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Podcasting is the natural next step in relationship building. They know and trust your voice. They feel like they already know you. Knowing that your audience, your target market, and your clients truly want to hear from you is the most compelling reason to get started with your own podcast.
Sherryl Perry's insight:
Are you podcasting to build your audience? Thanks to Vernessa Taylor for this resource packed post to get us started. 
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Check out this ultimate list of WordPress resources. From themes to plugins, some of the best will be featured here.
Sherryl Perry's insight:
There are some really good blogs listed here. If you use WordPress (and you're interested in knowing how to get the most from it), you can't go wrong by subscribing to these blogs.
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The travel marketing sphere is evolving fast, in particular when it comes to its digital landscape, social media and mobile. Some key stats to consider!
Sherryl Perry's insight:
Here are 15 interesting statistics that travel bloggers would benefit from knowing.
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Google's Gary Illyes said last night at SMX Advanced that the Panda update/refresh we've been waiting for for 8 months+ now is just about to be released.Gary said webmasters can expect it soon, soon a
Sherryl Perry's insight:
There's a "refresh" to Google Panda coming soon. This is not an update but it can affect you.
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Using social media to boost SEO is an interesting tactic that doesn't particularly work in the same way that traditional SEO does, but still has huge...
Sherryl Perry's insight:
Did you know that (along with Google+ and Pinterest) sharing on Scoop.it produces backlinks that will help you with SEO?
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"The sunrise period for trademark owners to register their .sucks domain names has started. That means owners of federally registered trademarks (and celebrities) can pay around $2,000 to get their brands’ .sucks domain names before those domains go on sale to the general public on June 1, 2015."
Sherryl Perry's insight:
Interesting. Kelley Keller raises several issues including the cost of reserving your own domain name or possibly fighting a trademark infringement case later.
Kelley also raises the concern that as the owner of a registered trademark, you are responsible for enforcing the registration and if you don’t enforce your rights, you might lose them. – Lots to think about here.
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Are you trying to differentiate your blog from the rest? What are the two most powerful blogging strategies you can implement today? Thanks to Adrienne Smith for sharing her insight with us.
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Is Google Plus social network site or more for SEO rich content connected to your website ? I believe it is both a social network and SEO for your site
Sherryl Perry's insight:
Google+ for newbies. Lisa explains this simply and gives concrete examples.
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Do you know what business are you really in? Do you offer tangible values to people? What problems do you solve? If you meet your prospects needs, they will buy.
Sherryl Perry's insight:
This week, +Don Purdum (from Unveil the Web) shares his insight as to how we can bring clarity to our business by defining tangible values that solve problems. Thanks Don!
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Find out which social networks your ideal customers are actively using.
Sherryl Perry's insight:
Ever ask yourself which social network you should be active on? This post should help you decide.
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Ever wonder why you keep getting a high unsubscribe rate? Here are some reasons why people unsubscribe to your email list.
Sherryl Perry's insight:
Pauline Cabrera (from TwelveSkip.com) asked twenty influential bloggers why they unsubscribe from emails. (Lots of great tips here and "yes" she included my thoughts too.)
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Do you think that Google’s Panda 4.1 algorithm changes will hurt you or help you? Will quality content really increase your organic search traffic?
Sherryl Perry's insight:
This week, in my #FridayFinds series, we’re going to take an in-depth look at some of the latest news surrounding Google Panda 4.1.
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Looking for an alternative to Google Analytics? Want to understand your traffic, get a deeper view? Open source contender Piwik Analytics may be your answer.
Sherryl Perry's insight:
Interested in an alternative to Google Analytics? Check out Piwik Analytics instead. Take Charge of Your Stats: Piwik Analytics vs. Google Analytics
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With over 288 million monthly active users on Twitter, you're going to need to figure out a way to stand out.
Sherryl Perry's insight:
These 50 Twitter banners should give you the inspiration to create a design that will make your Twitter profile stand out.
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Harvard and Stanford researchers have found an answer to the age-old marketing question of whether the price should come first or last.
Sherryl Perry's insight:
Should you lead with price? Well, that depends. On what? Roger Dooley shares answers from a #neuroscience study with us.
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Want to know how you can promote your blog post effectively? Check out this post to learn how to increase your traffic today.
Sherryl Perry's insight:
Do your blog posts just sit there after you publish them or do you promote them? Are you curating with Scoop.it? Do you repurpose your content? Check out this post by Adam Connell for some great ideas?
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Robin Strohmaier
Sherryl Perry's insight:
Important: If you’re changing the URL of your WordPress blog (including to a HTTPS url) be sure to read this post by Otherwise, you may lose your social shares.
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Are you optimizing your blog posts for the search engines? Do you use SEO to drive traffic to your website? The resources in this roundup are from 8 top SEO influencers.
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Need help choosing a WordPress theme? Don’t end up with security risks, code bloat or a theme that you’re stuck with for life. Some of the resources here can help you make the right choice for you.
Sherryl Perry's insight:
Choosing a WordPress theme isn’t easy. Which best-selling themes can lead to security risks, code bloat or a theme that you’re stuck with for life?
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Do your websites provide a good UX (user experience)? How do your sites display on mobile devices? Now that Google has set April 21st as the roll-out date to use "mobile-friendliness" as a ranking signal, we need to make sure our houses are in order. The good news is that this algorithm change will only affect mobile searches and not desktop searches.
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25 Photoshop Plugins That Will Blow Your Mind
Sherryl Perry's insight:
Do you use Photoshop? If you do, you won't want to miss these.
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Just writing up awesome content and publishing it on your blog isn’t enough. You need a content marketing strategy. Here are five ideas to get you started.
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It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely ...
Sherryl Perry's insight:
Here are ten examples of eCommerce websites that you can get ideas from in time for the holiday shopping season.
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Admit it…You're confused. You've been told again and again: web design really matters. Your website is the window to the world. You're pretty sure your website design ticks all the right boxes. You...
Sherryl Perry's insight:
Time for a site redesign? Here's a quick easy read that will resonate with many of us.
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Looking for an alternative to Google Analytics? Want to understand your traffic, get a deeper view? Open source contender Piwik Analytics may be your answer.
Sherryl Perry's insight:
Looking for a (better) alternative to Google Analytics? Check out this article from to see if Piwik Analytics might be a good fit for you. (It's open source. So, it's free to us)
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