Marketing de contenidos, artículos seleccionados por Eva Sanagustin

As people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness.

Alargar la vida de los contenidos digitales es cada vez más necesario. Aquí tienes 5 ideas para conseguirlo.

When was the last time you updated your old content? Are you regularly checking to make sure your content is still performing well? When your blog becomes too big and clunky, it may be time to consider content pruning. Content pruning is a great way to declutter your blog, free up crawl budget, reduce keyword cannibalization, and improve the overall health of your website.

Want to Convert your Twitter Thread into 8 Social Media Post without Writing any new content? You are in luck today! I will show you step by step how its done.

Most writers will encounter four commonly used writing style guides: AP style, Chicago style, APA style and MLA style.

Detalle del último apartado del capítulo 3 de “Pilares del contenido” dedicado a la Guía de estilo.

Tired of churning out pages of new content? Here's how you can atomize your content and transform one post into multiple pieces of traffic-driving traffic.

You're not alone when it comes to needing help with content production. Here, we explore various types of freelancers for content creation.

Struggling to publish as much content as you’d like? No problem. Give yourself a break and start repurposing content for awesome engagement with these tips!

Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.

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When's the best time to publish blog posts? Here's what you need to know, including why it may not matter as much as you might think.

Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is a CX Maturity Model.

Here are 5 ways to develop your content strategy within your organization and bring content to the table sooner in your transformation journey.

We've summarized our years of experience and research to share what Voice of the Customer is, how it can help your business, and how to get started.

Designing empathically at scale is one of the most vexing problems of the design process. It’s time to get creative.

The recipe for creating a kickass content calendar includes both strategic and technological ingredients. Ready to get cooking?

Saving time, making connections with influencers, building authority — these are just some of the benefits of content curation. But you might also Everything you need to know about content curation, all in one place. Cutting edge tactics, time-saving tools, and lots of examples of what’s working in the trenches right now.

Si este fuese otro tipo de blog, empezaría el post explicándote qué es la curación de contenidos y por qué es beneficiosa. Pero no te aburriré con lo que ya sabes solo para tratar de

Which persona method works better for your marketing programs? – Content Marketing Institute