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What It Is & How It Impacts Your Content Marketing Strategy

What It Is & How It Impacts Your Content Marketing Strategy | MarketingHits | Scoop.it

Most content marketers (and brands) know the importance of on-page SEO, especially as it pertains to choosing highly-searched topics and creating optimized content. However, in the excitement to execute on-page SEO tactics, some marketers may overlook, or even ignore, a crucial piece of content marketing strategy: technical SEO.

 

On the surface, technical SEO may seem intimidating. And as marketers know, establishing a baseline healthy site isn’t easy — it requires technical expertise and a lot of inter-team collaboration for effective execution. However, it’s essential to take technical SEO best practices into account when building a new site, and equally as important to audit pre-existing sites on an ongoing basis to identify errors and other site health issues.

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