Market to real people
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Market to real people
Creating positive return on influence!
Curated by Robin Martin
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Rescooped by Robin Martin from Curation, Social Business and Beyond!

How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Market to real people |
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re

Via janlgordon
Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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10 bloggers you should follow today

10 bloggers you should follow today | Market to real people |
As a curator, one of my favorite things to do is uncovering pearls from bloggers whose names we rarely see splashed across the front page of major media outlets. In the last few months, I have foun...
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Rescooped by Robin Martin from Just Story It!

How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | Market to real people |
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.


Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!


Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.


My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.


It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true! 


Read the article for the author's process, great tips, and a free downloadable book. 


Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz
Victoria Morgia Jamolod-Umbo's comment, September 28, 2012 6:59 AM
A very inspiring story. Hopefully, this will serve as an educational inspiration to many people....
Dr. Karen Dietz's comment, September 28, 2012 9:56 AM
I hope so too Victoria. So glad you liked the article. Have a happy day!
Rescooped by Robin Martin from Storytelling, Social Media and beyond!

How to Give a Gift of Emotionally Engaging Content

This piece was written by Raf Stevens, author of "No Story No Fans"


I selected this because the author gives some very good tips on how to use storytelling that lets your audience know who you are and why they should trust you. People work with and buy from people they like. If you're not connecting with others through your content online, this article will help you.




Many organizations are not even aware that their message has lost all connection with their audience


The strange thing with all this is that the solution to creating compelling content is so obvious: Use stories and storytelling


Do you think that you or your business is in touch with its own stories? And can they be told in a way that connects them with their audience in this hyper-connected world?


Chances are this might not be the case if you have trouble answering any of the following questions:


**What story really defines you?


**How does your story fit with the heart of your organization?


**How is your story emotionally engaging to your audience?


**Can your audiences retell your story?


**In what ways can they develop trust in your story and act upon it?


Here are a couple of good takeaways:


Remember the universal truth:


Nobody wants to be sold, but everyone wants to be helped. Create content that:


**answers your audience's questions


**provides them with answers and solutions or demonstrates how your offerings can help them in their everyday lives


Build trust


Honesty among people is important, but trust is critical for marketers to gain audience support. So make sure your story demonstrates why you arae worthy of your audience's trust.


Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"


Read full article here: []

Via janlgordon
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Rescooped by Robin Martin from Public Relations & Social Marketing Insight!

Content Marketing For Business To Business (Infographic) | Business 2 Community

Content Marketing For Business To Business (Infographic) | Business 2 Community | Market to real people |

Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...

Via Jeff Domansky
Martin (Marty) Smith's comment, April 29, 2013 2:21 PM
Excellent infographic and good discussion by @B2Community.
Peter (PJ) Fulcher-Meredith's curator insight, May 15, 2013 6:53 PM

The whole issue of content marketing leaves me a bit breathless.  What is it?  Where does it fit? What am I already doing that fits into the definition of Content Marketing?  What do I need to do differently that I am not doing now?  Questions. Questions. Questions. This infographic is a good starting point - a foundation's curator insight, October 28, 2015 1:02 PM




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5 great articles you may have missed (February 25 - March 3, 2013)

5 great articles you may have missed (February 25 - March 3, 2013) | Market to real people |
Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for February 25 - March 3, 2013: Blogger Outreach Advice To Get You Started ...
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Rescooped by Robin Martin from The Social Media Learning Lab!

B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn

B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn | Market to real people |

If you aren't yet into social media in delivering your B2B services & products, here's what to consider, even if your product isn't as fun as Japanese watermelons.


"...Everyone is spending more time online both looking for information & communicating with others."  What are the implications for B2B Social Media engagement?


Excerpted from this post:

Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.   ...  "there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall."  It is more important for a B2B company to be blogging....not about your products or information t– but about issues that are facing your industry, unique ways in which your customers use your products to solve common issues, or even stories about your company’s history or culture – [create a] a “social” voice [for] conversations that are happening online. Creating a LinkedIn Group - to create a unique industry community so that you can lead the conversation, become perceived as the thought leader in your industry, and indirectly “market” your company to the 150 million professionals that spend time on LinkedIn. LinkedIn is now the 12th most visited website in the world.
Via Deb Nystrom, REVELN
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