No nos engañemos: abrir las puertas esperando la llegada de clientes ya no es suficiente. Y pasarán muchos años, no menos de una década, para que vuelva a ser suficiente.
A veces las empresas se empeñan únicamente en vender más cuando lo que han de hacer es esforzarse e invertir en fidelizar a sus clientes ya que con tanta competencia cada día nos volvemos más infieles (Comercialmente hablando of course!
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