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Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating Via Robin Good
Robin Martin's insight:
Great info as usual, Robin! Thank you! 
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Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't Via janlgordon
Jeff Domansky's comment,
January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment,
January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment,
January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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Liz Guthridge has great information, especially on communication, change and social media. I have several brief and current videos by Liz on our ChangeResults YouTube channel.
Here's some useful strategies from Liz on five effective ways to curate, useful in helping groups and organization make sense of the overloading amount of information available, especially during change:
1. Call out the important 2. Connect the dots Via The New Company, Deb Nystrom, REVELN
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Whether you attended the 2012 South by Southwest Interactive Conference or just followed attendees on Twitter, you know content, and content marketing in...
While stories vary widely across organizations—from product and brand stories to those based on customer and audience interests—the art and craft of storytelling must be honed regularly, especially in an era of consistently evolving technology. In that sense, nothing beats regular practice.
But not far behind is the act of consuming stories—that is, regularly reading, watching, and listening to the work of today’s best. For that, I’ve put together this list of exceptional storytelling resources content professionals should follow if you’re serious about finding and telling stories that have impact:
Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"
Read full article here: [http://bit.ly/GUSCgP] Via janlgordon
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Six easy steps to curation success Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies. Via Martin (Marty) Smith, John van den Brink
Martin (Marty) Smith's curator insight,
October 4, 2013 8:53 AM
Honored when Jeff asked me to be part of this group and am reading every other curators shares very carefully (lol).
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This helpful list of info-overload strategies includes the good and bad effects a single approach. It's from Fast Co. and a curation connoisseur. I've found Google apps use of priority mail VERY useful and just about 90-95% spot on in showing me what's important in my email onslaught. The examples give a flavor of what's at stake. ~ Deb
Excerpted, Fast Co:
The advice is from 1962 study and has been updated for today's daily battle with digital overload. The techniques are very much still valid.
1. Omission – ...you can’t consume everything, so just ignore some. ...a bit dangerous since some of the omitted information might be the most critical.
2. Error – Respond to information without giving due consideration. ...without thinking through all the consequences
3. Queuing – Putting information aside until there is time catch up later. An example is processing email early in the morning, before the business day begins, or reading important reports late at night.
4. Filtering – ...employs a priority scheme for processing some information while ignoring others. Automated tools are particularly well suited to help filter information.
See the full list here.
Deb's top curation streams: Change Leadership Watch & Change Management Resources. Via Beth Kanter
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This is a Mike Shatzkin article published in 2009 that I discovered through Robin Good. Via Robin Good, Guillaume Decugis
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This piece was written by Raf Stevens, author of "No Story No Fans"
I selected this because the author gives some very good tips on how to use storytelling that lets your audience know who you are and why they should trust you. People work with and buy from people they like. If you're not connecting with others through your content online, this article will help you.
Intro:
Many organizations are not even aware that their message has lost all connection with their audience
The strange thing with all this is that the solution to creating compelling content is so obvious: Use stories and storytelling
Do you think that you or your business is in touch with its own stories? And can they be told in a way that connects them with their audience in this hyper-connected world?
Chances are this might not be the case if you have trouble answering any of the following questions:
**What story really defines you?
**How does your story fit with the heart of your organization?
**How is your story emotionally engaging to your audience?
**Can your audiences retell your story?
**In what ways can they develop trust in your story and act upon it?
Here are a couple of good takeaways:
Remember the universal truth:
Nobody wants to be sold, but everyone wants to be helped. Create content that:
**answers your audience's questions
**provides them with answers and solutions or demonstrates how your offerings can help them in their everyday lives
Build trust
Honesty among people is important, but trust is critical for marketers to gain audience support. So make sure your story demonstrates why you arae worthy of your audience's trust.
Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"
Read full article here: [http://bit.ly/t2Wx1d] Via janlgordon
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Great list of Do's and Don'ts when curating content.
Google rewards high-quality content.