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Rescooped by LA Opera from Business Models and Management Issues: Music!

L.A. Opera's unlikely — and unusual — 'The Magic Flute'

L.A. Opera's unlikely — and unusual — 'The Magic Flute' | LA Opera |
In a bare rehearsal space downtown at the Music Center, a dozen or so people work through a scene in the dark.

Via MAM_Music
MAM_Music's curator insight, November 21, 2013 10:43 AM

Melody: I thought that this article related to parts of the class discussions we had about technology. Essentially, the LA Opera incorporated animation and live performance elements into its “The Magic Flute” show. It seems like the scenes and backgrounds are all projected onto a screen with animations and multimedia while there are live singers interacting with the animations. Part of the opera’s decision to do this is because they felt that the audience wanted to see something new. The opera wanted to create something that would be more relatable to the audience and that people would enjoy. I remember that this week’s guest speaker said that operas have super high fixed costs and I’m wondering if this model could decrease those high fixed costs. However, using a projected screen with animations does take a lot away from the traditional form of opera. 

MAM Presenting's comment, November 24, 2013 11:42 PM
I think the use of technology as a means of reducing the high fixed costs of opera's is a really interesting idea...While the use of the projected screen, as Kimmy sates, may take away from the traditional form of opera, it may provide a really unique opportunity for struggling operas and smaller companies. On the flip-side, I wonder how this type of technology would fit with a more serious/tragic opera.... - Marissa
MAM Presenting's comment, November 25, 2013 12:01 AM
So I did a little research into projections + operas. This is a really interesting article on the use of projects in Robert LePage's production of Wagner's Ring Cycle... While in this case the projections are by no means part of a production that is trying to save costs (quite the contrary actually), the use of them is quite fantastic.<br><br>At least for this author, they were incredibly effective and actually drew her into the performance. <br><br>Explains Smith: "It is in some ways simply old-fashioned stagecraft, but it is seamlessly fluid, happening before our eyes and, momentarily, breathtaking. Most of all it seems modern; unobtrusively it brings a touch of newness to a familiar art form. "<br>
Rescooped by LA Opera from Concert Halls, Auditoriums & opera houses!

‘The Magic Flute’ at the Los Angeles Opera

‘The Magic Flute’ at the Los Angeles Opera | LA Opera |
The “Magic Flute” now at the Los Angeles Opera shows the good things that can happen when a company shakes up its production schedule.

Via Opera_Digital
Rescooped by LA Opera from Audience Development for the Arts!

L.A. Opera to import a 'Magic Flute' influenced by silent films -

June 04--Having developed a momentary case of the 20-year itch for the beloved production of Mozart's 'The Magic Flute' that it has been rolling out since 1993, Los Angeles Opera announced Tuesday that it's about to have a fling with a sexy new...

Via Shoshana Fanizza
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