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VideoHere's a nice product demo. That is, it's a nice over-the-top, hilarious product demo. It's for Tic Tac breath mints and I believe the title of the film says it all, "Worst Breath In The World." It's a fresh take on flash mobs, too. 
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Scoop.it!
Il brand Tic Tac, noto per le sue caramelline alla menta, ha ideato di recente una divertentissima azione unconventional dal titolo più che esplicito: "La Pire Halaine du monde" (Il peggior alito del mondo).
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마케팅,브랜드,광고,프로모션,PR,모바일,뉴미디어, 온라인,소셜미디어 기획전략 및 트렌드 정보 공유 마켓캐스트 www.marketcast.co.kr...
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LOLz! By pulling off what might be one of the meanest pranks of all time, Tic Tac has created one of the BEST viral marketing campaigns of all time. Or at least, of recent memory.
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Невероятно смешной ивент организовали рекламные агентства Ogilvy и Mather Paris для производителя драже, освежающего дыхание в Париже.
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I love a good prank. It usually follows a great belly laugh which I thoroughly enjoy, even if it gives me the hiccups afterwards.
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LOLz! By pulling off what might be one of the meanest pranks of all time, Tic Tac has created one of the BEST viral marketing campaigns of all time. Or at least, of recent memory.
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We at Exquisite Collections strongly believe the start to an Exquisite man is good hygiene.
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a new type of flashmob? a hilarious message from tic tac about the worst breath in the world.
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15.04.2012 - Nach dem fantastischen Image Clip von TNT Belgien legt Tic Tac France noch einen drauf und prankt unschuldige Passanten aufgrund ihres – wie soll es bei Tic Tac anders sein – schlechten Atems bzw.
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La dernière prise de parole de Tic Tac datait de septembre 2011, soit 4 mois après le lancement de sa page Facebook, laquelle totalise aujourd'hui quelque 740 000 fans. Un chiffre qui l’a certainement incitée à reprendre la parole, sur le Net justement, alors qu’elle restait cantonnée aux médias "classiques"? "Oui et non", explique Camille Chipot, responsable marketing Tic Tac."Certes, la page Facebook et son animation nous ont donné des idées. Mais le volume n’est pas le but. Le but, c’est la conversation, l’implication, l’engagement auprès des consommateurs sur la fraîcheur et le fun. C’est une combinaison d’opportunités et d’envie stratégique d’aller plus loin", poursuit la directrice marketing de la marque. De fait, les objectifs ne sont d’ailleurs pas exprimés en termes de volume de vente. Car si Tic Tac est connue de 99% des gens (en notoriété assistée), "on n’a pas un taux d’implication très élevé. Or, notre volonté, c’est de faire de Tic Tac une des marques préférées des Français sur ce segment", souligne encore Camille Chipot. Pour ce faire, son agence, Ogilvy Paris, vient de lancer un petit film malin, de 2 minutes, réalisé par François Nemeta (Production : Fighting Fish) :
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ItaliaBuzz.Unconventional Marketing: questioni di “alito pesante”...
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Sometimes you wake up and your own breath makes you feel ill, but it can usually be remedied with some toothpaste and some vigorous brushing.
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Worst Breath in the Word - Tic Tac Every once in a while, someone pulls off yet another stunt/flash mob that is actually worth sharing, and this is definitely one of them :) It’s definitely staged,...
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“La Pire Haleine du Monde (The Worst Breath in the World)” Tic Tac France...
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Tic Tac France - Worst Breath in the World by Ogilvy & Mather Paris of course. Great advertisement.
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LOLz!
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Blow up campagnes. Deze week al een mooi voorbeeld gezien van DG modem. Deze is naar mijn mening minstens even goed.
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Facebook is a social utility that connects people with friends and others who work, study and live around them.
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