO Basic stuff but often overlooked - There are some fundamental things you need to look out for on your website that will really improve your chances of being found. Here are some useful tips...
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Marketing YouTube videos can be one of the most effective small business marketing channels available to owners.
Jim Pirrie's insight:
#videomarketing Some good stuff here.
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Google Hummingbird is the new Google algorithm and this article look at the SEO impact and what all webmasters and content marketers need to know...
Jim Pirrie's insight:
#seo Useful, brief summary of what Hummingbird means for you.
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Google have changed the way they return results ton users with their new Hummingbird algorithm update. We take a look at the implications for Video SEO.
Jim Pirrie's insight:
#seo There's some useful advice here
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#videomarketing really sound advice in this article - 7 top tips here that will really help you plan your videomarketing campaigns, and most of them are things your competitors have forgotten to do!