How To Build Personalized Influencer Marketing Campaigns | Marketing Mix | Scoop.it
It’s no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity endorsements for mom sponsored blog posts to rep their products.

With this surge of consumer-centric marketing efforts, strategists must consider which platform is most effective for driving not only positive trending business results for their brands but personalized experiences for the consumer.

Via Brian Yanish - MarketingHits.com