Social is Changing Everything - What You Need to Know | Market to real people |

Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.\


"Don't plan social media just do it!"



 Jay Deragon - Excerpts:


As more and more conversations begin to impact business models, market relations and the supply and demand equations change.
Most executives are totally disconnected from the dynamics created by all things social.   Yet the same executives expect their managers to come up with a plan to use this thing called social media.


If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new


What they know is not what they need to know.




The plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers


Guy Kawasaki says: "Don't plan social media just do it!"


Doc Searle wrote The Cluetrain Manifesto which Jay mentions.  Review it!


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Via janlgordon, Deb Nystrom, REVELN