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Globe and MailMOBILE MARKETING NEWS: Nokia to target enterprisesB2B Marketing OnlineNokia is planning to launch a B2B campaign to help push its two latest smartphone models to the mass market. 
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RT @graywolf: Six Mobile Marketing Case Studies http://j.mp/jg6TT9 cc:@mobilemoxie...
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There's no unringing a bell: math and technology are part of future of marketing.
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Forty-two percent of the Fortune 50 have at least one unclaimed Facebook Community Page -- sometimes in addition to their official Facebook pages, and sometimes as their only representation on Facebook.
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How Placecast Takes Geo-Fencing to the Next LevelWebProNewsGeo-fencing is a new term that is starting to be used frequently in ...
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My wife Eleanor and I were visiting some friends on a Saturday when their nine-year-old daughter, Dana*, came home. She...
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This week, Facebook begins rolling out its redesign to all pages that haven't already been switched over to its new ...
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Tanqueray's in-app sponsorship:
http://www.mobilemarketer.com/cms/news/advertising/9322.html
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Handset makers RIM and Samsung join LocationPoint mobile ad network. (RT @ClickZ: Navteq Doubles Audience for Location-Based Ad Network http://bit.ly/esGCyA)
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Description: When you think about it, mobile is an obvious channel to engage hard-to-reach, busy and highly mobile people. Armed with high-spec phones, with an employer that picked up the bill, they were the first to adopt mobile email, mobile (B2B mobile marketing – the insider's guide to engaging business ...: Read our Blog ... Business people are rarel... http://bit.ly/haXMBJ)
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What Mobile Marketing Trends Mean for YouPC WorldA mobile marketing white paper titled Upward Mobility: Developing an Effective ...
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In an interview, Microsoft's chief privacy officer says consumers should double-check the connections in their social networks before sharing their location with so-called friends. Another area of concern is all those photos being geo-tagged by our phones. (RT @dbgtechnologies: If you've ever "checked in" using a location based service like Facebook, you should read this article. http://fb.me/ztIMHJ1O)
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My upcoming piece on ESPN's mobile website yielded a trove of useful advice about how companies can improve their mobile web experiences for their customers. For people who don't want to wait until Monday (mobile people hate to wait!
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Are you ready for the future? "Sure," you say, "we have a plan," as you point to a 3-ring binder on the shelf or pull up a slide-deck on your laptop. - keeping your marketing plan flexible
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JAGTAG and Verizon Wireless' On-Campus Mobile Marketing Campaign Generates Up ...PR Newswire (press release)NEW YORK, May 11, 2011 /PRNewswire/ -- JAGTAG (www.jagtag.com), the US leader in mobile 2D barcode advertising, today announced that its...
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Navigating the overpopulated world of LBS can be trying. iMedia sat down with a senior analyst from Internet2Go to help shed some light on the "LoMoSo" space. (Location-based services: What to invest in, what to ignore - iMediaConnection.
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A few years ago, it was not uncommon to hear search people talk about The Dark Web (also known as Dark Net or the Deep Web)...evolution of networking
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Ad Age scoped out the Penny Arcade Expo, where gamers from around the country get together to see the latest and greatest from ...
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Devindra Hardawar is VentureBeat's lead mobile writer and East Coast correspondent. He studied philosophy at Amherst College, worked in IT ... (@staticseven http://venturebeat.com/2011/03/10/broadcastrs-iphone-app-unleashes-the-potential-of-location-based-storytelling/)
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While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-lasting connections. (Mobile Photo Sharing trend & marketing opps
http://t.co/z9bs1lf)
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Landing page templates that use technology should enhance the sales message, not replace it. ... We can't embed videos in a ... good reminders for beginners
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A recent New York Times article called The Dirty Little Secrets of Search describes J.C. Penney's attempt to game ...
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Effective and timely reporting on any advertising campaign is the make or break of it's effectiveness. Even more important is knowing exactly what to (Mobile Marketing: If You Can’t Measure It, You Can’t Manage It http://bit.ly/dIko7l)
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Nokia CEO Stephen Elop's "burning platform" memo has been getting a lot of attention today. In it, the relatively new...
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