Milestone 2
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Rescooped by Jade Kallian from Cars | Motorcycles | Gadgets!

iPhone 5c pre-order - Grease n Gasoline

iPhone 5c pre-order - Grease n Gasoline | Milestone 2 |
iPhone 5c pre-order Via
iPhone 5c pre-order, iPhone 5c, iPhone 5c Price, iPhone 5c specs, iPhone 5c launch date, iPhone 5c colours,, #iphone5c #iphone #appleiphone #iphone5c16gb

Via Grease N Gasoline
Grease N Gasoline's curator insight, September 17, 2013 12:51 AM
iPhone 5c pre-order Via
iPhone 5c pre-order, iPhone 5c, iPhone 5c Price, iPhone 5c specs, iPhone 5c launch date, iPhone 5c colours,,

Sarah Hibbeln's curator insight, September 18, 2013 9:42 AM

This surpised me because I thought the plastic bottom would help so it won't break as much. But apparently it doesn't help at all!'s curator insight, August 29, 2014 2:49 AM
Apple iPad Air Technical Features and Specifications
Rescooped by Jade Kallian from Creating an effective communication mix. Measuring results against objectives.!

Writing A Great Social Media Marketing Plan - Business 2 Community

Writing A Great Social Media Marketing Plan - Business 2 Community | Milestone 2 |

Via Tyler
Jade Kallian's insight:

I agree with the part of how it says that making a social media plan involves “ (1) setting goals, (2) measuring results, and(3) tracking performance”. This basically in my opinion helps you to set out what you want and how you want to achieve it. It also gives you the ability to check your results and make changes if necessary. This article clearly gives a good in depth look at the steps you can take and how important each of these steps is to creating the outcome and vision you want. I also learnt it’s good to track your marketing success, through online social media, that measures your overall marketing outreach and impact. These can make it very simple to put together reports on how well your product is doing in the market and improving your social marketing plan. This article was interesting to read as i got an insight on how the social marketing plan works and all ties together in the end. As it says “no social marketing plan is perfect” but still it progresses with your business and can therefore create a positive impact.

Calvin Henton's comment, September 26, 2013 9:17 PM
Social media is an interesting topic and with the three process of social media marketing would help evaluate your plans in order to improve your marketing plans. No social media marketing plan is perfect but there is always room for improvement and using the three process would enhance your marketing plans and be effective.
Ahmed Salman's comment, September 26, 2013 9:42 PM
I agree with your insight shay. i agree that Creating a effective marketing plan can be a very hard task at times and is crucial in order of how well your business can do.
Reece Gorinski's curator insight, March 24, 2014 6:58 PM

A social marketing plan can be a very hard task from some people. It is important to follow the steps with your brand and have a structured process. It is important that you plan well and have objectives on how you are going to achieve that goal. If you follow these processes then this can help create an error free plan.

Rescooped by Jade Kallian from Week 7 - The Power of Ideas, integration across all media!

Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Milestone 2 |
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via Matilda Alisi
Jade Kallian's insight:

This article was good to read it gave me an insight of how social media growth is of importance to marketers and how it has taken on to reach customers directly on a personal level. Social media is becoming more prominent in today’s generation and personalization is getting more and more developed between organisations and consumers. Having these social outlets, it helps customers interact on a more personal level and they can get a better insight to the product they are interested in. Getting alerts can be helpful as marketers can modify their products for the changing requirements, this also making it useful to share feedback and get responses about the product straight away. Al this ads up to “emotional bonds” with customers and will therefore develop and grow their bond with the company too. This over all makes integration across media a success.

Gregory Farr's curator insight, September 26, 2013 9:12 PM

Direct marketing and consumer engagement

This article brings up improtant points about how direct marketing has increased espically with new media and technology. There is always increased risk with personalised direct marketing through social media where you must make sure you keep to the theme and image of the company to not cause confusion. As long as you can keep to theme it can be a very powerful way to reach a large customer base. With more and more people purchasing smartphones and tablets over PCs Mobile apps are becoming an increasingly popular way to market directly. This article covers the strengths of direct marketing through such media very well

Jordan Reti Pereira's comment, September 26, 2013 9:49 PM
@Oscar. I agree with your insight when you say that if a consumer is interested in a product or service, they will pursue more information. This holds true especially when the business can portay messages that are relevant to consmures in order to catch their attention long enough to invoke and idea in their minds whether they want to continue the pursuit of information or move on with the rest of their day.
Ashleigh Nicol's comment, September 26, 2013 10:39 PM
New technology and digital channels has indeed opened up a lot of opportunities for marketing managers, however it is more important to directly market more than ever before. This is because it is growing increasingly difficult to gain the attention of consumers. Selective exposure has become a huge problem for marketers to overcome and direct marketing helps factor out this problem. This is because the direct marketing approach targets the consumer on a personal level and gets them involved in the advert. It provokes their opinion and can create negative or positive feelings, however both gaining the attention of the consumer.
Rescooped by Jade Kallian from The power of ideas; integration across all media.!

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | Milestone 2 |

Via Tyler
Jade Kallian's insight:

This article was interesting as it showed the TV ads and online pre-rolls that keep the campaign message consistent among all the media outlets used for each campaign execution. Using a number of marketing strategies to release your product out in the market is what the article states. It also gives good clear information about each company and brand and how they use their marketing campaign to execute their message to their target audience. In this sense it makes a clear vision of what the company is about, even with a short message on an ad, it still gets out the clear and precise meaning and goal of their company and product. Over all a good article to read, especially the examples.  

Sisyliana Halim's comment, September 26, 2013 10:16 PM
Hey Sean, i totally agree with you. It is important that companies keep their message constant no matter the target audience, the content of the advertisement or marketing may differ to suit the different segmented target, however in the end the company must be projecting the same message. If not the brand would have have a mixed or confused reputation which is not what IMC is for. In the long term IMC is to increase brand equity so if the brand is not getting recognized and being exposed in a positive way (increase in profit or increase in recall) then the message is not connecting to the image of the company
Onnie Wongchanon's curator insight, September 26, 2013 10:27 PM

This article explores the four integrated marketing campaigns that have effectively combined traditional methods since as conventional promotion offline marketing where they are face to face with consumers a long side with online marketing tools since as Facebook. A combination of the two advertisements is used effectively allows for a successful marketing campaign. The examples used in the articles are by Kraft Foods, Popeyes, and Dickies. 

Thapthim (Thim) Phithak's comment, September 26, 2013 10:39 PM
Hi Sean, I think that this article have given good examples which is good because it give me and idea of how i can integrate ideas across different mass media.
Rescooped by Jade Kallian from Direct marketing and consumer engagement!

Yahoo, Samsung promote consumer engagement with interactivity platform

Yahoo, Samsung promote consumer engagement with interactivity platform | Milestone 2 |
Yahoo and Samsung broaden their partnership to provide interactive, realtime television content.

Via Ashleigh Nicol
Jade Kallian's insight:

After reading this article it has become clear that is basically informs is that technology is vastly growing, as companies want to emerge with other companies and create newer and better applications and products that can enhance everyday life. With Samsung and yahoo joining together, it provides the loyalty that both companies get and can enhance the way both consumers for each company gets through its new product. This can affect the way the product is measured through terms of target audience and if the new change will change their loyalty towards to company or stay the same. The consumer engagement with this product however, is a good idea and can therefore be seen to enhance engagement with the companies itself, creating direct marketing throughout. Overall this was an interesting article to read.

Sian Arthur's comment, September 26, 2013 1:32 AM
Kellie what a great article choice! How fantastic Samsung and Yahoo working together! Although i absolutely see what you mean about it being both positive and negative. Although with any company interactions i personally feel there will always be some negative reactions you just have to hope that the positives out way the negatives. I am a big fan of Samsungs, but haven't had much personal experience with Yahoo so don't have much of a opinion about them.
Shino Takano's comment, September 26, 2013 5:35 AM
Great insight Kellie! I do agree that by samsung and yahoo joining together can be both positive and negative. In my opinion, just by having an interactive TV with yahoo's real time advertisement does not necessarily promote consumer engagement. I do agree that collecting information and them selecting the right advertisement would be quite effective, however I agree with you that communication face to face would seem more effective consumer engagement as in direct marketing.
Charné Olivier's comment, September 26, 2013 6:16 AM
This was an interesting article. It was interesting to learn how two companies merge and form better products and services. Having big popular brands such as Samsung and yahoo joining together is smart as both have loyal consumers. This can produce more consumer engagement which will benefit both companies. A good read overall.
Rescooped by Jade Kallian from Program planning, objectives, budgets, measuring success.!

What Is a Marketing Communication Mix?

What Is a Marketing Communication Mix? | Milestone 2 |
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...

Via Jae Woo Park, Jade Kallian
Jade Kallian's insight:

This article was good to read as it identified the broad business functions of distribution process, pricing and communication promotion. The communication mix includes a range of methods to promote the products to target customers. Overall there are six elements. In the mix there are various segmentations to consider and having these will enhance your product. From the lines of personal selling and direct marketing of the product to advertising and discounts and promotions as well as brand exposure and getting the company name out there. All these components come into that mix. Overall a good article to read and each mix was explained well

Amy Davidson's comment, September 26, 2013 9:08 AM
This article of event sponsorship is relevant to my chosen brand, and is interesting how it incorporates event sponsorship as well. I agree with Candace that the elements of an integrated marketing mix in a business are the reasoning behind their success and development for future success, as they are focussed on targeting their key market. A great read, I think Candace picked an article which is highly relevant and topical.
Yujue Wang 1250401's comment, September 26, 2013 6:29 PM
I like the way how you summarise the article and the comment you make, it is a good article when it comes to provide a better understanding to what a marketing communication mix is. Marketing communication mix and be done in a lot of ways and as long as you combine two or more strategy together while attempting to promote their business or products to targeted customers it can be considered as marketing communication mix. It is very nice how the article break down all the parts and elements so people can have a better understanding of all the key points and not misunderstand them. I think that discounts and promotions are a very good combination with advertising, when they are used together they can produce very good results as people are always attracted by discounts and promotions while adverting give them a good plate form to show their target audience and target market. After reading your insight I can understand why people might mix up some key words and treat them as the same meaning due to daily life, but in professional terms they are different. Good job on the insight.
Kevin yau's comment, September 26, 2013 8:35 PM
@Michelle Kim
The six elements of marketing communication that given in the article is very helpful for the readers, help them to understand what marketing communication mix is. I personally think that marketing communication mix is quite hard to understand because of the complexity in terms of creating a good method of communicate with targeted customers.