Some key insights into creating influence and branding in your market via Social Media.

I like this article because i personally have not seen many like this, and so straight to the point. I think what Bjorling is saying is very true and not enough people have knowledge of this. I see a lot of businesses and products on social media who have literally just tagged along with every one els and joined the bandwagon as they feel they have to however that is not always the case, and then when they do there main gold is just toy gain as many likes or follower as possible sand not really take into consideration who there market really is and who they are targeting with this style of marketing. Assn well as what kind if brand image is this creating for us.

Social Influence - Do You Have Any?