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Rescooped by Felice Linder from Social Media Content Curation!

How to Consistently Out-Curate Your Competitors | Outspoken Media

How to Consistently Out-Curate Your Competitors | Outspoken Media | LinderField Social Media Marketing |

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.


The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.


An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.


So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.


If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.


Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like
15) Scour the Web with and
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.


Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.


Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."



Read full, long and interesting article here:

Via Giuseppe Mauriello
Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
Rescooped by Felice Linder from SEO and Social Media Marketing!

3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | LinderField Social Media Marketing |

The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.


The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.


1. Search is Changing

2. Content is the New SEO

3. Social is the Turbo Charger for Content


Read More At:

Via Antonino Militello
No comment yet.
Rescooped by Felice Linder from SEO and Social Media Marketing!

How Social Media Can Affect Your B2B Lead Generation [INFOGRAPHIC] | Business 2 Community

How Social Media Can Affect Your B2B Lead Generation [INFOGRAPHIC] | Business 2 Community | LinderField Social Media Marketing |

Many people think that b2b lead generation is leagues away in terms of helpfulness with regards to social media.


With this infographic that has given to use by Online MBA, there has been a recorded 66% percent of online users that are connected to at least one social media platform on the World Wide Web.


The use of these websites have steadily increased over the past 10 years in either personal or business reasons.

But the question is, who are the 66%?

Via Antonino Militello
YDeveloper's comment, September 7, 2012 9:21 AM
So it's time to being in social media.
Rescooped by Felice Linder from Social Media Content Curation!

10 Key Reasons That Make Content Curation Important for Education And Learning

10 Key Reasons That Make Content Curation Important for Education And Learning | LinderField Social Media Marketing |

Excerpted from long but very interesting article by Master Curator Robin Good:


"Content curation will play a major role both in the way we teach and in the way we educate ourselves on any topic. 

This article, builds up over my recent presentation on Content Curation for Education that I delivered at Emerge2012 virtual conference.

In that presentation I claimed that the adoption of "curation approaches" will directly affect the way competences are taught and the value that can be generated for "others" through a personal learning path.


In this article I outline ten key factors, already at work, which, among others, will very likely pave the way for a much greater and rapid adoption of curation practices in the educational / academic world.


These factors are:


1) An Overwhelming Abundance of Information Which Begs To Be Organized:

New digital literacy skills are of such great importance. They provide the mental tools for individuals to be able to evaluate, assess, filter and organize information in more effective ways than they have done until today.


2) A Growing Number of "Open" and Freely Accessible Teaching/Learning Content Hubs:

Learners will soon need some guidance in selecting the most appropriate course, instructor, approach and institution to achieve their goals most effectively.


3) From a Static, Unchanging World of Information To a Constantly Changing One:

a) Some of us dedicate their efforts to find, identify, monitor and update which are the most relevant "information sources", hubs or curators in every possible area of interest.

b) We equip our youth and ourselves with appropriate mental tools to be able to carry out such tasks.


4) Real-World Information Is Not Held Inside Silos Like Academic Institutions Pretend:

Curation fits in as a more appropriate approach to learning and to prepare for real-world work challenges, by allowing learners to construct meaning by having to research and to understand and to create new relationships between different information-elements.


5) Fast-Food Information Consumption In Rapid Decline - Curation Is the New Search:

Google has lost its "mojo". Search results have become increasingly unsatisfactory as they are often polluted by irrelevant, commercially-driven results or by large brands which Google likes to favor over small, independent and - hard to verify - information sources.

Researchers, educators and guides prefer to refer to trusted "curators" of specific information areas rather than to rely on Google-style secret and commercially-driven algorithms.


6) The Job Market is Rapidly Changing:

Outside of traditional "professionals" as doctors and engineers, companies recruiting new people are looking more for "skills and experience" than for degrees and certificates.

Today, the job marketplace requires people who can "think". People who can come up with creative solutions to unexpected problems...

Content curation offers a practical and immediately usable approach to help new learners train themselves in developing such very skills.


7) Alternative Certification Systems Are Emerging: Open Badges:

Here a few simple ideas.

Move from teaching and certifying to:

a) curating talent - breed new talent by providing motivated learners with the ideal conditions to study, research and develop new ideas.


b) curating educational resources for a specific area of interest / language / region / by creating and maintaining highly qualified "learning paths", and providing assistance, specialized training and resources, to those in specific need of it.


c) curating human guides, training future curators - by cultivating and supporting the development of skilled information-guides and coaches that possess the skills of a curator and those of a great story-teller.


8) Teachers and Professors Can Now Curate Their Own Textbooks:

Academic and independent teaching curators will design new textbook and teaching curriculums / learning paths. They will do so by selecting and pulling together the best and most relevant material in a variety of formats and configurations to satisfy the needs of many different "audiences".

These individuals will create also great collections of exercises, case studies, real-world examples, people's profiles and toolkits to further facilitate the exploration and learning of such topics.


9) Educational Marketplace Open to Thousands of Competitors:

There are now tens of learning marketplaces and platforms that allow anyone to offer and sell courses online. From WiziQ to Udemy the number of alternative services making it possible for anyone to deliver a "professional" course is rapidly increasing.

Today, anyone can become both a "resource", a supplier of content as well as a curator / editor / publisher of new curated content resources such as book collections, expert guides, curated and annotated lists of resources, examples, or templates galleries.


10) Growing Demand for Trusted Guidance Over Learning Content and Curricula:

Traditional academic institutions may indeed become trusted curators and guides to the greater universe of information out there, while specializing their efforts for a set of specific areas, needs and communities of interests.

With such abundance and variety (in quality) of educational materials, learners will soon express a growing demand for trusted guides to help them in selecting quality learning guides, sources, hubs and more than anything, curated learning paths and toolkits to explore and learn deeper about a specific topic.

This is where the opportunity for both sides lies."



Each factor is analyzed with more information, examples and external links. Read full, long and interesting article here:

Via Giuseppe Mauriello
Prasanth (WN)'s comment, August 9, 2012 9:28 AM
Nate McGee's comment, August 9, 2012 10:08 AM
Thank you!
Prasanth (WN)'s comment, August 10, 2012 10:10 AM
Rescooped by Felice Linder from SEO and Social Media Marketing!

Optimize Pinterest for SEO, Traffic and Online Reputation

Optimize Pinterest for SEO, Traffic and Online Reputation | LinderField Social Media Marketing |

"Pinterest has more than 19,744,958 users.


It is the 3rd most popular social networking site after Twitter and Facebook.


Reports say that people are more 10% more likely to buy from a site they found on Pinterest, and spend about 10% more.


Google ranks Pinterest users, and they do it in much of the same way that they do websites – focusing on keywords, quality, and value".


Read More:

Via Antonino Militello
No comment yet.
Rescooped by Felice Linder from Social Media Content Curation!

Browse, Search, Filter, Manage Your Lists On Twitter And Get Detailed Analytics With Twitonomy

Browse, Search, Filter, Manage Your Lists On Twitter And Get Detailed Analytics With Twitonomy | LinderField Social Media Marketing |

From official website, here are some features:

- Get detailed and visual analytics on anyone's tweets, retweets, replies, mentions, hashtags...;
- Browse, search, filter and get insights on the people you follow and those who follow you;
- Monitor your interactions with fellow users of Twitter: mentions, retweets, favorites...;
- Backup/export any user's tweets to an Excel spreadsheet in just one click;
- Monitor tweets from your favorite users, lists and keyword searches;
- Find out easily those you follow but don't follow you back;
- Easily add & remove people you follow to your lists;
- Get the list of the followers you don't follow back;
- Add and remove people in batch to your lists;
- Browse, search, filter and sort your lists;
- Track clicks on the links in your tweets;
And much more..."


Try out it here:


Via Giuseppe Mauriello
No comment yet.
Rescooped by Felice Linder from Online Video Publishing!

How To Shoot a Whiteboard Video

How To Shoot a Whiteboard Video | LinderField Social Media Marketing |

Robin Good: If you want to learn how to shoot a video of someone explaining something in front of a whiteboard, here is a good guide.


Put together by Nick Sayers, it explains and documents all you need to know about shooting, lighting, and editing whiteboard presentations.

If you have never seen a whiteboard video presentation here a few examples:


Recommended. 8/10


Full guide:




Via Robin Good
No comment yet.
Rescooped by Felice Linder from Social Media Content Curation!

Google Search Starts To Reward Curators, Collections and Quality Lists

Robin Good: In the overall effort to improve the quality of its search engine result pages Google is continuining to make significant improvements to its search engine.

Starting from now all users worldwide can see Knowledge Graph results showing up on top of search results as a visuable and browsable list of alternative options to explore.


Not only.


Google is now officially going after the gathering and curation of the best list, collections and guides on just about any topic.


From the official Google Blog. Read it carefully:

"Finally, the best answer to your question is not always a single entity, but a list or group of connected things.

It’s quite challenging to pull these lists automatically from the web. But we’re now beginning to do just that.


So when you search for [california lighthouses], [hurricanes in 2008] or [famous female astronomers], we’ll show you a list of these things across the top of the page. And by combining our Knowledge Graph with the collective wisdom of the web, we can even provide more subjective lists like [best action movies of the 2000s] or [things to do in paris]."



Very interesting. 8/10


Read more about it:


Watch video:

Via Robin Good, Giuseppe Mauriello
Prasanth (WN)'s comment, August 10, 2012 10:23 AM
Archeology Rome's comment, August 10, 2012 10:24 AM
Interesting, thanks.
Rescooped by Felice Linder from SEO and Social Media Marketing!

The impact and importance of Social Sharing in SEO

The impact and importance of Social Sharing in SEO | LinderField Social Media Marketing |

The past two years have seen some major changes in the world of search and search engine optimisation.


2011 saw search giant Google usher in a host of new features and products that made one thing clear - the future of search was social.


After launching its own social network Google +, it became apparent that Google was favouring social links and other social signals into their now personalised search plus your world results pages.


Results that stemmed from social networks such as Facebook and Twitter also now seem to rank more prominently than they did in the past - forcing SEOs to reconsider the importance and the value of social links in search today.


While social media is certainly not the only factor to keep in mind when it comes to SEO - it is becoming clear that search engines and people are placing an increasing amount of value on it and it would be wise for your company to take notice and do the same.


Full Article:

Via Antonino Militello
Geek_ken's comment, August 13, 2012 10:20 AM
With SEO getting more and more socially driven, it's high time for all websites owners to make their websites, social media enabled with social login, social sharing and social analytics. Various plugins like Janrain, are providing such functionalities and making it easier for website owners