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How Voice-Activated Tech Will Change Content Marketing #contentmarketing

How Voice-Activated Tech Will Change Content Marketing #contentmarketing | MarketingHits |

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people.


There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. 60% of Google searches are now performed from mobile devices, and a growing percentage of those are voice searches – at least 20% according to the last figures confirmed by Google.


This evolution in the way that people are looking for and consuming information means that your content marketing strategy also needs to adapt. SEO needs a different approach when you’re optimizing for voice search, and your content does too.

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