The Shelf Life of Word of Mouth Marketing Reviews | MarketingHits |

Word of Mouth Marketing: Four ways to extend the shelf life of positive reviews and reduce the chance a bad review will hurt sales or damage your brand.


Few would dispute the impact of positive brand reviews and ratings as a word of mouth marketing tool. What may surprise you is just how important those ratings are to consumers and how much time must pass before a bad review or rating no longer matters.

Via Elizabeth Kraus