Marketing Mix
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Meaningful Marketing Metrics

Meaningful Marketing Metrics | Marketing Mix |
By Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of Marketing: Theory, Evidence, Practice (second edition) Technology and globalisation mean that many organisations are losing their location-based monopoly power and are having to become more customer-oriented. Consequently demand for marketing skills is rising.  Today we see banks, universities, even charities and hospitals with large marketing departments. But technology also means that many basic marketing tasks will be automated. So the marketer of the future is going to need to have different skills. In particular they are going to be less of a ‘doer’ and more of a ‘thinker’. Analysis and evaluation
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Marketing Mix
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