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Establishing objectives and budgeting for the promotional programme The consumer and the communications process
Curated by Taryn Patrix
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Rescooped by Taryn Patrix from Program planning, objectives, budgets and measuring success!!

IMCrazy: Establishing Objectives and Budgeting for the Promotional Program

IMCrazy: Establishing Objectives and Budgeting for the Promotional Program | Mile stone two |

Via Mike Kirkwood
Taryn Patrix's insight:

this article highlights how without good strategy and an appealing approach to promotion a brand will never become successful. Program planning and objectives must must always be constuted aroud a buget constraint andhave certain objectives to be reached. In other words setting goals. Without setting goals or obectives a brand will not be able to correctly measure their success.

Manasi Ambavane's comment, August 22, 2013 10:56 PM
Yes Renay i agree with your point like advertising is really important for the brand as to get awareness of the product. All consumers should be aware of the products and services launched in the market. In article it states that marketer should have objectives of share, profits etc.
Aleisha Snell's comment, August 23, 2013 12:09 AM
All businesses have expenses they need to allocate within the company. A major expense that's evident is the marketing and advertising expense. This can be in a companies favour however also it can be in a negative light. If they allocate to much money to marketing and it doesn't generate the right response then it is a negative aspect for the business. Although, if they generate a lot of sales from the amount of money spent than it can be positive. Businesses need to be logical and strategic when allocating a budget as they need to be able to break even as well as maintaining a consistent level of consumers that are in their target group.
Duncan Robertson's comment, September 23, 2013 9:18 PM
I agree with Andre's insight: by developing all the objectives, analysing budgets and adjusting the promotional plan will create a road of success to your business. As Andre states: ''The primary role of IMC is to communicate the brands knowledge and interest, favourable attitudes and image and purchase intentions.'
Rescooped by Taryn Patrix from Consumer Engagement - Integrated Marketing Communications.!

What Is Visual Social Media Marketing (And How Does It Raise Engagement)? [INFOGRAPHIC] - AllTwitter

What Is Visual Social Media Marketing (And How Does It Raise Engagement)? [INFOGRAPHIC] - AllTwitter | Mile stone two |
What Is Visual Social Media Marketing (And How Does It Raise Engagement)? [INFOGRAPHIC]

Via Paras Chadha
Taryn Patrix's insight:

This piece raises questions on how visual social media marketing raises consumer engagement.

My answer, Yes it does, if done correctly. How often has a pop up add come on screen while your on facebook of checking your mail that entices you to want to click on the link? Gor me  that happens more ofeten than not. Visual media is a great tactic in getting consmers attention. The bold bright colours and writing seems to have a way of getting the consumer curiuos thus they click on the link and then they read about what this product and service acan do for them. thus maikng us want to purchase the parcicular item or service.

All in all this is a great way to market your ideas.

Keane Orchard's comment, April 9, 2013 6:05 AM
VSMM is a powerful tool; I particularly like the facts this article shares such as images are processed 60,000 faster than text. In this day and age this concept is possibly one of the most relevant, particularly to certain age groups/ generations. I'm sure everyone commenting on this has followed links due their aesthetic appeal or intrigue caused by the images.
Sahil's curator insight, July 26, 2013 3:19 AM

This article highlight’s the importance of changing media and the shift in modern cultural trends. What’s interesting is the shift to images from body copy and the ability of consumers to manipulate and re-share the image from person to person. The ability of the modern day consumer to share images with the world has become and obsession and marketers need to start utilizing this growing trend.


Duncan Robertson's comment, August 12, 2013 9:41 PM
Visual social media definitely raises consumer engagement. Just by doing your day to day activities, the amount of visual social media around if phenomenal. With the generation come through now - alot of advertising will be seen from visual social media in which there is going to be a growing trend as Sahil had stated
Scooped by Taryn Patrix!

Q&A roundup: How to build a brand on a budget - The Guardian

Q&A roundup: How to build a brand on a budget - The Guardian | Mile stone two |
The Guardian Q&A roundup: How to build a brand on a budget The Guardian The tone of your brand must be very carefully considered: From our perspective tone impacts everything: where we do business, the products we sell, the customer experience, the...
Taryn Patrix's insight:

this article gives an insight on how small companies can still build their brands even witha bugdet. it highlights some key factors that may not cost alot and seem inefective while actually can be successful in most cases. They sugest that getting a louranlist to write an article on your intended service or product rather than spending a large portion on expensive advertising. I feel this article is very usful to those business that are wanting to build their brands. It also hints that all big brands started small and with a little creative and being peny wise in bugdeting they made it big

Keane Orchard's comment, April 9, 2013 5:59 AM
Great article with some strong quotes from some influential individuals. I think this article is a good read for those just contemplating starting a business or in the process of building their brand on a limited budget. Key points to take from this: a brand and its messages should be appropriate, consistent, simple and of course likeable!
Rui Jia's comment, April 9, 2013 7:59 AM
the article is about how can small company build their brand with minimise the cost on gaining awareness. the company has to have clear strategy or idea in mind on what impression they want their customer to get about them and what is the proper way to achieve it.