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Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars | MarketingHits | Scoop.it
A detailed break down of product placement in web celebrities' videos, analyzing both the marketing and legal implications of this emerging form of video advertising.
ben matthew's curator insight, August 17, 2014 11:37 PM

A read for anyone who has ever noticed brands which are integrated into celebrity videos. Also the marketing and legal implications involved.  This might interest you!

Brett Reid's curator insight, October 2, 2014 3:38 AM

A mate of mine pointed out this article to me, This is a very good read indeed for those who have spotted the use of brands in web celebrity videos. I personally watch a lot of web based videos and found a lot of use of brands being integrated into the video. This article also discusses the legal ramifications involved .