The indie gastronomy Modernist Cuisine lab set a high bar for apps in 2013, with its year-in-the-making Modernist Cuisine at Home, developed with Inkling. It features links to buy equipment, a digital recipe scaling tool, and videos showcasing techniques—videos being an addition some publishers hesitate to include in apps and enhanced e-books because of increased storage needs. “It was instrumental to showcase with video the key steps that are difficult to translate with photographs,” says Modernist Cuisine publisher and editorial director Stephanie Swane. “We storyboarded the ideas with the chefs, and we recorded and edited the videos in-house. The inclusion of video was an important reason why we decided to create an app, but we avoided the extra costs that most publishers incur when adding video.”