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How Social Media Has Changed So Far in 2014

How Social Media Has Changed So Far in 2014 | Mobile Marketing | Scoop.it

How does anyone keep up with all the social media changes in 2014 and the constant updates and search algorithm changes with pretty much all social media platforms and search engines? You need to keep well informed, read a ton of material, and keep working projects in social media and search to gain experience and learn best practices. 


Via Kamal Bennani
Joseph Welkes insight:

Social media has gone through many changes in 2014. Most of the major changes have been within social networks such as twitter, Facebook, LinkedIn, and Pinterest. To start, twitter has introduced promoted videos. This will be a way where companies can blast out a promotional pitch in a short video that will come up on twitter feeds. I feel as if this could get some negative feedback from twitter users. Next, Facebook has gotten rid of companies forcing users to like there page to view certain content. This was causing pages to get more likes then they actually should have giving a false reading on the pages worth. LinkedIn has introduced a follow button on every page. This was a feature on many popular pages, but is now on every account. It allows you to follow a person to see there posts even if they aren't in their network. Lastly, Pinterest has introduced a private message feature. This is something that is available on most social media sites and Pinterest believed it was time to incorporate it into their platform.

Bas Kuipers's curator insight, October 1, 2014 10:29 AM

Interessante ontwikkelingen!

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What Are Small Businesses Doing Wrong During the Holidays?

What Are Small Businesses Doing Wrong During the Holidays? | Mobile Marketing | Scoop.it

**Marketing Strategy - To compete with mega-retailers this holiday season, many smaller online retailers need to step back and reconsider their marketing mix.


Via Kamal Bennani
Joseph Welkes insight:

Small businesses biggest fear during the holiday season is competing the big box retailers like Amazon. When surveyed, 94% of small businesses said their main objective is to attract new customers. When they were surveyed about their marketing mix social media and SEO were at the top of their list. These are great ways to communicate and build relationships with customers and increase retention, but they are not great ways to attract new customers. To do so, small businesses should shift their focus to paid searches and shopping feeds. The reason why they choose other sources is simple, price. Smaller businesses do not have same marketing budget as larger companies. It is important for small businesses to get creative and adjust marketing budgets to provide more money to invest in outsourcing channels.

Corrine Dorrian's curator insight, November 25, 2014 3:26 PM

Holidays are the most important times for business. What are some of the mistakes they are making during that time and how can they improve?

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How to Improve Your Social Media Holiday Campaigns

How to Improve Your Social Media Holiday Campaigns | Mobile Marketing | Scoop.it

Do you have a social media plan for the holidays?

Are you looking for ideas to improve your social media marketing over the holiday season?

Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales.

In this article I’ll share resources for building a social media campaign this holiday season.


Via Kamal Bennani
Joseph Welkes insight:

Chances are high that most companies audiences will be active on social media this holiday season. A recent MarketLive survey revealed that social media will influence over half of holiday shoppers this year. To take advantage of this companies should follow some simple steps. 

First, you must have a strategy. Every successful social media campaign is based on solid planning. Next up is to choose your tactics and execute them. Utilize information from past campaigns to execute new plans. Last thing to do is launch your campaign. Make sure to track progress so that you have insight for the following year.

Janelle's curator insight, November 12, 2014 12:05 PM

This article summarizes the importance of incorporating the holiday season into your social media marketing and how to do it. Surveys show that social media marketing will influence approximately half of holiday shoppers. For example, they will search for gift ideas on Pinterest and get product reviews and referrals from their friends and family.

 

In order to prepare for the holiday season, your organization needs to analyze and strategize. You should assess the marketing campaigns for the past year. For the holidays, some tips include socializing commerce, investing in Instagram promotional posts, tap into user-generated content, and do not abandon Facebook. The next step is to choose your tactics and execute the. You should always incorporate your brand on the social media platforms with holiday theme. Offer limited-time product offers and specials and encourage followers to share their own holiday stories with the brand. You can also include holiday tips and tricks.

 

The holiday season is huge for companies. It is the time where the most purchases are made, and marketers definitely should take advantage of this time of year where people are not only in good spirits and want to see good advertising and offers, but also are ready to purchase products. I personally think one good way brands are going to utilize social media marketing this year is on Black Friday. I would love to see some special offerings on Twitter or Instagram as I am shopping.

 

After completing the social media audit, I noticed awesome holiday tactics from Dunkin, Starbucks, and Tim Horton's on their social media pages. Starbucks has already had multiple posts about the return of the red holiday cups. Dunkin and Starbucks had competitions regarding Halloween a few weeks ago. Both have also had a few posts about Thanksgiving. 

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Mobile Marketing Works for Restaurants

Mobile Marketing Works for Restaurants | Mobile Marketing | Scoop.it

As a restaurant owner there are a lot of different tactics that can help drive businesses in today’s connected world. We have email, Facebook, Twitter and paid search, but when it comes to the local nature of restaurants, not much can compete with the power of mobile marketing for restaurants. I don’t even need to share all of the stats because you already see it every day. Heck, you can observe your own behaviors and see just how important your mobile device is when it comes to finding information.


Via Craig Aberle
Joseph Welkes insight:

Its simple, mobile marketing works for restaurants. It is important for businesses to understand this. With many users searching on the go, companies MUST have a mobile friendly site. It must have easy navigation to place reservations, online ordering, and contact information to list a few. It is also a great way to use promotion to drive sales! You can use a SMS following to promote a new product, reveal a promotion, or promote a community event. SMS messages are typical read within 3 minutes of receiving it. Thats faster then any other form of communication! 

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5 Ways to Make Your Holiday Marketing Mobile Ready

5 Ways to Make Your Holiday Marketing Mobile Ready | Mobile Marketing | Scoop.it
For most businesses the holidays are the busiest time of year. Here are five ways to make your holiday marketing prepared for your mobile users.

Via Thomas Faltin
Joseph Welkes insight:

With the holidays quickly approaching it is important for businesses to take advantage of mobile marketing. Here are some steps on how to do so. First, your website MUST be mobile friendly. 20% of site sales and 42% of site traffic will happen via mobile device. If you site isn't mobile friendly, you may lose out on these crucial transactions. Next, you should use a campaign builder that is mobile friendly. 3rd party softwares are cheap and easy to use and can boost your holiday campaign! Next on the list is to choose a friendly holiday email marketing system. Since 49% of emails are read on a cellular device, it is important that your email is easy to read and adapts to mobile viewing methods. Another objective to remember is less is better. 90% of users use smartphones for pre shopping activities. Too much text can be hard to read on a mobile device or tablet. Lastly, it cannot be stressed enough how important social networks can be. 77% of social network users use mobile devices to check their accounts. Make sure to make your calls-to-action big, bold, and easy to press!

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How Social Media Has Changed So Far in 2014

How Social Media Has Changed So Far in 2014 | Mobile Marketing | Scoop.it

How does anyone keep up with all the social media changes in 2014 and the constant updates and search algorithm changes with pretty much all social media platforms and search engines? You need to keep well informed, read a ton of material, and keep working projects in social media and search to gain experience and learn best practices. 


Via Kamal Bennani
Joseph Welkes insight:

Social media has gone through many changes in 2014. Most of the major changes have been within social networks such as twitter, Facebook, LinkedIn, and Pinterest. To start, twitter has introduced promoted videos. This will be a way where companies can blast out a promotional pitch in a short video that will come up on twitter feeds. I feel as if this could get some negative feedback from twitter users. Next, Facebook has gotten rid of companies forcing users to like there page to view certain content. This was causing pages to get more likes then they actually should have giving a false reading on the pages worth. LinkedIn has introduced a follow button on every page. This was a feature on many popular pages, but is now on every account. It allows you to follow a person to see there posts even if they aren't in their network. Lastly, Pinterest has introduced a private message feature. This is something that is available on most social media sites and Pinterest believed it was time to incorporate it into their platform.

Bas Kuipers's curator insight, October 1, 2014 10:29 AM

Interessante ontwikkelingen!

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Why you should get a Graphic Designer to Help Build your Ecommerce Website

Why you should get a Graphic Designer to Help Build your Ecommerce Website | Mobile Marketing | Scoop.it

Designing and creating an eCommerce website will take some time and effort. Thankfully, when looking for a hosting provider, many offer web design services and tools that let you build your site as you want. But no matter how many fancy programs and tools a web host provider gives you, there is a limit to what can be done with pre-built templates and themes. If you really want your website to be different and unique, you should definitely look into hiring a graphic designer.


Via Brian Yanish - MarketingHits.com, donhornsby
Joseph Welkes insight:

It is important to have a graphic designer design your eCommerce website. By doing so, you will have someone with expertise specifically design a unique layout that will distinguish you from the others. Not only will your site be unique, but it can also be cost saving. People who expert in this field will know the in and outs of the industry and can find the most cost effective way to create your site and its applications.

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3 Ways to Optimize Facebook Ads for Better Results

3 Ways to Optimize Facebook Ads for Better Results | Mobile Marketing | Scoop.it

Are you running Facebook ads?

Do you want to get more out of your ads?

The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.

In this article I’ll share three tips for making the most of your Facebook ad campaigns.


Via Kamal Bennani
Joseph Welkes insight:

The right social media optimization can make or break your ad campaign. The first thing to do is make sure you are reaching the right audience. If you are solely looking for increased likes on your page, you may not realize that a majority of those likes can be from fake accounts. To determine this, there on certain settings on facebook that allow you to see the demographics of all the users that liked your page. This can give you a more realistic number of interest in your page. Next step is to not just "jump" into ad testing. A successful ad campaign takes time and effort. Don't rush to get your ad out there. Research, plan, and execute. The last recommendation is to incorporate interesting images onto your ads. Nowadays users are drawn to images more then words. You need to  choose interesting pictures that will draw in users and ultimately help bring attention to the content of your ad.

Alexander Tate's curator insight, November 17, 2014 12:06 PM

This article was interesting and informative especially as it tied to the project we are doing. It is always important to make sure your targets are being matched and are being communicated with effectively. The analytic effectiveness of how you are measuring is definitely crucial for gathering accurate marketing data.

Juliet O'Connor's curator insight, November 17, 2014 1:22 PM

This article is about tactics to optimize Facebook ads for businesses. The article presents three tactics to use to help businesses. The three tactics are checking reporting to make sure you are focusing on the right audience, ad performance, and images. 

I think that this article does touch on some interesting concepts like Facebook reporting. but I do think it lacks key concepts. The audience is very important I think reporting helps but I think thats something a business should consider much earlier in the process even before they start advertising. They should know who there target market is and specifically advertise to them and not change the advertising style to just accommodate the audience that Facebook says are looking. I find the duplicate ad idea very strange I don't think that posting a duplicate ad on the same site would make sense and I think it would even drive users away because its no longer interesting content if its already been posted. Lastly the image tactic is important but also kind of a no brainer images should be interesting to users always. 

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A Guide to Social Media Success for Small Businesses

A Guide to Social Media Success for Small Businesses | Mobile Marketing | Scoop.it

Is “social media” still sitting on your to-do checklist because you’re just not sure how to get started? These five tips will help guide you in the right direction:

 


Via Kamal Bennani
Joseph Welkes insight:

Small business owners usually have  wealth of to-do items on a daily basis. Managing a social media platform usually does not fall at the top of this list but it is a great way to build a brand name. Here are some steps to help you succeed in doing so. 

 

-Have a plan. Know from the beginning how many and what social media platforms you are going to use.

-Be consistent. It is important to post regularly. This is a great way to grow and maintain your following.

-Be real. Feel free to be creative and add humor to your post. This will ensure readers that it is an actual person posting instead of an automated account.

-Review analytics. Social media sites give you a wealth of information about your activity. Understand the information and make adjustments if needed.

-Work smarter, not harder. There are many social media management companies that can help you along the way.

Marco Favero's curator insight, November 2, 2014 5:38 PM

aggiungi la tua intuizione ...

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Email Marketing: How to Push Send and Grow Your Business

Email Marketing: How to Push Send and Grow Your Business | Mobile Marketing | Scoop.it
Email Marketing: How to Push Send and Grow Your Business Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobil (RT @copyblogger: Email Marketing: How to Push Send and Grow Your Business - useful stuff!
Joseph Welkes insight:

Email marketing is a great way to directly communicate with consumers. Many may look at email marketing as out dated or old fashion, but with a solid marketing plan it is more powerful then social media platforms. By using email, a company can personally move a conversation about their business directly into a more personable environment; the consumers inbox. Email is also cost effective. With an ROI of 4,300%, email marketing basically pays for itself and is eco friendly. When sending emails, it is crucial to have good email content that strengthens the relationship with the consumer. Work to provide the consumer with quality, niche-specific material that interests them and that they share with others (WOM).

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5 Mobile Marketing Trends to Watch

5 Mobile Marketing Trends to Watch | Mobile Marketing | Scoop.it
Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel.
Blogs are read, emails are consumed and purchases are made via mobile devices. And that is just the tip of the iceberg of the mobile moments in our everyday lives.
The impact is extending even deeper into health and fitness sector with the latest iPhone with iOS8 providing a “health app” with an easy to read dashboard of your health and fitness data.  One new app even helps heart attack survivors avoid a fatal second event.
Mobile usage continues to rise worldwide as consumers purchase more and more smartphones, which is exactly why that growth isn’t stopping anytime soon.
Mobile apps are a big contributor to this growth. Since there’s basically an app for everything these days and new ones are developed daily, it’s no wonder predictions are made for there to be more than 4 billion app users worldwide in 2017.
With mobile and mobile apps playing such a significant role in the successfulness of a business, let’s take a look at some of this year’s top mobile marketing trends and what they mean for mobile apps and the businesses utilizing them.

Via Brian Yanish - MarketingHits.com
Joseph Welkes insight:

Mobile marketing has become the most important channel of marketing over the past few years. With nearly 1 out of every 7 people owning smart phones, it has become a way to market to these people directly. With better location services, it has become easier for companies to target their specific audiences. Another way to target individuals is with a mobile app that is easy to use and has some type of incentive for the users. Starbucks for example uses a loyalty program with their app that allows customers to track their purchases and earn rewards points that can be redeemed for free items. Another reason why mobile marketing is booming is because of the increasing usage of social media. Companies should become active on social media platforms to connect with their customers. Lastly, the emergence of video content is rising. Video is a fun way of sharing information. Its another great way to connect with target audiences. It is important to keep videos short and simple, but promote important information.

vishal joshi's curator insight, October 6, 2014 10:56 AM
This article is an article about the top 5 mobile marketing techniques that are becoming major points of focus for marketers. The article points to how consumers are so focused on their mobile devices needing to see everything visually from their phones that all marketing agents are designing ads that would appeal to those using social networks on their phones and direct marketing build directly into an app using native advertising such as CNN or USA today. The article also looks at the way apps are being used by smartphone users and how apps need to be designed in a way that draws consumers in and focuses on Starbucks and how they were successful by using a reward system that kept people coming back to the app. With 40% of people using social media of some sort there is also more focus on expanding advertising by use of short video clips that draw focus rather than simple advertisements.
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3 Ways to Use Social Media for Business

3 Ways to Use Social Media for Business | Mobile Marketing | Scoop.it

Here are three ways to use social media for business to create the interesting and valuable social presence you need to achieve the success you want.


Via Kamal Bennani
Joseph Welkes insight:

Social media is a great way to sell and promote your brand, but that also comes with some downsides. You need to strategically set up your account so that it is a proper blend of information, promotion, and interaction. If you overcrowd your pages with information, it may become boring. Another  tactic you need to be cautious  of is customer service. Social media allows you to communicate directly with customers. If you choose to use your main account your page may become flooded with interaction. This is why some companies choose to have a separate account to communicate.

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