e.Luxe

They are grappling with high debt loads, have limited purchasing power,
their impact on current luxury sales is not that significant, etc. We might
always argue about the numbers, but we cannot argue about one thing:
Millennials have thoroughly redefined the term luxury. This free-thinking,
individualistic generation have one thing in common - a disruptive mindset
that values experiences over tangible items. They are all about putting a
premium on experiences and finding opportunities to post a shareworthy
story. With their connected life, Internet of Things (IoT), the functional
and purposeful motivation of purchases, they increasingly transform the
concept of luxury. Unique experience is the top driver for deciding whether
or not, and how to make future purchases. Surprise effect, authenticity
functionality and radical transparency also stay at the forefront of their
list. Both generations will exercise oversized influence on society and
luxury brands should start preparing now to engage the luxury customers of
the future. 

LVMH is making its biggest e-commerce push yet with the launch of 24 Sevres, a multi-brand e-commerce platform inspired by its Parisian department store Le Bon Marche. Announced today after months of rumors, the website – launching June 6 – will cull fashion, beauty and luggage products from over 150 brands, 20 of which, like Louis Vuitton and Dior, are under the company’s helm.

LVMH Will Soon Have a Digital Lifestyle and E-Commerce Presence: LVMH is set to launch what it's calling a digital lifestyle and e-commerce platform. In an exclusive report by Business of Fashion, the luxur

Luxury today is open to more and more people, with digital having had a huge impact on this change. Piers Schmidt reports on how he believes the luxury industry has become democratised by digital.

le goût pour la qualité et l’attrait pour un prix abordable.

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UX : Comment le luxe et le e-commerce s’adaptent au mobile

Le groupe de luxe a réussi sa transition digitale, la prochaine étape sera-t-elle de développer sa distribution en ligne ? Un succès analysé par Aude Guyader MBA MCI.

Le groupe français, numéro un mondial du luxe, vient d’annoncer le 26 janvier 2017 des résultats records pour 2016. Le fleuron tricolore affiche un

Enter the age of the micro-influencer. Detached from all financial interest and bringing a lot of quality content and credibility to the brand, micro influencers gain consumer confidence.

Feedly: organize, read and share what matters to you.

Un quart des acheteurs de produits de luxe dépensent déjà plus de 1.000 euros par an sur les boutiques en ligne

La crise de Prada s'est poursuivie en 2016. Pour tenter de rebondir la marque de mode italienne tend à étendre son offre sur une plateforme e-commerce ►

Actualité distribution : Net-A-Porter continue de monter en gamme. Le site a conclu un accord avec Cartier concernant l'ouverture pour un mois d'un pop-up qui mettra en avant une sélection redessinée de la célèbre Panthère du bijoutier. (#819715)

dance battle pour Poison Girl eau de toilette

Hello BoF Professionals, your exclusive weekly briefing is ready. Last September, Thakoon Panichgul relaunched his namesake line Thakoon with a new direct-to-consumer, “see now, buy now” business model, promising designer-level product at affordable prices, sold exclusively via Thakoon.com and the brand’s New York retail store. Thakoon’s fashion week presentations, once targeting wholesale buyers, shifted to …

Actualité distribution : D’après nos informations, le groupe français envisage de lancer d’ici à quelques mois son propre site e-commerce de luxe multimarque, réunissant toutes ses griffes, mais aussi des marques créateur et de luxe accessible.  (#801182)

Pour dévoiler sa collection automne-hiver 2017-2018, Dolce & Gabbana a frappé fort en invitant les stars les plus influentes des réseaux sociaux sur son podium. Entre Cameron Dallas, Tinie Tampah ou les filles de Sylvester Stallone, la marque de luxe italienne s'est offerte une cure de jouvence.