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valeur ou Valeurs ❗️❓

Sans les Nuages's insight:
Quand les surpromesses  mènent encore le monde :(
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C'est quoi le copywriting ? Comment vendre avec les mots ?

C'est quoi le copywriting ? Comment vendre avec les mots ? | Marketing de contenu & Réseaux Sociaux | Scoop.it
C'est quoi le copywriting ? Point sur sa définition et sur les meilleures méthodes pour devenir maître dans l’art du copywriting !
Sans les Nuages's insight:
Un article pour les amoureux des méthodes et des tips 🙂
mais comme toujours ce n'est pas la méthode qui fait le job 
au mieux, elle vous aide à structurer votre pensée...
Par contre je retiendrai une "sentence" 😉🙂
PAS DE SURPROMESSE ❗️
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Spinning SEO : une raison le pour maîtriser

Spinning SEO : une raison le pour maîtriser | Marketing de contenu & Réseaux Sociaux | Scoop.it
En SEO, il est souvent important de mettre en place des contenus récents, que ce soit pour des sites internes ou des sites externes, car cela va permettre la mise en place d’une structure interne ou…
Sans les Nuages's insight:
En plein débat sur ChatGPT, une façon intelligente de créer du Spinning SEO
Mais avant de s'y essayer n'hésitez pas à lire l'article de @F͏ranck Gautier
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Quels sont les webinars à voir pour accélérer sa croissance et améliorer ses résultats en 2023 ?

Quels sont les webinars à voir pour accélérer sa croissance et améliorer ses résultats en 2023 ? | Marketing de contenu & Réseaux Sociaux | Scoop.it
Voici cinq webinars en replay qui vous aideront à créer des stratégies digitales solides et performantes en 2023.
Sans les Nuages's insight:
Les webinaires, un mélange de blabla, de pub ... mais aussi une façon dynamique d'acquérir une "petite" culture  sur un sujet.
Les 5 proposés par Siecle digital sont-ils plus performants❓...
À découvrir entre deux bouchées de Bûche comme le dit l'article ☺️
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Rescooped by Sans les Nuages from Social Media and its influence
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Mastodon's Founder Has a Vision to Democratize Social Media

Mastodon's Founder Has a Vision to Democratize Social Media | Marketing de contenu & Réseaux Sociaux | Scoop.it

Mastodon, which proudly proclaims it is “not for sale” and has around 4.5 million user accounts, is pretty similar to Twitter, once users get past the complicated sign-up process. The main difference is that it’s not one cohesive platform, but actually a collection of different, independently-run and self-funded servers. Users on different servers can still communicate with each other, but anybody can set up their own server, and set their own rules for discussion. Mastodon is a crowdfunded nonprofit, which funds the full-time work of Rochko—its sole employee—and several popular servers.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/topic/social-media-and-its-influence/?&tag=Mastodon

 

https://www.scoop.it/topic/securite-pc-et-internet/?&tag=Mastodon

 

 


Via Gust MEES
Sans les Nuages's insight:
Tout le Monde en parle... dans le landernau des réseaux sociaux❗️Depuis que twitter fait des siennes, le génial Mastodon (4,5 millions d'abonnés) n'a pas encore atteint l'âge de raison (2016) mais sait faire parler de lui. Une alternative à twitter...🦉 oui❗️mais pas que❗️Il est réparti sur plusieurs serveurs indépendants que chacun peut créer autour d'une communauté. Et pourtant chaque membre peut être en relation avec tout autre membre de toute autre communauté. A l'heure où les réseaux d'engagement pointent leur nez, cette plateforme est providentielle... Le wordpress du RS❗️
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Le guide du maillage interne SEO

Le guide du maillage interne SEO | Marketing de contenu & Réseaux Sociaux | Scoop.it
Lorsque l'on s'intéresse aux techniques pour améliorer la positions de ses pages internet sur Google, on apprend que le netlinking est l'une des techniques d'optimisation SEO à maitriser. Et si l’on…
Sans les Nuages's insight:
A lire , relire, lire encore et vous aurez tout compris de la philosophie SEO
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What Twitter Users Need To Know About Mastodon Security

What Twitter Users Need To Know About Mastodon Security | Marketing de contenu & Réseaux Sociaux | Scoop.it

Twitter users are turning to the long-established federated community system known as Mastodon as the Musk era brings chaos to the 'bird site' social network. But how can you best secure a Mastodon account?

As even more employees leave Twitter following Elon Musk's 48 hours to quit ultimatum, and previously banned accounts return, the social network could be facing it's most perilous weeks since going into private ownership. For many Twitter users, the escape route to another network is coming via Mastodon. The Twitter infosec community is already establishing a healthy Mastodon presence, but many non-infosec users are asking how secure the federated community network is.

Is Mastodon a secure social network?

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/topic/social-media-and-its-influence/?&tag=Mastodon

 

https://www.scoop.it/topic/securite-pc-et-internet/?&tag=Mastodon

 


Via Gust MEES
Rescooped by Sans les Nuages from LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale
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70% des utilisateurs de Pinterest ont acheté un produit de luxe ces 12 derniers mois.

70% des utilisateurs de Pinterest ont acheté un produit de luxe ces 12 derniers mois. | Marketing de contenu & Réseaux Sociaux | Scoop.it
Le réseau social lancé en 2010 a dévoilé son rapport annuel dédié aux tendances de 2023. Des prédictions visant à aiguiller les marques sur leurs campagnes de communication pour toucher le public haut de gamme de la plateforme.

Via Jérôme MONANGE
Sans les Nuages's insight:

Peut-être un peu courte cette corrélation :)❗️

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Comment les spécialistes du marketing se démarquent dans une ère digitale toujours plus complexe et saturée ?

Comment les spécialistes du marketing se démarquent dans une ère digitale toujours plus complexe et saturée ? | Marketing de contenu & Réseaux Sociaux | Scoop.it
Dans une ère digitale toujours plus complexe et saturée, les spécialistes du marketing doivent se démarquer pour réussir.
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Le Disrupteur Entretien avec Gauthier Ronot

Description vide
Sans les Nuages's insight:
Un bon résumé des dérives


Extrait 

"le marketing de clone agissait également au niveau du copywritting donc le marketing de clones .../... ( c'est reproduire des stratégies d'une concurrence ... ) 
Franck Maes (Le disrupteur) 
𝗤𝘂𝗲 𝗽𝗲𝗻𝘀𝗲𝘀-𝘁𝘂 𝗱𝗲 𝗰𝗲 𝗺𝗼𝘂𝘃𝗲𝗺𝗲𝗻𝘁 𝗾𝘂𝗶 𝗻𝗲 𝗰𝗲𝘀𝘀𝗲 𝗱𝗲 𝘀𝗲 𝗰𝗼𝗽𝗶𝗲𝗿 𝘀𝗮𝗻𝘀 𝗶𝗻𝗻𝗼𝘃𝗲𝗿 ?

2'28" 
𝗚𝗮𝘂𝘁𝗵𝗶𝗲𝗿 𝗥𝗼𝗻𝗼𝘁
je pense que c'est le problème de toutes les expertises qu'on trouve en ligne hors ligne d'ailleurs c'est à dire qu'en fait à un moment donné je ne sais pas par quel pour quelle raison mais il y a une expertise qui est mise en avant les gens se disent voilà je gagne de l'argent en écrivant des textes c'est pas si compliqué il y a des structures type AIDA tout le monde connaît je l'applique j'écris ça pour n'importe qui pour une marque pour une info. .../... si je suis cette trame là normalement il y a pas de souci .../... c'est génial les mecs font plein plein d'argent parce qu'évidemment on parle des gens qui ont fait des millions et des millions avec ça donc on se dit bah c'est super je vais faire exactement la même chose que je vais prendre les structures de base que je trouve partout gratuitement sur internet et je suis capable d'écrire demain matin. Dimanche soir je suis étudiant lundi matin je suis copywritter pro et je bosse pour des infopreneurs pour des marques etc etc .../... En fait c'est le problème pas que du copywritting c'est le problème de tout aujourd'hui ...
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Les GAFAM en France: un lobbying aidé par un Etat faible ou séduit - ZDNet

Les GAFAM en France: un lobbying aidé par un Etat faible ou séduit - ZDNet | Marketing de contenu & Réseaux Sociaux | Scoop.it
«Dépenses de lobbying en augmentation rapide, débauchage de hauts fonctionnaires, contacts à l’Élysée, partenariats financiers avec des médias, des think tanks et des institutions de recherche...» L'Observatoire des multinationales a étudié les (grands) moyens du lobbying des GAFAM.
Via Jérôme MONANGE
Sans les Nuages's insight:
Les chiffres avancés ne m'ont pas affolé. Je ne garderai de cet article qu'une partie des conclusions. 

❝.../... 𝑬𝒕 𝒑𝒐𝒖𝒓 𝒍’𝑬𝒕𝒂𝒕: «𝑰𝒍 𝒆𝒔𝒕 𝒑𝒍𝒖𝒔 𝒒𝒖𝒆 𝒕𝒆𝒎𝒑𝒔 𝒑𝒐𝒖𝒓 𝒍𝒆𝒔 𝒑𝒐𝒖𝒗𝒐𝒊𝒓𝒔 𝒑𝒖𝒃𝒍𝒊𝒄𝒔 𝒅𝒆 𝒎𝒖𝒔𝒄𝒍𝒆𝒓 𝒍𝒆𝒖𝒓 𝒆𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆 𝒅𝒂𝒏𝒔 𝒍𝒆 𝒅𝒐𝒎𝒂𝒊𝒏𝒆 𝒏𝒖𝒎𝒆́𝒓𝒊𝒒𝒖𝒆, 𝒅𝒆 𝒔𝒐𝒖𝒕𝒆𝒏𝒊𝒓 𝒗𝒆́𝒓𝒊𝒕𝒂𝒃𝒍𝒆𝒎𝒆𝒏𝒕 𝒍𝒆𝒔 𝒂𝒍𝒕𝒆𝒓𝒏𝒂𝒕𝒊𝒗𝒆𝒔 𝒂𝒖𝒙 𝑮𝑨𝑭𝑨𝑴, .../...❞ 

En effet la connaissance des enjeux du numérique n'est pas toujours bien appréhendée par les Politiques... Et Il y a tellement de menaces qui pourraient devenir irréversibles si la pensée reste en retard par rapport à la technologie ❗️ 

 Favoriser les Alternatives Européennes non soumises au Cloud Act ... une évidence 🙂
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5 outils pour automatiser vos posts sur les réseaux sociaux - Redacteur Blog

5 outils pour automatiser vos posts sur les réseaux sociaux - Redacteur Blog | Marketing de contenu & Réseaux Sociaux | Scoop.it
Rédiger un contenu n'est que la première étape. Pour en tirer un véritable bénéfice, il est nécessaire de le promouvoir par différents moyens, et notamment en le partageant sur les réseaux sociaux. Une action qui peut s'avérer fastidieuses si vous l'effectuez "à la main".
Sans les Nuages's insight:
Le rédacteur.com est un bel exemple de marketing de contenu permettant un "nurturing" de qualité.
Ceci étant dit, ce court articles permet de faire rapidement le tour des logiciels de publication automatique sur les RS de vos écrits ...
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[TEST] Jasper AI : cette IA peut-elle remplacer un rédacteur SEO ?

[TEST] Jasper AI : cette IA peut-elle remplacer un rédacteur SEO ? | Marketing de contenu & Réseaux Sociaux | Scoop.it
L'outil d'intelligence Jasper AI peut-il vraiment remplacer un rédacteur SEO humain ? Réponse à travers notre test complet.
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Thierry Coulmain on LinkedIn: #reddit #sociallistening #bagnoles #automobile #reseauxsociaux #reddit… | 12 comments

Thierry Coulmain on LinkedIn: #reddit #sociallistening #bagnoles #automobile #reseauxsociaux #reddit… | 12 comments | Marketing de contenu & Réseaux Sociaux | Scoop.it
❗️Et si nous discutions #Reddit , #Sociallistening ... et #Bagnoles ❗️




C'est en lisant un récent "livre blanc" de Brandwatch sur l'utilisation du Social… | 12 comments on LinkedIn
Sans les Nuages's insight:
les Réseaux sociaux de communautés ont le vent en poupe et en particulier Reddit dont l'engouement frémit 
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Comment utiliser le copywriting pour rédiger (un excellent) email ?

Comment utiliser le copywriting pour rédiger (un excellent) email ? | Marketing de contenu & Réseaux Sociaux | Scoop.it
Vous souhaitez rédiger une séquence d’email marketing ? Comment persuader vos lecteurs de passer à l’action avec le copywriting ?
Sans les Nuages's insight:
Et si la vérité était ailleurs...
En tout cas 
- ne jamais sous estimer l'intelligence de son public
- et en B2B tout n'est pas  à prendre au pied de la lettre car il faut faciliter le cheminement du lecteur  sans l'infantiliser ou  multiplier les clics 
 
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Carrefour propose de faire ses courses de Noël via WhatsApp

Carrefour propose de faire ses courses de Noël via WhatsApp | Marketing de contenu & Réseaux Sociaux | Scoop.it
Carrefour lance une nouvelle expérience de courses de Noël sur WhatsApp. Le géant de la grande distribution lance une expérience innovante de « Social

Via Jérôme MONANGE
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Étude de cas : comment Ikea est devenu le roi du content marketing -

Étude de cas : comment Ikea est devenu le roi du content marketing - | Marketing de contenu & Réseaux Sociaux | Scoop.it
Forte d’un succès indéniable, Ikea est aujourd’hui l’enseigne d’ameublement la plus connue à travers le monde. Si sa notoriété est grande, la marque

Via Jérôme MONANGE
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