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Are You Making These 7 Mistakes with Your About Page? | Copyblogger

Are You Making These 7 Mistakes with Your About Page? | Copyblogger | Local Search Marketing Ideas | Scoop.it

About Pages really aren't that complicated. So why are most of them so horrible? Quick ... read this, then go fix yours... A great idea, maybe I should do it! [note MG]

 

Does thinking about it make you stumble and sweat?

 

Have you put it off, because you’re worried it will suck?

 

You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page.

 

If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.

 

But just because they’re simple doesn’t mean people don’t screw them up.

 

There are certain mistakes that I see again and again, on sites that deserve better. These mistakes are easy to fix and they’re pushing away the people you want to bring closer: your wonderful website readers.

 

Read more: http://www.copyblogger.com/how-to-write-an-about-page/

 

Thank you fellow curator Martin Geysler for finding and sharing this post and writing the review above!


Via Martin Gysler, Dr. Karen Dietz
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Local Search Marketing Ideas
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Outsourcing- VA Training Videos-IM Product VA TrainingPortal

Outsourcing- VA Training Videos-IM Product VA TrainingPortal | Local Search Marketing Ideas | Scoop.it
This internet marketing review on Training Outsourcers and managing virtual assistant training and activity is important , both to maximizing your time investment and giving your virtual assistants the tools they need to work for you. This WordPress based product from Peter Garety allows you to update and set up your own training along wih over 30 pre done videos covering hosting,wordpress setup,and seo. At under ten dollars it is a superb value for virtual assistant training, and outsourcing management for internet marketers. See the product at http://vatrainingportals.com
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Guide to Local Link Building | Citation Labs

Garrett French's how-to guide for agencies or in-house link prospectors embarking on a local link building campaign.
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Pinterest's Demographics Mean It Could Become The Next Monster Social Advertising Platform

Pinterest's Demographics Mean It Could Become The Next Monster Social Advertising Platform | Local Search Marketing Ideas | Scoop.it
Pinterest has fashioned itself into an ideal audience platform for brands and retailers.

Via Kelly Lieberman
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16 Reasons to Get Reviews on a Diversity of Sites | LocalVisibilitySystem.com

16 Reasons to Get Reviews on a Diversity of Sites | LocalVisibilitySystem.com | Local Search Marketing Ideas | Scoop.it
Rob Metrass insight:

This is great advice when asking your client to give you a review. They may not use Yelp but would use another. Not everyome is on Homestars or Angie's list but may be on Google and G+

 

Great stuff Phil;

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Riding the Waves of Social Media - 38 Tips from the Pros #SMMW14 eBook

Riding the Social Media Waves is a conference eBook from Social Media Examiner and TopRank Marketing. It includes 38 tips from top social media experts and s...

Rob Metrass insight:

Thanks to Lee Odden the Marketing Maestro of Minneapolis

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18 Social Media SEO Resources to Improve Your Search Ranking |

18 Social Media SEO Resources to Improve Your Search Ranking | | Local Search Marketing Ideas | Scoop.it
Social Media SEO: Align your social media and SEO efforts through content quality, social sharing, optimized images and Google Authorship.
Rob Metrass insight:

Pretty good 1,2,3....

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How NOT to Structure Your URLs for Local Rankings | LocalVisibilitySystem.com

How NOT to Structure Your URLs for Local Rankings | LocalVisibilitySystem.com | Local Search Marketing Ideas | Scoop.it
Rob Metrass insight:

Something to avoid

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17 Sites That Allow Private or Anonymous Reviews of Local Businesses | LocalVisibilitySystem.com

17 Sites That Allow Private or Anonymous Reviews of Local Businesses | LocalVisibilitySystem.com | Local Search Marketing Ideas | Scoop.it
Rob Metrass insight:

Ideas from one of the best. Thanks Phil

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Google Wants Content: How To Adjust Your SEO Strategy - Business 2 Community

Google Wants Content: How To Adjust Your SEO Strategy - Business 2 Community | Local Search Marketing Ideas | Scoop.it
Rob Metrass insight:

SEO strategy is always an evolving exercise. Content that answers questions is Evergreen

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Local Search: The Essential Consumer-acquisition Strategy - Business 2 Community

Local Search: The Essential Consumer-acquisition Strategy - Business 2 Community | Local Search Marketing Ideas | Scoop.it
Local Search: The Essential Consumer-acquisition Strategy - New research shows that 97 percent or more of consumer... http://t.co/OZdUZfE5mr
Rob Metrass insight:

Interesting research

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New Google Places Help Docs & Troubleshooter Link

New Google Places Help Docs & Troubleshooter Link | Local Search Marketing Ideas | Scoop.it

Lots more transparency and these new docs have a nice fresh layout. Check out some of the new info we've discovered inside...


Via Linda Buquet :: Catalyst eMarketing
Celeste Bishop's curator insight, March 8, 2014 8:22 PM

Linda's on the bleeding edge of Google's Local Empire!

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Free educational guides from digitalrelevance

Free educational guides from digitalrelevance | Local Search Marketing Ideas | Scoop.it
Our guides cover technologies worth learning, things to avoid, and guidance about keeping too much of a good thing from turning bad for you.
Rob Metrass insight:

Excellent source on Digital PR and Content marketing..so actionable and helpful  #value  #digitalrelevance

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The Secret Power of the AdWords Search Terms Report

The Secret Power of the AdWords Search Terms Report | Local Search Marketing Ideas | Scoop.it
Smarter AdWords targeting is the key to improving quality score, boosting CTRs and lowering CPC. We show you how to achieve all three goals.
Rob Metrass insight:

Great advice for all to maximize your adwords spend

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Apple Maps Gets You More Customers

Apple Maps Gets You More Customers | Local Search Marketing Ideas | Scoop.it
Apple Maps exposes your business to more customers. Either on your desktop or mobile device make sure you are listed in Apple Maps Connect.
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Every Local SEO Diagnostic You’ll Ever Need to Know (Plus Some) | LocalVisibilitySystem.com

Every Local SEO Diagnostic You’ll Ever Need to Know (Plus Some) | LocalVisibilitySystem.com | Local Search Marketing Ideas | Scoop.it
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The Science of Storytelling [Infographic] - SocialTimes

The Science of Storytelling [Infographic] - SocialTimes | Local Search Marketing Ideas | Scoop.it
Brands use social for storytelling 88 percent of the time.
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Someone Outranking You With Your Own Content? Use The New Google Scraper Report

Someone Outranking You With Your Own Content? Use The New Google Scraper Report | Local Search Marketing Ideas | Scoop.it
One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content.
Rob Metrass insight:

Scrape,scrape...ooh it hurts

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Facebook Tweaks News Feed to Show Page Posts that Tag Other Pages

Facebook Tweaks News Feed to Show Page Posts that Tag Other Pages | Local Search Marketing Ideas | Scoop.it
Facebook today announced a change to the News Feed algorithm that will treat Pages even more like people.
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SEO analytics just got easier on Google+ with Pages Dashboards

SEO analytics just got easier on Google+ with Pages Dashboards | Local Search Marketing Ideas | Scoop.it
Google has just made staying on top of key performance metrics a little bit easier.
Rob Metrass insight:

Just a little sweetener

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Beyond Social: The Benefits To Google+ For Business

Beyond Social: The Benefits To Google+ For Business | Local Search Marketing Ideas | Scoop.it
Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients. Because we […]
Rob Metrass insight:

Great article by Alison Zeringue on importance and benefits of Google + #searchinfluence

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The Ultimate Guide To Local Schema

The Ultimate Guide To Local Schema | Local Search Marketing Ideas | Scoop.it
A step-by-step guide to implementing local schema on your website(s)
Rob Metrass insight:

Make sure you can be found and snippets created

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The Ultimate Guide to Lead Generation | Powered by Search

The Ultimate Guide to Lead Generation | Powered by Search | Local Search Marketing Ideas | Scoop.it
The ultimate guide for generating leads and growing your business. Find out why lead generation is crucial and how to craft an irresistible offer.
Rob Metrass insight:

Very helpful guide for busineses  and professional practices needing lead generation skills

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Official Search Engines SEO Guidelines Compilation

All the official SEO related guidelines and recommendations published by Google, Bing and Yandex compiled in one place. Take a look!
Rob Metrass insight:

Valuable compilation thanks to  @Aleyda  at WooRank in Brussels

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Best storytelling practices+ examples+ research (nonprofit/for profit)

Best storytelling practices+ examples+ research (nonprofit/for profit) | Local Search Marketing Ideas | Scoop.it
Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples

Via Dr. Karen Dietz
Moya Sayer-Jones's curator insight, January 16, 2014 9:26 PM

NFP's might not have a lot of $$ but they have a lot of stories! The trick is to use themto get not just to the heart of funders and supporters but also to their heads. 

La Tulipe's curator insight, January 18, 2014 10:16 AM

manipulation

 

Everett Bowes's curator insight, January 19, 2014 2:27 PM

great points in this slideshow.  click the links to view the associated videos.