"Content Strategy is the New Information Architecture" dixit @RGA's @fabriciot | Marketing Mix | Scoop.it

“(…) now companies own a number of different websites, microsites, mobile apps, social profiles, blogs, channels, intranets and internal sites, slack groups (and the list continues to grow). Content flows through all these channels every single day, and someone needed to take the role of making sense out of it all. Of why, how and where things are published, and of how that all ladders up to a larger content strategy. (…)” https://uxdesign.cc/the-state-of-ux-in-2016-4a87799647d8#.hchdxjstx

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