Linkedin for Business Marketing
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Learn about Linkedin for business marketing, including how to create a personal profile and business page to get more leads and sales, build your brand. http://linkedin.pegcorwin.com
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How to Write a Case Study: The Ultimate Guide & Template

How to Write a Case Study: The Ultimate Guide & Template | Linkedin for Business Marketing | Scoop.it
Uncover what you need to create effective case studies for your business -- case study template included.
Peg Corwin's insight:

B2B marketers, find outline, examples and template for good case studies.

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Why I Publish on LinkedIn: The Power of Storytelling

Why I Publish on LinkedIn: The Power of Storytelling | Linkedin for Business Marketing | Scoop.it
In the second post of a three-part series, LinkedIn asks members to share why they publish on LinkedIn. Robbie Abed is the Director of Marketing at Y
Peg Corwin's insight:

A Linkedin publishing success story:  "After publishing on LinkedIn, I had senior executives reach out to me because of my writing. In some cases it was to set up a meeting, in others it was just a note to say that they enjoyed reading what I had to say."

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A Step-by-Step Guide to Generating Clients by Writing Case Studies

A Step-by-Step Guide to Generating Clients by Writing Case Studies | Linkedin for Business Marketing | Scoop.it
case studies are one of the best ways to not only attract the attention of prospects but to also gain their trust and get them to convert.
Peg Corwin's insight:

Since case studies build trust where there is uncertainty whether the product or service will work, why not publish case studies that showcase results in Linkedin Publisher/Pulse?  Quote "...case studies are one of the best ways to not only attract the attention of prospects but to also gain their trust and get them to convert."

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How LinkedIn Helped Me Make a Name For Myself

How LinkedIn Helped Me Make a Name For Myself | Linkedin for Business Marketing | Scoop.it
LinkedIn not only helped me get started, but it was also critical to helping me get my business off the ground, attracting new customers, and building my reputation as a creative namer.

Here’s how I made LinkedIn a part of my journey into a new industry:
Peg Corwin's insight:

Case study of ad exec's use of Linkedin to build her brand.


Quote: 

"LinkedIn not only helped me get started, but it was also critical to helping me get my business off the ground, attracting new customers, and building my reputation as a creative namer.

Here’s how I made LinkedIn a part of my journey into a new industry"

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