Milestone 2
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Content's affect on consumer behaviour | Blog - Influencer Community

Content's affect on consumer behaviour | Blog - Influencer Community | Milestone 2 |
How does content affect consumer behaviour today? what-you-need. 80% of consumers research a product online before making a purchase; 78% of consumers' decision to buy influenced more by comments made by other ...
Selina Nsw's insight:

This article shows how content's affect on consumer behaviour. The article focuses mainly on social medias/Internet.

Perry Xing's comment, April 8, 2013 7:39 AM
Yes, the article is helpful. Consumers are more online nowadays that they researched information and other consumers' insight. Creating online communication and providing useful information to consumers can motivate consumers to buy.
Selina Nsw's comment, April 9, 2013 1:19 AM
Yes. So it is important to have a content, said by the right person, and the right information included in the contend.
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Should My Advertising Stimulate An Emotional Response by ... - WPP

The generation of emotion is crucial for successful marketing.
Selina Nsw's insight:

Advertising that generates an emotional response can help the emotions transfer to the brand, shaping the brand perceptions and help generate engagement and memorability.

Perry Xing's comment, April 6, 2013 10:40 PM
Yes, it is true that emotions will transfer to brand and impacts on brand image and brand recall. Therefore, positive emotions will enhance brand image and build brand loyalty.
Wuttichai Henwongprasert's comment, April 8, 2013 12:56 AM
I agree, having the right emotional response could help engage or even increase the number of sale. I really like the "don't drink and drive" commercial ads. I think it really effective since it clearly demonstrate what would happened if we drink and drive.
Selina Nsw's comment, April 9, 2013 1:24 AM
True. Many brands benefit from an association with positive emotions. This will then create a strong brand image and help in brand memorability.
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Determining a Budget - Integrated Marketing Communication

Determining a Budget - Integrated Marketing Communication | Milestone 2 |
Boundless' free textbooks and study tools makes education more affordable, accessible, and effective for students and professors.
Selina Nsw's insight:

It is important to budget the right amount of fund on the right areas of a marketing plan to reduce wastage and improve efficiency.

Norman Vaz's curator insight, August 22, 2013 9:49 PM

This article focuse on how for IMC to take place you need to firstly have the budget to do just so. Hence budgeting is very important in establishing what IMC method you will be using or what different methods may need more funding. It forces managers to take a more hands on approach in making sure the allocation of funds planning and managing the right IMC method is key in having a successful marketing campaign for your product. 


Elle's comment, September 24, 2013 3:56 AM
Cameron - the article clearly define the essential purposes of budgeting and explores how marketing plans affects the budget. This seems relatively useful and would benefit businesses if they kept these in mind when making decisions.
Linda Huynh's comment, September 26, 2013 2:07 PM
@Chen Sun, a great article on the importance of budgeting, that is clearly defined with the essential purposes and how the budgets can be affected through marketing plans. This article is useful for businesses and should really read this as well and help them in decision making.