Can celebrities take on the brand marketer's role? | Trends | Marketing Week | Measuring Success in Celebrity Endorsement |

"The old model of celebrity endorsement is dead. This year has already seen a raft of famous faces being given in-house job titles rather than simply being paid to be the face of a brand or product. Alicia Keys has been made global creative director at BlackBerry, Justin Timberlake has a similar title at drinks brand Bud Light Platinum and Marc Jacobs is Diet Coke’s latest high-profile designer..."

Via Leona Ungerer