Get Started for FREE
Sign up with Facebook Sign up with Twitter
I don't have a Facebook or a Twitter account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Earlier this year, I had the pleasure of meeting Mark Verone, the Director of Marketing & Product Operations at Gogo, the public company that provides in-flight Internet service on many major airlines and private business aircraft. I was giving a presentation on marketing trends inspired by technology and technology culture, and I included a section … 
No comment yet.
Sign up to comment
Scoop.it!
Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.
Estibaliz Bayón's insight:
Humaniza
Scoop.it!
Why do content marketing? This is a question I get all the time. Read my answer here along with 5 other content marketing questions...
Estibaliz Bayón's insight:
Buena pregunta y buena respuesta
Scoop.it!
What are the biggest content marketing pain points. The latest ebook from ComBlu covers the top four and strategies on how to address them.
Estibaliz Bayón's insight:
Estrategia de contenidos / Contenidos de valor ...
Scoop.it!
Ya ha llovido mucho desde que en 2.008 Brian Solis publicó la primera versión del Conversation Prism...
Estibaliz Bayón's insight:
Entorno social 2013 https://conversationprism.com/
Scoop.it!
Estibaliz Bayón's insight:
Social technology enabled the sharing of media and ideas called social business --the same tools enable sharing of goods and services called the collaborative economy
Scoop.it!
Estibaliz Bayón's insight:
Un mundo hiperconectado ¿qué nos deparará?
Scoop.it!
Video of Joe Fernandez from Klout where he talks about how influence is the Currency Of The Social Web.
Estibaliz Bayón's insight:
La importancia de los contenidos ...
Scoop.it!
We all saw the power of social and community last week in Oklahoma. People came together and the result was something unified and powerful and greater than the sum of its parts.
Estibaliz Bayón's insight:
Talento Conectado :-)
Scoop.it!
El Social Business emerge como una de las soluciones de mayor calado para alcanzar una mayor velocidad en las compañías.
Scoop.it!
What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy.
Estibaliz Bayón's insight:
El futuro del Social Bussines ya está aquí
|
Scoop.it!
To consumers, the real and virtual worlds are one. The same should go for your company.
Scoop.it!
The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?
Scoop.it!
The funnel model of marketing and sales doesn’t reflect reality very well. We know this. Buyers don’t proceed in lock-step fashion down a pipeline. They never did, actually.
Estibaliz Bayón's insight:
Comportamiento del consumidor
Scoop.it!
Although many companies today are struggling to apply social media to the way they operate, a successful new crop of 'collaborative economy' startups seems to show that traditional business will be fundamentally transformed instead.
Estibaliz Bayón's insight:
Revolución de los negocios, nuevos modelos de negocio
Scoop.it!
One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really ma
Estibaliz Bayón's insight:
“People don’t buy what you do; they buy why you do it.” ~ Simon Sinek
Scoop.it!
The advent of digital and social media has created a host of new challenges for corporate general counsels.
Scoop.it!
Social business has the potential to change the way we work, but for the most part it has not. The social enterprise is not yet here, though many talk about it, and confuse it with using social tools.
Estibaliz Bayón's insight:
Es necesario un cambio en la dirección de las empresas para que el Social Business no se quede en una moda pasajera.
Scoop.it!
Understanding the experience that customers value tops the list of most strategic agendas these days. The power of the buyer being in control can no longer be ignored. Sales feel it as their cycles grow longer and become less predictable.
Scoop.it!
How has technology and changes in media changed the way we tell stories. SAP's Chief Storyteller explains the art of storytelling in this video.
Estibaliz Bayón's insight:
Las marcas tienen que contar historias que la gente quiera escuchar ...
Scoop.it!
Estibaliz Bayón's insight:
The Causes for the Collaborative Economy: factores sociales, económicos y tecnológicos.
|
