Mobile Marketing Strategy
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Social Media and Mobile Marketing: A Marriage Made in Heaven

Social Media and Mobile Marketing: A Marriage Made in Heaven | Mobile Marketing Strategy |
According to statistics recently published by eWeek, social media and mobile marketing currently go hand-in-hand.
River Cliff Homes 's insight:

 How does your brand interact with consumers on their mobile device? 

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6 Reasons Why Your Website Needs to Be Mobile-Friendly

6 Reasons Why Your Website Needs to Be Mobile-Friendly | Mobile Marketing Strategy |
More and more businesses are creating mobile-friendly websites with every passing day. Why? Because they have to! Today it is requisite that businesses - large, medium and small - have a mobile-friendly website and/or a mobile app.
River Cliff Homes 's insight:

"Ready Mobile Solutions provides affordable mobile marketing solutions to businesses and media companies. We create mobile sites and landing pages that enhance the mobile customer experience ultimately driving more traffic and increasing profitability. Stay connected like never before." For more info go to 

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Simple Marketing Ideas for Small Business Owners

Simple Marketing Ideas for Small Business Owners | Mobile Marketing Strategy |

As the owner of a small business, you might think it is too hard for you get the word out about what you have to offer, but that’s not a solid excuse. You don’t need to throw in big bucks or use gimmicks to gain a market presence. Instead you can use these simple marketing ideas for small business to market your small business to your targeted audience."

CLICK HERE to read 10 tips

River Cliff Homes 's insight:

Ready Mobile Solutions has created a complete marketing solution for small business owners.  Digital Business Pro covers everything from website to local SEO.  Click here to learn more.

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10 Video SEO Tips That Can Truly Impact Your Rankings

10 Video SEO Tips That Can Truly Impact Your Rankings | Mobile Marketing Strategy |
Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy.
River Cliff Homes 's insight:

More videos are viewed on YouTube in one day than the entire history of CBS, ABC and NBC combined.  Start getting more customers with video marketing.  CLICK HERE

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Small business websites might as well go 100% mobile in 2014

Small business websites might as well go 100% mobile in 2014 | Mobile Marketing Strategy |
Mobile devices are approaching half the traffic coming to restaurant websites -- a sign that small businesses need to get smart about mobile website design.

According to Goro Harumi, the founder of LetsEat, a website builder for restaurants, the average percentage of traffic to restaurant sites has risen from 3 percent fours years ago to 43 percent today. On weekends, the number approaches 50%.

2014 could be the first year many business owners opt to skip desktop website designs and go 100% mobile,” Harumi said.

That’s because the expense of hiring designers is high — particularly relative to the budget of a small business. If half your customers are already accessing your site using Android devices or iPhones, and that number is only rising, you might as well save half your design costs and optimize for mobile from the start."  Click here to read more

River Cliff Homes 's insight:

Take your business mobile today with a free "test drive"  of your mini mobile website.  Click here to get started

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The 2014 Mobile Landscape: 25 Statistics That Will Drive The Future of Mobile Marketing [Infographic] - Search Engine Journal

The 2014 Mobile Landscape: 25 Statistics That Will Drive The Future of Mobile Marketing [Infographic] - Search Engine Journal | Mobile Marketing Strategy |

A recent study shows there are more mobile devices on earth than there are people.  Smartphone and tablet sales outnumber desktop pc sales.  Despite the massive growth in mobile traffic over the past two years almost half (45%) of businesses still don’t have a mobile optimized site.  Here's a great article by Kelsey Jones that gives some great statistics that will make you think about your mobile strategy. 

By Kelsey Jones

The mobile landscape certainly continues to grow as we head into 2014. More than half of the U.S. population owns a smartphone (57%, according to a Pew study) and Americans are spending an average of two hours per day on their mobile devices

With 8% of a person’s day spent looking a mobile screen, there is a huge opportunity for mobile marketers to find customers who are looking for local services, as well as m-commerce customers who want to make a purchase online through their smartphone or other mobile device.

After all, the mobile market will generate 35% more spending by 2015 compared to 2012: $400 billion versus $139 billion.

What are you doing to increase your mobile marketing efforts?

River Cliff Homes 's insight:

Ready Mobile Solutions can help you develop and integrate a complete custom mobile strategy.  Click here to learn more.

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Lead Acquisition Cost – Do You Know What Yours is?

Lead Acquisition Cost – Do You Know What Yours is? | Mobile Marketing Strategy |

Are you a business owner?  Do you want more customers?  These are two questions I ask several times every day.  After thousands of calls and meetings with business owners I still haven't gotten a "No" repsonse to these questions.  Of course every business owner wants more customers.  The hard part is figuring out how much to invest in advertising and time taken to generate the leads.  If your average sale is $1000 you would invest more to generate that lead than a business owner who's average sale is only $100.  Here's a great article that gives you a formula to follow to determine what your lead acquistion cost should be. 

"If you aren’t sure how to calculate how much money you need to be spending on lead generation, don’t worry – it’s very easy to learn. All you need is some of your closing records and a basic calculator. Once you’ve got those files in front of you, take in the process below and get plugging to find your lead acquisition cost.

How to Calculate Your Target Lead Acquisition CostWhat is Your Goal for the Year?

The first step is to set a target for your business. How much new revenue are you looking to generate over the course of the next business year?

For the sake of this exercise, let’s just say you’re looking for $500,000 in new business revenue for the foreseeable future.

How Far Should You Cast Your Nets?

In a perfect world, every opportunity would end in a closing. Unfortunately, that’s not the case so you need to plan an upward buffer to make sure you hit your mark. Analyze your business history and find your closing rate (opportunities vs. closed deals) and multiply it by your revenue goal for the year. That means if you have a closing rate of 1:4 (1 deal made for every 4 opportunities), you’ll need to make enough opportunities to generate $2,000,000 in revenue optimally if your goal is $500k.

Formula:Target New Revenue x Closing Rate

How Much Do You Make Per Closing?

This one is easy. Just look at your earnings for last year and divide it by the number of clientsinvolved. If you had $10,000,000 in sales last year and 200 clients, that would mean your run-of-the-mill client nets you $50,000 a year (big numbers are easier to deal with).

Formula:Previous Sales / Previous Clients

How Many New Opportunities Do You Really Need?

This will let you know how many more business opportunities you’ll need to make for yourself compared to your last sales year, and for that you’ll use information from steps two and three. By taking the amount of money you stand to pull in from your nets ($2,000,000) and dividing it by your average revenue per closing ($50,000) you will get the number of new clients you’ll need to generate that $500k by the end of the year. In this case that number is 40.

Formula:Optimal New Revenue / Revenue per Closing

What’s Your Lead to Opportunity Conversion Rate?

Now that you know how many potential business opportunities you need, it’s time to figure out how many leads you’ll need to contact in order to get 40 of them to think about doing business with you. This is where your lead conversion rate comes in, and you get that by looking at how many contacts you’ve made historically and how many of them were thinking about doing business with you. Let’s say that ratio (which differs greatly per industry) was 1:2 for the sake of simplicity (though the actual ratio will normally never be that neat). Therefore, you’ll need two leads for every one opportunity, meaning that because you need 40 opportunities it will take about 80 leads to get there.

Formula: Lead to Opportunity Conversion Rate / Required Opportunities

Calculating the Total Cost

Now it’s time to figure out exactly how much money you should be spending per lead generation to make doing business worth your while. To calculate this, we will be looking at your Direct Sales Expense as well as your Operating Margin (both of which are numbers only you will know). Take note of how much it normally costs you to conduct business and how much and then convert it into a percentage.

Now that you’ve got everything you need, start by subtracting the percentages of your Direct Sales Expense (let’s say 60%) and your Operating Margin (let’s say 10%) from your total expected revenue ($500,000). That leaves you with $150,000, from which you then take away whatever you want to keep as profit from your total expected revenue (let’s say an optimistic 15%), which would leave you $75,000 to spend on lead generation. The final step is dividing $75,000 by the number of leads you’ll need (80) which leaves your hypothetical lead acquisition cost being $937.50 per lead.

Formula: (Total Expected New Revenue – Operations Margin – Direct Sales Expense – Target Profit Margin) / # of Leads Needed

It’s important to keep track of how much you should be spending at most on lead generation by tracking your lead acquisition cost. Historic data usually helps you vet out an average, but always remember to leave a bit of a buffer zone in case your budget is tight. The last thing you want is to put in a year’s worth of work only to realize your revenue doesn’t cover the cost of your lead generation program.

River Cliff Homes 's insight:

Get potential customers calling your business today with our targeted lead generation system.  Call 210-762-6030

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Is Facebook Worth the Effort for Marketers Anymore?

Is Facebook Worth the Effort for Marketers Anymore? | Mobile Marketing Strategy |

If you build it they will come.  The "Field of Dreams" marketing strategy. I can't remember how many times I've been told "Facebook doesn't work" and I ask what the business owners strategy was and get the response "I have a Facebook page".  Here's a great article I found gives some Facebook statistics that may surprise you.  

"Many marketers are now staring at their Facebook pages and wondering if it's worth their effort after it was reported by Valleywag that an anonymous source familiar with Facebook's strategy claimed a

River Cliff Homes 's insight:

Ready Mobile Solutions can help you build and implement a custom social media marketing plan that will meet your ROI goals. Click here

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5 Ways To Improve Your Local Search Rankings- Blog- imavex

5 Ways To Improve Your Local Search Rankings- Blog- imavex | Mobile Marketing Strategy |

Getting higher search engine rankings on local searches doesn't have to be difficult.  There is a proven strategy that you can follow that WILL get you results.  Can you afford to let your competition pass you by?  Here is a great article that tells you 5 simple steps you can take to improve your local SEO.

"1. Page Verification

Claiming a Google Places for Business page is the first step to getting control of your listing and make additional improvements. Once you’ve created your location page, Google asks you to verify the listing. This is done through a phone call or a postcard to your business with a Google provided pin number.

Once you receive the PIN, enter it into your dashboard after you log in. It’s as simple as that. While it’s not impossible to rank well with an unverified Google Places page, it’s still very much worth the effort and key to other potential improvements.

2. Category Association

Once Google verifies your page, Google gives you the opportunity to associate your business with up to 10 categories (one primary and up to nine others). You must choose categories pre-determined by Google, and the primary category is by far the most important.

This is a simple action that can have a surprisingly great impact on the performance of your listing. In fact, according to Moz’s annual survey of Local SEO Ranking Factors, this is one of the most important things you can do to improve your local SEO. Just make sure you don’t associate with the wrong categories. On top of potentially driving the wrong kind of traffic for your business, it also hurts your ranking for local search results. Associating with more categories also won’t help your ranking. For instance, a company with two relevant categories will likely do better than a company with two relevant categories and three non-relevant categories.

The key to success is understanding Google’s categories to ensure that the most relevant ones are associated with your listing. Existing businesses with older pages should also update any custom categories as Google is in the process of phasing these out. There are also tools such as Mike Blumenthal’s Google Places for Business Category Tool to help you choose the right categories to ensure you get the most out of your Google Places page page.

    1. Name, Address, and Phone Number Consistency

One of the guiding principles for all local SEO strategies is to keep your business information consistent. That said, making sure your website and Google Places for Business page have the same information is crucial. Based on the webpage you’ve linked to your Google Places page, Google will double check that the Name, Address, and Phone Number (NAP).

There are many cases where a business will list its name differently; a doctor that is part of a larger practice for example. However, if Google sees a discrepancy, it will hurt your local page ranking. It’s crucial that when Google crawls the HTML of your site it sees the same name, address, and phone number you’ve listed on your Google Places page.

While discrepancies such as Street and St. don’t matter for your address, you’ll want to make sure that the addresses are still the same. This means that if your business is located in an office suite, you want to make sure to include it everywhere. Similarly, you’ll want to make sure you change both your website and Google Places page if you ever decide to move.

Finally, for your phone number just make sure to keep the same local number consistent (more on that below). This means that any tracking number you may want to use should be left off of your Google Places page.

    1. Google Reviews

Another easy factor for improving your Google Places page is the number of reviews you receive. More than any other business listings site (Yelp, Yellow Pages, ect.) the reviews on Google are key to your overall success in search.

On some level, you want to receive the most positive reviews you can and doing so can help pull you above your competitors. However, you’ll want to make sure not to receive too many too quickly. In the case of acquiring too many reviews, Google (and on some level your potential customers) may become suspicious as to why you have so many reviews so quickly, even if they’re mostly positive. When it comes to receiving reviews too quickly, Google can even filter some of the reviews out of the total.

It is best to slowly and steadily gain positive reviews from happy customers over time. While you can request reviews, Google prohibits companies from giving out any incentives for this. It should also be noted that while quantity of reviews is more important than the rating, the actual number is not the end-all-be-all. A business with ten more reviews than their competitors may not do any better than if they had just one or two more.

    1. Local Area Code

A final simple but effective improvement that you can make to a Google Places Page is to use a phone number that contains the local area code. Sometimes businesses associate their business with a toll-free number for tracking or a non-local cell phone number of a manager, but either way this is often to the detriment of their local listing.

Instead, to improve your Google Places Page and rankings, companies should add a phone number with the local area code. As mentioned above, ideally this phone number matches to the HTML of your site. For some, this may seem obvious, but this makes a big impact on how Google sees your business’ relevance to a local audience.

That’s it! Five simple SEO ranking factors that can help you with your Google Places page and ultimately help you with your overall local SEO goals. You can find the entire list local SEO ranking factors on Moz’s annual survey. Even though local SEO continues to change, there are still plenty of opportunities for success!

- See more at:

River Cliff Homes 's insight:

Ready Mobile Solutions will create an optimized Google places listing for you with a custom video.  In addition we will hand submit your business listing to 150 directories.

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Mobile-friendly sites turn visitors into customers

Mobile-friendly sites turn visitors into customers | Mobile Marketing Strategy |

There are more mobile devices on the earth than there are people.  Does that surprise you?  More people are looking at your business on a mobile website.  Google has written a great article showing the consequences of having a bad mobile website and the effects it has on your business.

"In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we took a deeper look at users’ expectations and reactions towards their site experiences on mobile. Most interestingly, 61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way."

River Cliff Homes 's insight:

Get started on your dedicated mobile site today.  Take a test drive of your FREE mobile site. No credit card required.  Click here to start.

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The Advantages of Local SEO When Marketing Online - SEO News

The Advantages of Local SEO When Marketing Online - SEO News | Mobile Marketing Strategy |

Can your business be found.  If I do a search for your services in your town, will your website appear or will it be your competition?  Local SEO is a great way to connect with local customers.  Here's an article that explains more benefits of Local SEO.  Which do you think is most effective?

"There is no place like home when it comes to online marketing. Local search engine optimization (SEO) can help you create a marketing plan to gain the attention of people in your community. From there, your company can expand into new markets."

River Cliff Homes 's insight:

Running a business takes time.  Ready Mobile Solutions will boost your local rankings by hand submitting your business information to 150 business directories.  Click here to learn more.

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Marketing Minute: How to Verify Your Business Online - New Bruanfels - YouTube

Marketing Strategy New Braunfels Part of the Marketing Minute video series this video shows how to verify your business onlin...
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Why Marketing Is So Hard

Why Marketing Is So Hard | Mobile Marketing Strategy |

The marketing paradigm has shifted.  In today's digital age there are many platforms and tools that are the "latest and greatest".  It can be very confusing.  Where do you start?  Here's a great article that answers some of your questions.

"Marketing is hard. But the problem is that too many people think it isn’t. Especially with all the new, “magic bullet” technologies out there that pretty much do everything for you. So where are the results? Why, asks your CEO, did we miss our numbers again?

The fundamental challenge of marketing is that there are a zillion moving parts, give or take, courtesy of a shape-shifting buyer who makes Jell-O look like bedrock. The buyer's journey, which is most often defined as an orderly march down a funnel-shaped thing, is more often beset by a range of shiny objects, conflicting egos, power grabs, FUD (fear, uncertainty, doubt), budget shifts, priority shifts, urgent and important fires to extinguish, as well as various other threats to goals and timelines that show up daily in our businesses. In short, stuff happens.

So if that’s all true, if buyers cannot be relied upon to respect the very deliberate path we set out before them, what can we do to improve our conversion rates from prospects to leads and leads to customers? We can start by better understanding the Math of the Besieged Buyer that looks something like this:

Via Brian Yanish -
River Cliff Homes 's insight:

Ready Mobile Solutions is your "one stop shop" for your marketing needs.  We work with you to develop a complete marketing solution to reach your business goals.  Click here to learn more.

Nancy Barnett's curator insight, February 19, 2014 10:05 AM

Marketing is hard. It requires patience. It requires thought. It requires persistence, but when done well it shows results.

Ana Luisa Henriques's curator insight, February 19, 2014 11:13 AM

"The fundamental challenge of marketing is that there are a zillion moving parts"

Nancy Barnett's curator insight, February 26, 2014 11:15 AM

Like your mother said "Patience is a virtue."

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7 SMS Marketing Strategies - Business 2 Community

7 SMS Marketing Strategies - Business 2 Community | Mobile Marketing Strategy |
7 SMS Marketing Strategies
Business 2 Community
Consumers today are more responsive to mobile communications over any other simply because they carry their phones with them wherever they go. They are sending and receiving SMS messages all day long.
River Cliff Homes 's insight:

SMS without a doubt is a great marketing vehicle to reach the on the go consumer. 

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How Important is Video Marketing to a Business?

How Important is Video Marketing to a Business? | Mobile Marketing Strategy |

Your website is a must have tool for your business to prosper today.

Via reelnreel
River Cliff Homes 's insight:

"With a well planned video marketing strategy, companies can get their messages in front of more people than ever before, in a way that today's audiences prefer. Video has proven to be an effective means of boosting demand for product and increasing sales. "

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Best & Worst Ways To Influence Local SEO Rankings

Best & Worst Ways To Influence Local SEO Rankings | Mobile Marketing Strategy |
The vast majority of local businesses out there – even those heavily invested in digital and mobile marketing – are constantly looking for insights on how they can improve their placements in Google’s search engine results.

While there’s plenty of advice available on specific tactics ranging from leveraging keywords and linking to boosting reviews and Facebook likes, most business owners struggle with how to prioritize their local marketing budgets to improve their rankings, while avoiding unintentional negative hits to their search visibility." CLICK HERE to read more.

River Cliff Homes 's insight:

Any business large or small can dominate local search rankings using this simple and proven strategy.  CLICK HERE to get started.

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Is Free WiFi Good for Business

Is Free WiFi Good for Business | Mobile Marketing Strategy |
Is free WiFi good for business? Well, if you want to promote customer satisfaction, offering potential customers the opportunity to connect for free to the Internet via Wi-Fi is a no-brainer.

Perhaps the biggest perk of allowing potential customers to use Wi-Fi is the ability to collect data quickly and easily. When customers connect to your Wi-Fi, they could be prompted to put in basic information about themselves such as gender, age, and e-mail address. This type of information is not easily stumbled across in real-world situations"

River Cliff Homes 's insight:

Click here to get started

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Social Search Optimization: The New SEO

Social Search Optimization: The New SEO | Mobile Marketing Strategy |

More and more businesses are creating Facebook pages, Twitter accounts, and other social media platforms.  You've probably been called by a marketing company telling you how you can connect with thousands of potential new customers with social media marketing.  But you may not realize the additional benefits that it brings with Social Search Optimization (SSO).  

You've probably seen LinkedIn and Facebook pages show up in your Google searches.  Or maybe you've seen "also liked" from your contacts in search results?  Did you know that +1's on Google Plus posts can actually help search engine rankings?  Here's a great article by Steve Pacinelli that tells more of the benefits of SSO.

"Social search optimization (SSO) is a practice in which social media content i.e. tweets, Facebook posts, Instagram photos, etc. are all included within the internet database to be searched. The purpose of this approach to improve search engine results is multi-faceted.

One advantage is it provides a body of records regarding an individual’s past searches and social media actions to the search engine. Search results can be optimized on an individual-to-individual basis based on their previous searches and social media behavior. This results in a completely customized search process contributing to a more efficient experience for the user. As a marketer, you now want to be present in your customer’s social world to effectively infiltrate their top search results."  Click here to read more

River Cliff Homes 's insight:

Ready Mobile Solutions can help you develop a custom social media strategy that will not only build a following of local customers but also help your business rank higher in search results.  Click here to learn more

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Why Online Video Is Vital For Your Marketing

Why Online Video Is Vital For Your Marketing | Mobile Marketing Strategy |

If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing. Take a peek at some pertinent data from the B2B Demand Generation Benchmark Survey for 2012. This is just one of the survey topics: Percentage of Marketers Using Each Content or Offer.

The graph below illustrates the percentage of marketing respondents that use each content or offer:

The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content marketing strategy.

By the way, this survey was compiled by marketing automation giant’s content site providing digital marketing news and insight for senior marketing executives around the globe) and Software Advice, an online consultancy which publishes product profiles, comparisons and best practices guides to help buyers find the right software for their business. Read the blog post with all the details and an insightful video here.

So, Why Video?

The web trending towards video is made obvious by much more than the example above. After all, YouTube is the number two search engine in the world. This may lead you to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So the question you may be asking yourself (or your boss may be asking you) is: Why video?

For this, let’s reference an expert. A real Ph.D. level expert, Susan Weinschenk, Ph.D.— also known as The “Brain Lady.” As a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings a deep understanding of the psychology of customers and why they do what they do.

She has uncovered four core, very human reasons we are drawn to video:

River Cliff Homes 's insight:

Need ideas or help with your video marketing? Contact Ready Mobile Solutions at 210-591-8333 or click here

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5 Simple Ways to Help Customers Find Your Small Business Online

5 Simple Ways to Help Customers Find Your Small Business Online | Mobile Marketing Strategy |

The key for any business to be found online is to establish an online presence with a website. But that’s not all it takes. Many well-meaning businesses operate on an “if you build it they will come” philosophy when it comes to their website, but it takes much more than a snazzy website to get customers interested in your business. Luckily, there are a few simple techniques that can help your website rise to the top of search rankings and give your small business a significant competitive advantage if done properly. Below are five of the most important ways to help customers find your small business. If you don't yet have a website, the first step to getting one is to search for and register a domain name. 

1. Search Engine Optimization 

Search Engine Optimization, or SEO, is one of the most important things you can do to help increase traffic to your website. SEO is the practice of strategically using keywords in your website content to help make sure your website can be found by people trying searching for things through Google, Bing and other search engines. Keywords are the descriptions, words and phrases people type into search engines to find what they are looking for. It is important for your site to include the right keywords and phrases so search engines can identify your site as a destination for people interested in what your brand is about. For example, if you own a pizza shop in Boise, ID, it would be wise to include phrases such as “best pizza in Boise” on your home page as that is a commonly searched for phrase by Boise locals who want to know where to get the best pizza. It is also important, however, that these keywords not be overused or underused. It may sound complex, but implementing even a basic SEO program can greatly increase your chances of finding new customers online.

2. Mobile Optimization 

According to a recent survey conducted by, 85% of consumers used the Internet to find local businesses in the past 12 months and one in six consumers use the Internet every week to find local businesses. The proliferation of smartphones and tablets in the consumer marketplace has made mobile search one of the fastest growing ways people find small businesses like yours. Mobile traffic among consumers is exploding and folks aren’t just using their phones to search, but also to make purchases. 

According to Forrester Research, by 2016, mobile commerce will reach $31 billion. If your website isn’t already mobile-friendly, meaning easy to use and navigate by mobile users, you may be missing out on business and losing customers and sales. Another thing to consider is that mobile search, because it is routed through telephone company networks, weighs local results more heavily, making mobile search the 21st century replacement for the old Yellow Pages. 

3. Social Media  

Your website is the center of your online presence and social media provides a powerful avenue to drive traffic to your site. Blending social networking with traditional marketing channels, like your website, is one of the best ways for a small business to connect with new customers and strengthen relationships with existing customers.  
When getting involved in social media, it is important to remember that not every business is the same - there’s no one size fits all approach here – so you’ll want to spend some time looking at which social networks make the most sense for your business. A good place to start is to look at what your competition may or may not be doing. For example, Pinterest can be great for driving traffic to single product pages while Facebook is better suited for engaging your customers and building a culture around your brand. 

No matter which channel you choose, the key to driving small businesses success with social media is to post relevant information – i.e., coupons, sales, specials, news, etc. - regularly, and respond to and engage with followers who take the time to visit your social channels.

4. Local Review Sites 

Most small businesses are missing a huge opportunity by not setting up profiles on local review sites. These days, your customers often turn to the Internet first to research local products and services, and many are landing on local review sites like Yelp, Yahoo! Local Listings and Google Places first, making them very influential. While customers do care what you have to say about your business, they care even more about what other folks like them have to say about their experiences with your business. The good news is that those who have had great experiences with you will trumpet your praises to the heavens. The bad news is that those who have dissatisfactory experiences will too. This is the new word-of-mouth.  

While you can’t please everyone, an abundance of positive ratings on local listing sites is a hugecompetitive advantage for local small businesses. It may seem like a daunting task to get your customers to sing your praises, but it is actually really simple: Just ask them. You know who your best customers are. Next time they visit your business, simply ask them to write a review. You can also post a link to your local review site on all of your social media accounts and ask your followers to write a review. The efforts you put into this activity will pay you back in droves.  

5. Contact Info/Business Hours 

While it may seem obvious, there are countless businesses that either forget to include this essential information on their websites altogether, or relegate it to a buried “contact us” page. If you spend time on all of the tips above and don’t make where and when you are open for business obvious for customers, you stand to lose their interest as soon as they land on your website. 
Every single page of your website should feature your contact information - your address, phone number and email address (fax, too if you still use it). This information should reside somewhere in the upper half of your website, whether it’s in your website’s header or sidebar. Yes, you can have a special contact page with a built-in e-mail/comment box to make sending you a message easier, but put that important first contact info on every page, too. 
Some businesses’ don’t run 9 to 5, or even on a clock, but if your business has specific hours of operation, make sure that information is also easy to find. For any retail store, letting your customers know what hours you open and close will keep you from losing sales because they assumed you were open when you weren’t. It also helps to prevent phone calls from curious customers so you and your employees can focus on your core business. 
River Cliff Homes 's insight:

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7 Tips That Will Supercharge Your Social Media Strategies

7 Tips That Will Supercharge Your Social Media Strategies | Mobile Marketing Strategy |

"For several years running, Americans have chosen to spend more time in social media than anywhere else on the Web. Marketers recognize the opportunity; 86% indicate that social media is important for their business. Yet 88% still want to know more about the most effective social tactics and how to engage their social audience.

In fact, only 37% of marketers think their Facebook marketing efforts are effective and almost nine in ten marketers still believe the top benefit of social media marketing is exposure.

Social media marketing done right reaches far beyond broadcasting messages about your brand and getting exposure. Use these tips to expand your social presence and realize the potential for direct sales, converting prospects, driving relevant traffic to your website and nurturing client relationships.

Supercharge Your Social Media StrategiesPlan to Succeed

Of course you don’t want to fail. But you will if you don’t have a solid social media marketing plan in place.

Gather competitive and market information to determine your audience’s interests and which platforms will be most effective for reaching them. Social media content creation must be informed and thoughtful. Craft content and compile it in an editorial calendar. Google Docs Spreadsheets are a good starter tool for this.

Get your company social policies down and determine the roles each member of your team will play. Establish the workflow and approval process for posting new content and monitoring interactions. Empower your social team members to respond and engage your social followers.

Tie Social Efforts to Real Business Outcomes

Benchmarking and goal setting are critical to your social success.  What do you want to accomplish with your social efforts and how will you know if you’re reaching your goals?

Many social marketers are tracking activity, but few are managing to tie the gathered insights back to real business outcomes.

Recent research from Altimeter shows that 53% of companies have formulated metrics that show the positive outcomes of social activity on marketing optimization. Less than half have achieved this in measuring the effects on brand health and customer experience and just 24% are effectively demonstrating the effect of social activity on revenue.

Big brands now have social media staff across an average of 13 departments, yet only 52% of companies say their executives are aligned with their social strategy. Benchmarking, goal setting, accurate measurement and a more holistic, cross-enterprise approach to social are all necessary for taking your social strategy to the next level.

Understand Your Cross-Channel Audiences and Tailor Content Accordingly

People typically aren’t looking for the same volume, format or tone in content on Twitter as they are on LinkedIn. You can make certain assumptions like this when you’re just getting started, then use your social analytics data to fine tune your content strategy.

Cater to the visual nature of Instagram and Pinterest with high quality graphics and photos. Use Twitter to participate in relevant conversations and broadcast short and sweet messages or links to longer form content. LinkedIn and Facebook can be great for sharing in-depth or multimedia content and starting conversations.

Increasingly, social networks offer ways to target various segments of your audience by geography or other parameters, so take advantage of this when you can. You might have some overlap across channels, with customers and prospects choosing to follow your company on more than one platform.

Broadcasting the same information across channels simply doesn’t deliver the unique experience they’re looking for on each network.

Get Comfortable with Social Customer Service

Image credit: The Social Habit

It doesn’t matter whether you intended for your social channels to be used for customer service or not. Social audiences now expect it. In fact, 42% of customerswith a complaint voiced via social media expect a response in 60 minutes or less.

Companies face a number of obstacles and challenges in social media customer service, not the least of which are that you may be dealing with potentially sensitive information or confusing customers with a mix of marketing and customer service messages. Corey Eridon shares some great insight at HubSpot on combating these problematic situations and more through good planning, solid policy and setting realistic expectations.

Positive and negative mentions alike deserve a prompt response. If you plan on having a serious social presence, assign a first responder to monitor each channel and give them access to a troubleshooting library that addresses common questions and issues. Establish a brand voice and ensure proper training so your messaging is creative, but consistent across all channels and team members.

Finally, never, ever ignore a comment posted to your social channels. Each one is an opportunity to resolve a problem, showcase your customer service skills, build brand advocates and more.

Own Your Mistakes

Everyone goofs on occasion, even the biggest brands. While an ounce of prevention is worth a pound of cure, all is not lost if an employee goes rogue or your social automation software posts a scheduled tweet at an inopportune time.

Take a page from Pamela Vaughan’s book.  HubSpot’s lead blog strategist accidentally posted a picture of her baby bump meant for her personal Twitter account to the company account back in December.  We’ve seen this happen before with varying levels of impropriety, such as an errant Red Cross tweet about drinking alcohol (getting slizzered, to be exact).

Pamela, like the Red Cross before her, responded with humor and grace that would be hard for a Twitter follower not to forgive. She deleted the tweet after checking to make sure there were no replies to it (in which case she would have responded). She then wrote this apologetic blog post explaining how the mishap happened and what measures were in place to prevent a repeat.

Everyone was able to have a laugh and move on. This is how you want to handle a social goof.

Listen Up!

Social listening is a science. The greater your audience and the volume of conversation around the brand, the more difficult it can be to find the nuggets of insight in the noise.

Listening at any level of scale requires social monitoring software. Ideally, your social listening will integrate seamlessly with your customer database, allowing you to reap the most personalized and valuable insights from online interactions.

Setting up alerts on specific keywords brings peace of mind, allowing you to respond to select issues immediately. Listening also points to opportunities for your company to insert itself in relevant conversations, engaging influencers and establishing thought leadership.

The data gathered by your social listening software also informs your social media marketing strategy going forward. If you haven’t found the right social listeningsoftware, get on it. This is a must-have for companies serious about social.

Get Up to Speed in Search & Google Authorship

Recent Google changes mean companies need to understand how team members, brand advocates and influencers all creating and amplifying content can impact search visibility.

Even if you’ve been less than impressed with the size of your potential audience on Google+, it’s worth incorporating into your social strategy. Not only has it become increasingly important for local marketers, each profile on Google’s social network acts as a publisher’s identity when Google is ranking content in search.

Google Authorship helps Google understand who is behind a piece of content and what influence they have in their industry or topic area. Connecting your blog and other content to your Google+ profile allows Google Search to consider your entire body of content, the popularity and authority of the site it’s published on, social relationships and more.

This is a fantastic opportunity for marketers investing in authority building and social media to positively influence the search visibility of branded content.


The last few years have been a whirlwind of new social tools, features and the explosion of niche networks like Snapchat and Pinterest. At first, it was about reaching out to our target market, getting in front of an audience and trying to decipher some type of business intelligence from those interactions.

Understanding that data is becoming simpler, thanks to evolving social analytics tools. Acting on it is becoming less cumbersome, with cross-enterprise strategies and a trend towards social as an integrated part of the overall marketing strategy.

Social media marketing is growing up and marketers are growing with it. As social continues to mature, we find ourselves ever more able to tie real business outcomes to a single tweet, or Facebook conversation.

If you’re not quite there yet, don’t delay – your competitors are implementing some of these tips already. As it becomes more reliable and measurable, social is sure to become more competitive, as well.

River Cliff Homes 's insight:

Ready Mobile Solutions offers several options to assist you with your social media marketing campaign.  Click here to learn more.

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Mobile or Responsive? Marketing Strategy New Braunfels - YouTube

Responsive websites.  It's the hot topic in the digital industry. In this episode of marketing minute you'll learn some facts about responsive websites and how they may be costing you customers.

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Test drive your free dedicated mobile website and see the difference for yourself.  No credit card required.  Click here for more information.

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How to Set Up Google Places for Your Business - Business 2 Community

How to Set Up Google Places for Your Business - Business 2 Community | Mobile Marketing Strategy |

Google.  We all know the name as the king of the search engine realm. But are you aware of the all the other services that Google offers?  Google Places is the cornerstone of all local SEO campaigns.  Here is an article that explains the benefits of having a FREE Google Places listing for your business.

Google Places is a listing that has advantages for every kind of business. Whether you focus on both online and in-person customers or you limit your selling to your physical location, you can grow your business with the help of Google Places.

The Benefits of Google Places

Being listed in Google Places helps you position your company as a leader in your industry. It can put you at the top of the list against your competition. You also limit the number of competitors to those in your local area unlike if you were to concentrate on the main Google search engine and have to compete against everybody in your field. While certain industries will enjoy more benefits, the time spent setting up your business on Google Places will be worthwhile for any company.


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Ready Mobile Solutions will set up and verify your business on Google places as part of our Local SEO service.  Click here to learn more

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7 Ways Mobile Will Change Business In 2014

7 Ways Mobile Will Change Business In 2014 | Mobile Marketing Strategy |

A recent study states that there are more mobile phones than there are people on earth.  That number alone should tell you the importance of having an effective mobile marketing campaign.  Here's a great article on Forbes that gives some great examples of how you can prepare for the mobile revolution.

"2014 will bring widespread consumer mobile adoption, bringing additional changes to corporate marketing strategies. To prepare for this increasingly-mobile world, here are a few steps businesses should take.

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Ready Mobile Solutions will help you develop a complete mobile marketing strategy that fits your goals and budget.  Click here to learn more.

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How to set up public Wi-Fi at your business | PCWorld

How to set up public Wi-Fi at your business | PCWorld | Mobile Marketing Strategy |

People are more likely to frequent a business that offers WiFi over one that doesn't. Recent studies show that consumers will stay an average of 51 minutes longer in a business that offers Wi-Fi.  Here's a great article with more information.

"Offering wireless Internet access for guests can open new doors for your business. For a cafe or restaurant, customers are more likely to stay longer, purchase more items, and return knowing they can use a Wi-Fi connection. For motels and hotels, Wi-Fi is one of travelers' deciding factors when selecting where to stay. Offering guest wireless access from an otherwise private office can be beneficial too, as it provides outside associates, contractors, and other visitors with a reliable Internet connection."

River Cliff Homes 's insight:

Click here to learn how your business can start offering Wi-Fi 

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