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How to Define your Audience for Content Marketing | Growing a Business | Scoop.it
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How to Create a Marketing Plan in an Uncertain Future

How to Create a Marketing Plan in an Uncertain Future | Growing a Business | Scoop.it
Read this blog for general considerations for planning your marketing for the rest of 2020 and into 2021.

Via Stefano Principato
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Patience Grasshopper - Mansfield Area Chamber of Commerce, TX

Patience Grasshopper - Mansfield Area Chamber of Commerce, TX | Growing a Business | Scoop.it
Accurate and timely information is the key to success in selling. One of the biggest mistakes poor salespeople make is that they give information before they get information. In other words they talk too much. We call this “briefcase dumping”. Briefcase dumping is done by a person who is so excited that they star
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Why Do Sales People Fail? - Mansfield Area Chamber of Commerce, TX

Why Do Sales People Fail? - Mansfield Area Chamber of Commerce, TX | Growing a Business | Scoop.it
Why Do Sales People Fail? They lack the right attitude. The right attitude consists of three things: 1) Empathy, so that you can understand customer needs. Not sympathy and there’s a difference. Sympathy means that you think the customer is always right and they’re not. 2) Belief in what you do and that you ca
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How to Create Content for Every Stage of the Buyer's Journey

How to Create Content for Every Stage of the Buyer's Journey | Growing a Business | Scoop.it
How to build content that takes your audience through each stage of the buyers journey and answers their key buying questions.

Via Jessica Kelly
Jessica Kelly's curator insight, October 18, 2017 2:53 PM
Glad I found this given it's nearly a month old. Great infographic and great detailed text!
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6 Marketing Tools To Grow Your Small Business

6 Marketing Tools To Grow Your Small Business | Growing a Business | Scoop.it
What drives your customer’s thought?

Emotion. Wants. Needs. History. Experience.

However, each of these drivers don’t occur at the same time. You should discern when a particular factor is making the decisions for your customers.

To avoid assumptions or guesswork, you need to use small business marketing software. And there are so many you can lay your hands
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The Best Damn List of Content Marketing Tools...EVER!

The Best Damn List of Content Marketing Tools...EVER! | Growing a Business | Scoop.it
Find the best content marketing tools to use for your website from this list to create highly targeted content that meet your online goals.
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25 of the Very Best Content Marketing Resources in 2016 … So Far

25 of the Very Best Content Marketing Resources in 2016 … So Far | Growing a Business | Scoop.it
I've scoured all the best content marketing resources in the last 6 months and figured, why not share with others so we can all be students of the greats?
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8 Reasons Why I Did Not Read Your Content

8 Reasons Why I Did Not Read Your Content | Growing a Business | Scoop.it
There can be multiple reasons why I did not read your content. Here are some you should consider and get right to find more readers!

You followed the advice – or the content marketing hype – and started producing content? And now you are frustrated because your content does not seem to attract as many readers as you expected?

Apart from expectations of traffic for a new content source often being far too high, there are multiple reasons why not as many people read your content as you would like. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb


Via Marc Kneepkens, Lori Williams
Marc Kneepkens's curator insight, July 16, 2017 9:53 AM

Wow, great article. Find the reasons why your content is not featured and shared.

Kirk Brown's curator insight, July 16, 2017 3:16 PM

There is no substitution for good content. If you need visitors, write honestly about your expertise and people will listen.