Facebook has started showing advertisers how Oculus Rift virtual reality goggles will fit into their marketing, and 360-degree video is the key, according to sources. “They’re finally getting around to getting to what Oculus means in the grand scheme,” said one agency executive. “It’s come up in pitch situations where they say they want us to use it for big brand launches.” They are discussing the potential for shooting live 360-degree videos at events, too, the source said.
The cat and mouse game between digital advertising firms and ad-blockers is taking a huge toll on the ad industry, according to a new report.The report, published by Adobe and PageFair, a Dublin-based startup that helps advertisers thwart blockers, said ad-blocking software will lead to nearly $22 billion in lost advertising revenue this year – representing a 41% rise from 2014.
This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That's a higher figure than eMarketer forecast earlier this year.
A vision of the future from Mindshare's head of mobile: Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there,. From Campaign US
The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The US and China will drive growth in the short term, accounting for nearly 62% of mobile ad spending worldwide next year.
Twitter veut améliorer la portée et l'efficacité des publicités qu'il véhicule pour ses clients annonceurs développeurs d'applications. A l'occasion du premier anniversaire du lancement de la promotion d'applications au sein du réseau, on apprend l'arrivée de trois nouveaux services en phase bêta qui seront disponibles « à tous les annonceurs d'applications mobiles dans les mois qui viennent ». Tout d'abord l'intégration bientôt possible de vidéos pour promouvoir une application, la « video app
IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s advertising industry. MAGNA predicted mobile will go from 30% of all digital advertising to 55% by 2019, with a 53% increase this year – crossing the symbolic $50 billion mark. ZenithOptimedia similarly... Continue reading »
Appealing to advertisers' boundless passion for targeting, Twitter is now letting app advertisers reach users based on the categories of apps already installed on their mobile devices. Twitter is also releasing new reporting and analytics for installed app categories within the advertiser dashboard.
The MDHQ team is building a new product, Edison, which is an A/B testing product for your app store detail page and metadata. Ever wondered what icon works t...
Brahim Yaya's insight:
Great feature for your ASO and Mobile app install campaigns!
With the growth in mobile ad spending growing, and specifically within programmatic, the MMA Mobile Programmatic Committee has identified the need to uncover and examine the targeting techniques that are available and determine how they work.
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over £3 billion ($4.94 billion) and will account for 20% of total media spending in the country.
There's nothing wrong with app install ads, but too often now, you click on a mobile search result, and when the site loads, a giant app install interstitial..
Most U.S. smartphone owners check their device at least hourly, including 52% who check it frequently within the hour. Young adults are especially hooked, with 73% checking it multiple times an hour.
Twitter is making its mobile ad network available to a wider group of marketers and introducing new ad formats including video, the company said Thursday.
Les applications mobiles sont LA priorité numéro 1 des entreprises françaises qui basculent au numérique, selon le baromètre annuel du marketing digital réalisé par Valtech et Adobe. 109 des 300 entreprises qui ont participé à l'enquête (BNP Paribas, Accor, Dineyland Paris…) vont investir dans ce champ pendant les 12 prochains mois. 103 d'entre-elles misent plutôt sur la publicité en ligne.
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