Mondelez to expand sustainable wheat sourcing in Europe (World Grain) | MED-Amin network | Scoop.it

June 4th, 2018, Keith Nunes.

Mondelez International is expanding its sustainable wheat sourcing initiative to cover 100% of the wheat that goes into its European biscuit brands by 2022.

 

In 2017, the sourcing program, called Harmony, included 1,700 farmers, 13 millers and 21 cooperatives across six markets, including Belgium, the Czech Republic, France, Italy, Poland and Spain. By 2022, the company hopes to increase the tonnage to 280,000 tons. The amount would cover the volume of wheat needed to produce the company’s entire European biscuit portfolio.

“European consumers increasingly equate high-quality products with sustainable production,” said Hubert Weber, president of Mondelez’s European business.