Marketing de contenidos, artículos seleccionados por Eva Sanagustin

¿Sabes cómo realizar un análisis de contenidos eficazmente para el correcto diseño de tu estrategia? No es una tarea fácil, requiere de muchos ¿Sabes cómo realizar un análisis de contenidos eficazmente para el correcto diseño de tu estrategia? Pautas básicas sobre el funcionamiento de hoyreka!

¿Recuerdas el primer artículo que publicaste en tu blog? Te recomiendo hacer una auditoría de contenidos de tu sitio web para evitar los problemas que causa el contenido antiguo. ¡Es fácil!

El análisis de la competencia es esencial en las diferentes estrategias de marketing digital y en la estrategia de Contenidos no podría ser diferente.

Una auditoría de contenidos es una herramienta del content strategist muy útil para conocer el estado del inventario de contenidos de una empresa en lo que respecta a cantidad pero sobre todo en cuanto a

Airtable is a web-based tool that makes it easy to build relational databases and spreadsheets. This is part one of two posts about using Airtable for content audits.

Social media audits are essential for ensuring you aren't missing opportunities to improve your presence and strategy. Make yours easy with this free template.

Follow these three steps to do a condensed content audit in only a few hours – Content Marketing Institute

Hoy te contamos todo lo necesario para que no se te escape nada a la hora de hacer una auditoría de redes sociales.

How to conduct a content audit with these five straight-forward steps that make the process less stressful and more effective – Content Marketing Institute

Do you know how your sales content performs? Here's why every company should conduct a sales content audit - and how you can do it in just 6 simple steps.

Content has to serve a purpose for the business, the audience, or both. An example of this is the sales cycle when potential buyers and customers travel through a variety of stages in which they are asking different questions and have different intentions. You need to customise content for each stage of the sales cycle …

Any content campaign can benefit from improvement. This template for a content campaign audit will help ensure you're on track to run smooth and successful.

How to do a content marketing audit in 8-steps (plus, best practices for fixing your content). Measure and improve your content with these simple tactics.

Conducting a content audit is on the list of best practices for
nearly every content marketer.

This is the final post in our Content Audits Made Easy series. Over the past few weeks, we’ve looked at why you should audit your content, how to prepare and how to run the perfect content audit. All this has drawn from our experience researching and building Trim – a tool we’ve developed to make …

This is the second of four posts in our content audits made easy series. In the first article, we looked at the 7 reasons why you should audit your content. Now that we’ve considered the benefits, it’s time to prepare for an effective content audit. Let’s dive straight in and look at the key stages …

Use this three-step content strategy starter kit to make good, strategic content decisions for your brand – Content Marketing Institute