The most profitable companies are not the most profit-orientated. The most successful cities aren’t the most planned. And the happiest people do not pursue happiness.
At least so say’s John Kay in his new book Obliquity. He makes a convincing case that our goals are best achieved indirectly. This is contrary to the majority of businesses, economists and policy makers who still favour direct (mechanical and deterministic) strategies – where rationality is prized more highly than good decision making.
Via Alexander Crépin
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