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6 Ways to Inspire Customer Loyalty

6 Ways to Inspire Customer Loyalty | Business Growth Made Simpler | Scoop.it

Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not to a brand. Fixing this problem can be as simple as better understanding what customer behaviors are being rewarded and adjusting your rewards programs to recognize truly loyal behaviors.


Via the first club™
True Biz Pulse's insight:

The 1# thing you should be doing right now is actively listening to what your customers have to say. Yes, you can increase rewards, or have better promotions, but customers need more than that. Having familiarity with customers and letting them know you care, is the best reward you can provide.

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the first club™'s curator insight, July 10, 4:43 AM

Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase

#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom

the first club™'s curator insight, July 22, 2:19 PM

Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase

#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom

emre27yagmur27@gmail.com's comment, August 3, 11:50 AM
http://www.sumtion.com/2-yil-once-fatih-anal-eskort/
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Marketing Steps You're Skipping (But Shouldn't) – Online Businesses

Marketing Steps You're Skipping (But Shouldn't) – Online Businesses | Business Growth Made Simpler | Scoop.it
Do you invest in online marketing? And are you taking the proper marketing steps to ensure you're getting the most out of every dollar you spend?
True Biz Pulse's insight:

Knowing which marketing strategies to use can be difficult for any business owner. Usually, the only way to learn is to jump in feet first; however, having some insights into the multiple approaches you can take, may be the difference between sinking or swimming.

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19 Important Branding Lessons from the Top 5 Retailers in the US

19 Important Branding Lessons from the Top 5 Retailers in the US | Business Growth Made Simpler | Scoop.it
The top retail businesses know that their brand is invaluable. We've conducted some research into what it is that these mega-brands are doing right... and wrong. We've cultivated a list of 5 actionable lessons that apply to retail businesses of any size - not just mega retailers. And, now, we're here to share the results of our research with you.
True Biz Pulse's insight:

Do you need a lesson in branding? This article covers how the top five retailers effectively use branding to inspire consumer confidence in their businesses. It includes some great key points that every business owner should know.

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Rescooped by True Biz Pulse from Loyalty Marketing & Rewards
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6 Ways to Inspire Customer Loyalty

6 Ways to Inspire Customer Loyalty | Business Growth Made Simpler | Scoop.it

Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not to a brand. Fixing this problem can be as simple as better understanding what customer behaviors are being rewarded and adjusting your rewards programs to recognize truly loyal behaviors.


Via the first club™
True Biz Pulse's insight:

The 1# thing you should be doing right now is actively listening to what your customers have to say. Yes, you can increase rewards, or have better promotions, but customers need more than that. Having familiarity with customers and letting them know you care, is the best reward you can provide.

more...
the first club™'s curator insight, July 10, 4:43 AM

Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase

#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom

the first club™'s curator insight, July 22, 2:19 PM

Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase

#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom

emre27yagmur27@gmail.com's comment, August 3, 11:50 AM
http://www.sumtion.com/2-yil-once-fatih-anal-eskort/
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10 Best Business Books for Entrepreneurs and Small Business Owners

10 Best Business Books for Entrepreneurs and Small Business Owners | Business Growth Made Simpler | Scoop.it
Looking for the best business books? Here are 10 of the best business books all entrepreneurs and small business owners should have on their bookshelf.
True Biz Pulse's insight:

How do you become the best in business? Learn from those who have already obtained success! You need a mentor in life; however, not all of us are fortunate to find someone willing or qualified to guide us. This is where you must take the initiative. At no other time in history as the wealth of knowledge been so easily obtainable. If you really want to be successful at business, start by picking up a book!

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Co-Creation With Customers: 5 Ways to Drive Better Results | CustomerThink

Co-Creation With Customers: 5 Ways to Drive Better Results | CustomerThink | Business Growth Made Simpler | Scoop.it

Getting customer/client insights into our business.

True Biz Pulse's insight:

Co-creation is a solid step to ensuring you are delivering the best products and services your customers want. One simple way to encourage participation from customers not mentioned in this article is through a survey. This will allow you to get the desired feedback you need to ensure you are meeting their expectations. Remember though, a survey is only one piece of the puzzle to delivering the optimal customer experience. Make sure you also have a strong loyalty program complemented by an effective email campaign strategy. www.truebizpulse.com

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5 Ways to Use Content to Improve Customer Retention

5 Ways to Use Content to Improve Customer Retention | Business Growth Made Simpler | Scoop.it
Customer acquisition costs are skyrocketing. Brand loyalty is eroding. Here are 5 ways to retain customers through content.

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