8 Strategies to stand out when you're late to the content marketing game | Marketing Mix | Scoop.it

You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute in a never-ending war for attention.


If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. In essence, you are creating Content Shock for your competitors — dominating a content niche so that Google juice flows in your direction.


But what if you’re on the losing end of the stick? What if you’re in a situation where your competitors have already loaded the web with content that dominates the search results?


Personally, I am facing this problem all the time now when I consult with companies. If they’re late to the content marketing game, they may feel paralyzed because the competition has such as head start. So I need to find new ways for them to compete.


I’ve thought this through, and I’ve come up with eight strategies to stand out for an organization that is late to the content game....

Via Jeff Domansky