As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed.
Wouldn’t it be great if you could get your best customers to do your marketing for you?
If only it were that easy, right?
Via Brian Yanish - MarketingHits.com
This article presents an interesting five step process for effectively creating brand ambassadors. The process consists of creating goals, recruiting a small group, creating a community around your product, rewarding the ambassadors, and adjusting it based on what works and doesn't. Brand ambassadors can be vital to the success of a company and potential superiority over competitors. Getting customers involved can also create a greater sense of loyalty than just doing business as usual.