Ray of Light, and The Top 11 Marketing Technology Articles Curated Tuesday, 10/29/13 | Marketing | Scoop.it

The IT floor was pristine, an oasis of order and organization which reflected Phil’s stoic, orderly view of life.


“Hey Philly.” Sam walked into Phil’s office at the precise time of the meeting, just the way Phil liked it. Many would mistake Phil’s preference towards orderliness with inflexibility, but that was far from the case. Phil appreciated rational discourse, and was amenable towards solutions that made sense for the company…something appreciated by the CEO.


“Look Sam. I understand what you’re trying to accomplish. It makes perfect sense to bring on board staff that can manage these technologies for you so that you can improve your operation. Frankly, it’s about time because I was thinking of the same thing, acquiring technologies that extended our CRM into your department.” That caught Sam by surprise: no idea that Phil was evaluating the acquisition of marketing automation to help convert the company towards a more data-driven environment. “But I don’t know a damn thing about Marketing, and you don’t know a damn thing about managing these technologies.”


Sam explained that it was not only marketing automation, but the continual need to optimize everything that Marketing was doing, from landing pages to SEO to the content being delivered. And the dashboard needed to be ten steps deeper in its analysis. There was an immediate need, but a long term need to keep Marketing ahead of the marketing technology curve. “That’s why it will all report into a Marketing Operations manager, someone who understands the technology, how to apply the technology, and how to communicate with other parts of the organization, especially your group, Phil.”


Exactly what I wanted to hear, Phil thought to himself.


Marketing technology…NOW!


Today’s curated articles summarized for your quick review:

-- >  B2B Lead Blog » B2B Marketing: What an 11% drop in conversion taught a live audience http://sco.lt/6NPxqL

-- >  Four essential steps to creating a B2B marketing dashboard - Econsultancy http://sco.lt/8s7LjV

-- >  Survey: 50% of Marketers to Increase Retargeting Spend - Digiday http://sco.lt/8HiIIj

-- >  Is Marketing Automation Worth the Hassle? New Data Raises Questions - HubSpot http://sco.lt/8P1jwv

-- >  Crowdfunding's Big-Bang Moment - HBR http://sco.lt/5KYtfd

-- >  Three Steps to Refreshing Your Blog - Profs http://sco.lt/6aKzJJ

-- >  Do Marketers Need Big Data? - ClickZ http://sco.lt/6zoUEb

-- >  Content marketing goes mainstream | B2B Content Marketing http://sco.lt/7q2gAT

-- >  It’s Time to Rethink Your Content Marketing – Free 214 Page eBook from Linkdex http://sco.lt/4zLNhJ

-- >  Infographic: Increase Email CTRs with Social Sharing - Marketing Technology Blog http://sco.lt/84jQ9J

-- >  What Small Businesses Look Like on LinkedIn [INFOGRAPHIC] - LinkedIn http://sco.lt/8WGVlZ


A Pre-launch Program for Marketing Automation Alert Readers…


Customized Curated B2B Content now available in beta for B2B companies, agencies and marketing tech vendors*. To learn more, go to Q8content.com.


*Et disponible en Français


See ALL Top Curated Marketing Technology Articles here.



-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this post or any of the scoops from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

Via CYDigital