Milestone 3
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Rescooped by Selina Nsw from QR Codes, Beacons & NFCs!

Is mobile marketing working for direct marketers?

Is mobile marketing working for direct marketers? | Milestone 3 |
Josh Herman is global multichannel marketing innovation leader at Acxiom By Josh Herman There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating...

Via Paulo Gervasio
Selina Nsw's insight:

In this article, the advantages or strengths of mobile marketing is listed and states that mobile marketing is now ready to work for direct marketers.

Nick Moxon's curator insight, May 9, 2013 10:07 PM

A very interesting article which Josh Herman presents his opinion of the use of database information and mobile marketing as a form of direct marketing  to achieving the best results. I personally agree with Josh and believe that Mobile Marketing is a highly effectives channel of direct marketing over other electronic sources as androids are becoming ever more popular and consumers almost always have their phones on them contact to the consumer can be at any time possible.

Alexis-ellen Day's curator insight, May 13, 2013 1:00 AM

Cells phones are no longer the simple call and text others. Smartphones and all these other fast developing forms of cell phones are now the internet and research and communicating through email, online message boards. nearly every business will require an app for consumers to form a relationship with any business they deal with, from grocceries to banking. I fully agree with this article, especially when the author wrote how business owners love having full control over their own business marketing campaign.

Rory Kelly's curator insight, May 22, 2013 10:19 PM

I do agree with this article on the topic of mobile marketing and trying to gain the best results, mobile marketing can be extremely effective type of marketing compared to that of other digital based avenues because people will most syrely always have there mobile phones with them most of the day meaning the consumer can be contacted at any time.

Rescooped by Selina Nsw from IMC: Creative Strategy!

Creative Strategy Development | Sara Geneva Noreau Kerr

Creative Strategy Development | Sara Geneva Noreau Kerr | Milestone 3 |
Developing creative strategies is my students' most difficult assignment in Integrated Marketing Communications. Learning that tactics are not strategies is much harder than finding an audacious or at least original idea.

Via Lauren-Elsa Grigor
Selina Nsw's insight:

This article shows how difficult it is to develope a creative strategy. There are some useful tactics and ways to develop a creative strategy.

Vetida Namprasert's curator insight, September 23, 2013 8:31 AM

Refers to what i'd study in class 

Creative Strategy is Determining what the message will say or communicate


Creative Tactics is Determining how the message strategy will be executed

therefore creative strategy and creative tactics is not the same. good creative strategy can give an ability to the firm to achieve their goal in communication and be above of the market. well prepare in creative strategy can give a good result back to the company such as;  Get more customers and become different from other competitors. 

Maybelle O'Connell's comment, September 24, 2013 9:41 PM
Creative strategy and creative tactics are not the same- the differences between these two were highlighted in this article. Creative strategy is what the message will say or communicate and creative tactics is how this message will be executed. As Vetida said the correct utilization of creative strategies and creative tactics will allow companies to differentiate themselves from competitors giving them an advantage.
Aimie White 1085804's comment, September 25, 2013 6:38 AM
As Peggy said, it is important for brands to first identify their target audience before dveloping a creative strategy, and based on the target market, then devlop the the tatics. this will ensure the right message is getting to the right people through the right channels.
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China CITIC Bank and MasterCard Sign MOU for Strategic Cooperation in the ... - The FINANCIAL

China CITIC Bank and MasterCard Sign MOU for Strategic Cooperation in the ... - The FINANCIAL | Milestone 3 |
China CITIC Bank and MasterCard Sign MOU for Strategic Cooperation in the ...
In addition, China CITIC Bank is planning to develop its channel strategy as it recognizes this is essential to respond to future competition.
Selina Nsw's insight:

This article shows the benefits of choosing the right channel strategy. It can give the company an advantage in future competitions.

Perry Xing's comment, May 9, 2013 2:19 AM
Yes, selecting the right channel is crucial to achieve strategy. Business should be careful to choose the platform to launch campaign, it would determine the success of the strategy.
Wuttichai Henwongprasert's comment, May 9, 2013 4:33 AM
if both parties can gain benifit from channeling their strategy then one could say that they are success in choosing their partner.