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#Consulting #Marketing #Business https://t.co/iNJtEqkWEt

#Consulting #Marketing #Business https://t.co/iNJtEqkWEt נJame Knowln (@Productivityapp) November 9, 2018 from Twitter https://twitter.com/Productivityapp November 09, 2018 at 05:48PM via
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Everything You Need to Know About the Principles and Types of Design

Furniture. Clothing. Software. Posters. Maps. Experience. Buildings. Websites. These are all things that can be designed. Heck, design has so many different meanings and application you wonder if the term can be defined at all. Answer: It can. Design has a variety of definitions, but in its simplest form, it can be defined as both a verb and a noun: It can refer to the act of creating a composition or or to the composition itself. Design is about creating feasible, functional solutions to a variety of problems, and always happens with a particular goal in mind. נAmanda Chong, HubSpot designer As ambiguous as it seems, design can be defined Šparticularly when it comes to how it applies to marketing. Thatҳ why we compiled this guide נto help you better understand design and itҳ principles and types. Bookmark this guide for future reference, and use the chapter links to jump ahead to any section that interests you. Design has many different connotations depending on its application. Itҳ is an incredibly fluid industry. In short, design can be whatever you want it to be נas long as you donҴ forget some of its predefined tenets. These are known as the principles of design. There are many additional terms related to these principles: movement rhythm, symmetry, and white space. These design concepts fall under and/or are based on the above tenets and therefore arenҴ considered standalone principles. Letҳ break down each principle of design and their associated design concepts. Balance Balance is how objects in a composition are arranged and what visual weight they carry. Balance can be achieved using the following methods. Symmetry (Formal balance): When objects are arranged evenly around a vertical or horizontal axis. Objects are arranged around a central point (or a radius) is known as radial symmetry. Asymmetry (Informal balance): When objects are arranged unevenly around a vertical or horizontal axis. Typically, thereҳ one dominant side or element in an asymmetrical composition. Source Contrast Contrast refers to how elements in a composition differ. This principle is often paired with the principle of similarity, which is how composition elements resemble each other. Contrast can be established using design elements like space, form, size, color, and texture. White space is also an important element of contrast. Often called negative space , which space refers to the empty parts of a composition. White space can help organize the elements in a composition and emphasize the most important ones. It also creates an aura of luxury and minimalism. Source Dominance Dominance refers to the varying degrees of emphasis within a composition. Emphasis is typically achieved using elements like size, font choice , and certain color combinations (that may create contrast). There are three main stages of dominance in design. Dominant נThe object of primary emphasis. Itҳ given the most visual weight and is typically found in the foreground of a composition. Sub-dominant נThe object(s) of secondary emphasis typically found in the middle ground. Subordinate נThe object(s) of tertiary emphasis typically found in the background. Fun fact: The visual center is where we naturally focus on a piece of visual design. Itҳ slightly above and to the right of the actual center of a composition and is often referred to as ӭuseum heightԮ Source Movement Movement is the visual path a viewer follows when viewing a composition. With proper movement, a composition can create a narrative and provide a high-quality user experience (UX). Movement can be established using design elements like lines, shapes, and colors. Source Proportion or Scale Proportion refers to the visual weight and size of a compositionҳ elements and how they relate to each other. This principle is also known as scale. The relative size of one object to another can help create a focal point or movement along the composition. Also, varying sizes of objects can help communicate the importance and dominance of one element over another. Source Unity Visual unity has been said to be the main goal of design, although that opinion differs among designers and certain design communities. Unity, or harmony, refers to the relationship between the individual parts and the whole of a composition. When a compositionҳ elements are in agreement, there exists unity; when the elements arenҴ in agreement, a composition is said to have variety. The following design principles are associated with unity. Alignment נWhen objects are lined up on a certain axis or cadence Continuation נWhen a line or pattern extends Perspective נWhen thereҳ a distance between elements Proximity נWhen objects are placed close together Repetition נWhen objects are copied multiple times Rhythm נWhen objects recur with a slight change or interruption Source While the principles of design are considered universal, they look a little different as applied to different design communities and practices. Below, weҶe reviewed the top seven types of design in marketing. Types of Design in Marketing Graphic Design Branding and Logo Design UI and UX Design Web (Front-End) Design Multimedia Design Environmental Design Letҳ break down each type of design and how they apply to the marketing industry. Graphic Design Graphic design is probably what you picture when you think of design in the marketing field: social media images, email marketing headers, infographics, postcards, and much more. Source Since visual content is a highly valuable and engaging marketing medium , companies rely on graphic designers to create assets that represent their brand and communicate with their audience. Need templates to help you create content for any online channel? Download our free library of over 195 visual marketing design templates . Branding and Logo Design Branding and logo design is a subset of graphic design. It includes the visual elements of a brand and brand identity, such as logos, typography, color palettes , style guides, and more. Source Branding and logo designers create assets that represent a brand, illustrate the brandҳ mission, vision, and values, and promote brand awareness for the company. Learn the fundamental concepts of graphic design and how to use them to create high-quality graphics by taking the HubSpot Academy Graphic Design Essentials course. UI and UX Design User interface (UI) and user experience (UX) design focus on improving how website, app, and software users interact with and experience a product. Source While some roles combine UI and UX design, the two practices are quite different. UI designers are responsible for creating a visually-pleasing, on-brand experience for users through web page design, app design, and theme design on sites like WordPress and Shopify. UX designers, on the other hand, are responsible for making sure a product actually solves a problem through usability testing, user flows, and digital prototypes. Web (Front-End) Design Web design applies to the front-end (public-facing) side of a website. Front-end designers are like UI designers equipped with coding knowledge נthey design static UI mockups for a website and then translate them into HTML, CSS, and JavaScript code. (But donҴ confuse this practice with front-end web development .) Web designers create assets that produce an attractive and fully-functional website, such as splash pages , navigational elements, sitemaps and pages, scrolling and clicking features, and content management systems. Multimedia Design Multimedia (or motion graphic) design is designing graphics for a variety of media, particularly video and animation. Because of its time and cost requirements, this type of design has historically been reserved for those in TV and film. But with advancements in technology and a recent rise in video content marketing , motion graphic design has become more accessible than ever. Multimedia designers are responsible for creating moveable assets that communicate and delight with an audience, like moveable logos, GIFs, animated videos, tutorial videos, and animated websites. Environmental Design Environmental design, also known as environmental graphic design, is intended to improve a personҳ experience by furthering the purpose of an environment, whether thatҳ to be memorable, exciting, informative, motivational, or easily navigable. The practice merges interior design, architecture, graphic design, landscape design, and industrial design. Source Environmental designers create assets that connect people to their environment, such as, murals, office design and branding, store interiors, event space design, and signage and interactive advertising. Marketing Design Tips WeҶe covered the basics of the most common types of design in marketing: graphic, branding, UI and UX, and web, multimedia, and environmental. Now, we're going to dive into some tips for the top four. Note: Keep an eye out for the principles of design we discussed above ŠtheyҬl make an appearance in this section, too. Graphic Design Tips 1. Start with the purpose What type of content are you designing Ša social media ad, email template header, or ebook? These are three different pieces of content with three wildly different purposes and goals. Before you create your piece of graphic design, jot down the purpose of the content. This can help keep your design goals aligned with your content goals as you create your piece of art. 2. Apply your style guide When deciding on what design elements to include, consider your companyҳ branding style guide. (WeҬl get into how and why to create a style guide next .) This guide will immediately show you what colors, fonts, and other design elements to use when designing your content. From there, you can make small tweaks depending on what type of content youҲe creating. 3. Create order with lines and alignment Lines and alignment in your graphic design can create movement and order. Align the text in your graphic to guide your viewer as they read, or incorporate horizontal lines to section off your text and imagery. Similar to how you format long blog posts in small paragraphs, lines and alignment make pieces of graphic design easier to digest. Source 4. Pepper in some icons and illustrations Colors, text, and images make for gorgeous graphics, but donҴ limit your elements to those three. Icons and illustrations can also spice up an otherwise text or image-heavy piece of content. Icons might also be able to illustrate concepts that photos canҴ, and they serve as creative bullet points for long lists. Spruce up your graphic design today with our 135 free icons to use in your marketing graphics . Branding and Logo Design Tips 1. Design the aesthetic of your personality How do you visually present the personality of your brand and company? If your brand was a person, what would he or she be like? Your branding design should reflect the answers to these questions. Before starting your design, make a list of adjectives that describe your brand, company, and culture. This will help you choose color combinations , images, fonts , and other design elements and bring out the key points of your personality. Also, using your brand adjectives as guidance, build a collection of images, graphics, color samples, and similar logos that represent the ӭoodԠof your brand נa.k.a. a mood board . 2. Get a little funky Your logo and brand assets donҴ have to be a straightforward representation of what your company does. Heck, HubSpotҳ logo has really nothing to do with marketing, sales, or service software. Yet, it represents our company perfectly while being memorable and distinctive. As you design your brandҳ visual identity, donҴ be afraid to get a little funky and incorporate some unique design aspects. Doing so may help your brand stand out from the rest. 3. Keep it simple Your branding should communicate your aesthetic in a less than a second . Impressions are made in the blink of an eye, and your logo and brand identity is no exception. Consumers will decide if they like, dislike, are impressed by, or want nothing to do with your brand in a split second, so keep your design simple and to the point. 4. Prioritize consistency This is perhaps the most important tip when it comes to branding and logo design: Be consistent. You can spend hundreds of hours and thousands of dollars developing a gorgeous visual identity for your brand נbut if itҳ not reflected on every piece of print and digital content, all your resources have gone to waste. Consistency applies on a couple different axes נhorizontally along your content elements, i.e. in your fonts, spacing, and color combinations, and vertically across your content outlets, i.e. between your social media, email, website, and print materials. Create a style guide to encourage everyone to adhere to your new branding. Hereҳ HubSpotҳ Style Guide as an example. Learn the key elements you need to create a strong brand by downloading The Essential Guide to Branding Your Company here. UI and UX Design Tips Note: UI and UX design are considered two different types of design, but because theyҲe so similar, weҶe collected a few tips that can apply to both practices. 1. Adapt a userҳ perspective Whether youҲe designing the interface or the experience of an app, website, or online tool, always adapt the perspective of a user. Why would someone use your site? What would they hope to achieve? What might their challenges be? Itҳ important to research your user base and better understand how theyҤ approach or your site or application. Consider doing first-hand user research through a focus group or by talking to current customers. Source 2. Anticipate mistakes Regardless of much you talk to users, there will always be a handful (or more) of people whoҬl stumble through your website or application. Anticipate these mistakes by incorporating fool-proof mechanisms, such as not letting someone submit a web form if theyҶe skipped a box or having a user confirm theyҤ like to exit in case they accidentally clicked off the screen. These mechanisms can help prevent mistakes before they happen and let your users know youҶe got their backs. 3. DonҴ neglect standards and trends Designers love paving a new path and Ӳeinventing the wheelԠwith their designs. While this can create something unique and memorable for the user, it may also confuse them if youҶe gone too far. Consider sticking with known design patterns , standards, and trends, such as a navigation bar the top right corner or contact information along the bottom of the page. This can help your users already subconsciously know how to navigate your site without explanation. 4. Be mobile-friendly friendly Responsive design is a non-negotiable for websites and applications, but is your design mobile-friendly friendly? Consider the spacing of your buttons, the size of the text, and any other navigational or organizational elements that might be inconvenient in a responsive design. Also, look at how your site may change when viewed on a desktop, tablet, and various types of smartphones. Web (Front-End) Design Tips 1. Consider the fold On a website, the fold is considered the bottom of the screen נwhere your page would ӦoldԠif it were a physical item, like a newspaper. The most important information on a websites should always be placed ӡbove the foldԠ(like in newspapers) so a visitor doesnҴ have to scroll down to see it. 2. Leverage white space to draw focus In the case of web design, less is often more. With lots of information to share with visitors, it can be tempting to clutter it all above the fold so folks see it right away. But less cluttered websites are easier to read, navigate, and digest. Keep your visitors on your website by putting plenty of white space around your content; itҬl be easier for them to focus on reading and understanding your content. 3. Use color to guide action Color psychology plays a big role in marketing. Without us even knowing it, certain colors can encourage us to do certain things, such as click a button or continue on to the next page of a web form. Use colors to guide the same types of action on your website. Make all of your CTAs a bold color to help them stand out. Source 4. Avoid generic stock images There are lots of ways to use images in your marketing , but the one method to avoid is using generic stock images. Generic, cheesy stock images make a brand seem lazy and disengaged with their buyer persona. The images on your website should be a representation of your audience, and if you canҴ capture your actual audience, you should work hard to find stock images that do . Tip: One great way to collect audience images is by running a user-generated content (UGC) campaign . Download our free guide to growth-driven web design for even more web design tips. Time to Design Design comes in all shapes and sizes Šliterally. From websites to print graphics to office space design, it plays a major role in marketing our businesses and brands. Even if you donҴ consider yourself a designer, we encourage you to become more familiar with the elements and types of design. You never know when you may have to consult on a project or whip up a design of your own.
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Kamyar Shah: How To Decide If An Open Floor Plan Is Right For Your Business https://t.co/SHyhorcxKB via @Productivityap #management #Consulting https://t.co/fyeWrpy0kH

Kamyar Shah: How To Decide If An Open Floor Plan Is Right For Your Business https://t.co/SHyhorcxKB via @Productivityap #management #Consulting pic.twitter.com/fyeWrpy0kH נJame Knowln (@Productivityapp) February 5, 2019 from Twitter https://twitter.com/Productivityapp February 05, 2019 at 11:05PM via
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Amazon pilots traffic management system for drones

Drones Deets Amazon pilots traffic management system for drones ӓafe spacesԠare a big topic these days, and Amazon wants to create them for drones. #drone #drones #quadcopter #quadcopters #adventure #flying #droneoftheday #outdoors #exciting #flying Read the full article at: www.chainstoreage.com The post Amazon pilots traffic management system for drones appeared first on Drones Deets . more info...
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Tech Trends Improving Business and Operations https://t.co/EkA3hw7uq1 via @Productivityap #management #Consulting https://t.co/TslSQDmhYS

Tech Trends Improving Business and Operations https://t.co/EkA3hw7uq1 via @Productivityap #management #Consulting pic.twitter.com/TslSQDmhYS נJame Knowln (@Productivityapp) January 23, 2019 from Twitter https://twitter.com/Productivityapp January 23, 2019 at 11:09PM via
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#Business #Florida #Tampa https://t.co/M348OwukGB

#Business #Florida #Tampa https://t.co/M348OwukGB נJame Knowln (@Productivityapp) January 3, 2019 from Twitter https://twitter.com/Productivityapp January 03, 2019 at 11:08AM via
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Growing Younger: 60 Year Olds Venture into Food Startups in Kerala https://t.co/Ro74EQqNXY

Growing Younger: 60 Year Olds Venture into Food Startups in Kerala https://t.co/Ro74EQqNXY נJame Knowln (@Productivityapp) December 20, 2018 from Twitter https://twitter.com/Productivityapp December 20, 2018 at 10:46PM via
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#Florida #Marketing #Tampa https://t.co/JSQl2OtAFh

#Florida #Marketing #Tampa https://t.co/JSQl2OtAFh נJame Knowln (@Productivityapp) December 14, 2018 from Twitter https://twitter.com/Productivityapp December 14, 2018 at 05:08AM via
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#Consulting #Management #Marketing https://t.co/unKv1ciNu5

#Consulting #Management #Marketing https://t.co/unKv1ciNu5 נJame Knowln (@Productivityapp) November 13, 2018 from Twitter https://twitter.com/Productivityapp November 13, 2018 at 12:48AM via
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Virginia is now the sole winner of Amazon's HQ2. Here's what its planned neighborhood looks like right now.

Feedburner Virginia is now the sole winner of Amazon's HQ2. Here's what its planned neighborhood looks like right now. Fri, 15 Feb 2019 12:02:00 -0500 Google Maps Amazon has announced that Northern Virginia will be the sole site for its second headquarters . Amazon had originally announced that its second headquarters, HQ2 , would be split between Queens, New York, and Arlington, Virginia .It canceled its plans to build part of HQ2 in Long Island City, Queens, and the company said it will not seek a replacement location for the Long Island City headquarters. As part of Amazon's new headquarters, Virginia and Arlington will benefit from more than 25,000 full-time high-paying jobs and approximately $2.5 billion in Amazon investment.National Landing is a newly-defined urban neighborhood in Northern Virginia located less than 3 miles from downtown Washington, D.C. The are has a variety of hotels, restaurants, high-rise apartment buildings, retail, and commercial offices. Amazon has announced it will bring it's second headquarters to the National Landing area of Arlington, Virginia. According to the official page for Northern Virginia's HQ2 bid, National Landing was jointly carved out by Arlington and Alexandria for Amazon's second headquarters. The newly-defined neighborhood encompasses Crystal City, the eastern portion of Pentagon City, and the northern portion of Potomac Yard. Let's take a look at what National Landing looks like today and envision what it could morph into in the next few decades. Crystal City and the areas of Pentagon City and Potomac Yard that make up National Landing already have office space, housing, recreational space, three metro stations with commuter-rail access, and the Reagan National Airport all within a mile radius. Google Maps And there are plans to add to the existing environment and infrastructure. JBG Smith Local developer JBG Smith plans to kick-start several of its unfinished projects in the area ... JBG SMITH Source: Business Insider See the rest of the story at Business Insider See Also: While Sears has been struggling to survive in the US, the retail chain thrives in Mexico. And when we visited stores in both countries, it was easy to see why. Amazon canceled its New York City HQ2 plans. Here's everything we know about how the massive deal unraveled. Amazon says it won't reopen its HQ2 search after bailing on New York City SEE ALSO: We walked around Long Island City, the New York neighborhood where Amazon is planning to bring HQ2, and saw why it'd be appealing to the e-commerce giant DON'T MISS: Photos show what a nightmare it already is to get around Long Island City, Amazon's new HQ2 headquarters more info...
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#Management #Consulting #PublicRelations https://t.co/z7U7Mm6Mvk

#Management #Consulting #PublicRelations https://t.co/z7U7Mm6Mvk נJame Knowln (@Productivityapp) January 29, 2019 from Twitter https://twitter.com/Productivityapp January 29, 2019 at 09:40PM via
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#Marketing #PublicRelations #Consulting https://t.co/Fo7bb4pBC9

#Marketing #PublicRelations #Consulting https://t.co/Fo7bb4pBC9 נJame Knowln (@Productivityapp) January 28, 2019 from Twitter https://twitter.com/Productivityapp January 28, 2019 at 09:40PM via
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#Marketing #Business #Tampa https://t.co/N3VMjKucm5

#Marketing #Business #Tampa https://t.co/N3VMjKucm5 נJame Knowln (@Productivityapp) January 8, 2019 from Twitter https://twitter.com/Productivityapp January 08, 2019 at 08:08AM via
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#PublicRelations #Consulting #Management https://t.co/EVWmQtP5mZ

#PublicRelations #Consulting #Management https://t.co/EVWmQtP5mZ נJame Knowln (@Productivityapp) December 23, 2018 from Twitter https://twitter.com/Productivityapp December 23, 2018 at 10:40PM via
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RT @dronucopia: #DronUcopia https://t.co/TDpzlxMk8L

#DronUcopia https://t.co/TDpzlxMk8L נDronucopia (@dronucopia) December 16, 2018 from Twitter https://twitter.com/Productivityapp December 16, 2018 at 03:50PM via
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RT @dronucopia: Drones Are Now Protecting Elephants In Africa Thanks This To American Businessman #DronUcopia https://t.co/vIWOk6oUgh

Drones Are Now Protecting Elephants In Africa Thanks This To American Businessman #DronUcopia https://t.co/vIWOk6oUgh נDronucopia (@dronucopia) December 8, 2018 from Twitter https://twitter.com/Productivityapp December 08, 2018 at 06:50PM via
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#Consulting #Marketing #Business https://t.co/iNJtEqkWEt

#Consulting #Marketing #Business https://t.co/iNJtEqkWEt נJame Knowln (@Productivityapp) November 9, 2018 from Twitter https://twitter.com/Productivityapp November 09, 2018 at 05:48PM via
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