Search Elite - 9th May 2017
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Search Elite - 9th May 2017

Search Elite, @thesearchelite   the conference that will change the way people do search marketing and make more money for their online business

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5 Ways Content Marketers Can Get More Value from LinkedIn

If you only view LinkedIn as the site where you keep your digital resume and virtual business card collection, you won’t see how it really can help grow your business, expand your content’s audience, and build valuable connections.

LinkedIn is the definitive professional publishing platform and one of the largest business publishers in the world, according to Todd Wheatland, Head of Content Strategy at King Content.

In his presentation at Content Marketing World 2014, Wheatland noted that LinkedIn is often cited as the No. 1 source for new business. He pointed to content marketing phenoms Jay Baer, Joe Pulizzi, and Lee Odden, all of whom have named LinkedIn as their top source for new business as they built their multi-million-dollar companies in the last five years. It’s not just for entrepreneurs either. Wheatland’s previous employer, Kelly Services Inc., also cites LinkedIn as the top generator for new business.
Jeff Domansky's curator insight, October 13, 2014 5:47 PM

Time for a fresh look at using LinkedIn for content marketing.