Just Story It
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Storytelling, Scrolling Websites = Big Engagement

Storytelling, Scrolling Websites = Big Engagement | Just Story It | Scoop.it

No matter how powerful a story is in itself, we’re going to like it more if it features a story that intrigues us, feeds our curiosity, and satisfies our answers in the end.

Dr. Karen Dietz's insight:

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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John van den Brink's curator insight, March 29, 2016 1:13 PM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Stan Smith's curator insight, March 30, 2016 1:14 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Just Story It
Growing your inspiration, impact, and influence through the power of compelling storytelling               www.juststoryit.com
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It | Scoop.it

Here are the best articles from across the web that I can find on leadership storytelling.

 

And visit my website for more information about my coaching and workshops on business storytelling for business leaders at www.juststoryit.com 

Dr. Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on leadership storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to work with stories in leadership, org culture, key business functions, and the like. 

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message at linkedin.com/in/karendietz and I'll respond.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the leadership and storytelling 'hood.

 

Dr. Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Make Your Business Storytelling Mega Impactful -- 7 Ways

Make Your Business Storytelling Mega Impactful -- 7 Ways | Just Story It | Scoop.it
The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.
Dr. Karen Dietz's insight:

I love each of these 7 points! Written by my wonderful colleague

Kathy Klotz-Guest, they are gems.

 

All 7 line up perfectly with my experience working with businesses and their stories. Stop doing "storytelling light". Upgrade and accelerate your results like loyalty, engagement, reputation, and bottom-line growth.

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Four Questions to Ask When Creating Your Next Presentation If You Want More Influence —

Four Questions to Ask When Creating Your Next Presentation If You Want More Influence — | Just Story It | Scoop.it
With almost every single client I work with answering these 4 presentation questions is half the work we do together. The other half is the actual story/stories they are going to share. But I tell you -- it's going to be hard work and take a lot longer to figure out the story unless you tackle these
Dr. Karen Dietz's insight:

I love these 4 questions! But most people either aren't aware of them or forget them. Don't let this happen to you. Increase your impact and memorability with your audience -- whether in meetings or more formal presentations -- by answering these questions first.

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Banking Sector Education and Training Authority

Banking Sector Education and Training Authority | Just Story It | Scoop.it
BANKSETA is a statutory body established for stakeholders to advance the national and global position of the banking and alternative banking sector.
Dr. Karen Dietz's insight:

It's been a wild week -- and it's only Wednesday! At 4:30 am yesterday I gave a webinar on transformational leadership for BANK SETA to banking leaders across Africa. Storytelling was part of it.

 

We went through several interactive exercises where everyone participated. The insights and takeaways they shared about those activities were moving. I feel such gratitude for these participants.

 

I can't wait to hear how they continue to transform their abilities to be inspiring and influential change agents. And positively affect those around them.

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Finding your voice, sharing your story...Just In Time for Foster Youth 

The San Diego Foundation/Clinton Foundation on KPBS feat. Just In Time for Foster Youth (Part 1)

Dr. Karen Dietz's insight:

One of my great pleasures is volunteering as a story coach with Just In Time for Former Foster youth to help them tell their stories. I am so thrilled to see how their visibility keeps growing. Here is Chelsea Clinton visiting Just In Time last week. 

 

Storytelling is transformational. These former foster youth's stories are transformational. Your stories can be also. Go for it.

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To Understand Customer Behavior, Design Thinking + Empathy Tops Data 

To Understand Customer Behavior, Design Thinking + Empathy Tops Data  | Just Story It | Scoop.it
Design thinking’s human-centered approach to innovation will have a central place in many colmpanies moving forward. Data will not always tell us how and why people behave the way they do.
Dr. Karen Dietz's insight:

I agree: "The design thinking process begins with a complete immersion in the user experience and a development of empathy for the customer. Through that deep understanding of human behavior, organizations can develop innovative products and services that actually solve a real problem for customers."

 

But what does complete immersion mean besides hanging out with customers? It also involves being able to deliberately evoke stories -- which is empathy in action. Plus those stories drive deeper meaning and insights for you.

 

So don't leave home without your storytelling skills.

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Manjeet Singh's comment, January 14, 5:11 AM
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Insight Narrator's curator insight, August 26, 5:44 AM

I agree: "The design thinking process begins with a complete immersion in the user experience and a development of empathy for the customer. Through that deep understanding of human behavior, organizations can develop innovative products and services that actually solve a real problem for customers."

 

But what does complete immersion mean besides hanging out with customers? It also involves being able to deliberately evoke stories -- which is empathy in action. Plus those stories drive deeper meaning and insights for you.

 

So don't leave home without your storytelling skills.

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Storytelling: the 1 leadership skill people tend to overlook

Storytelling is the most underrated tool in business. It’s certainly proved the most impactful tool in my management career.
Dr. Karen Dietz's insight:

What accounts for the ability of great leaders to inspire? It's the ability to tell compelling stories. And in my experience, it's still the most underrated skill out there. So I agree with the author.

 

Maybe it's because storytelling seems easy. But it's harder than it seems. More often it's because we think we are inspiring (70% of leaders rate themselves as inspiring; 82% of employees say NOT).

 

But here's the bottom line: storytelling matters if you want to get ahead. I also love the author's point about the role of stories in forging high performing teams.

 

Read the article for more insights.

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Happy New Year!

Happy New Year! | Just Story It | Scoop.it

Wishes to all for an amazing 2019!

Dr. Karen Dietz's insight:

Sending you wishes for a fabulous 2019!

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Need to communicate challenging concepts? Here are 6 ways 

Need to communicate challenging concepts? Here are 6 ways  | Just Story It | Scoop.it
Rather than start drafting your presentation or meeting agenda by asking, “What do I want to say?” start by asking, “What does my audience need to hear?”
Dr. Karen Dietz's insight:

What a great post!

We typically think of only metaphors to communicate complex ideas. But there are more ways! The infographic in the article shows all 6 with details included.

 

I also like how to entire article emphasizes being audience-centric when presenting. That means getting into your listener's heads so you can explain your ideas in ways they will get. Too often we frame our presentations from our own viewpoints. Then we wonder why we don't connect or get the results we want.

 

Anyway, this post and infographic should help you make the shift.

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Birgitta Edberg's curator insight, January 8, 9:22 AM
From push to pull approach. 
Insight Narrator's curator insight, August 26, 5:45 AM

What a great post!

We typically think of only metaphors to communicate complex ideas. But there are more ways! The infographic in the article shows all 6 with details included.

 

I also like how to entire article emphasizes being audience-centric when presenting. That means getting into your listener's heads so you can explain your ideas in ways they will get. Too often we frame our presentations from our own viewpoints. Then we wonder why we don't connect or get the results we want.

 

Anyway, this post and infographic should help you make the shift.

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Reframe the Story: How to Deliver Bad News

Reframe the Story: How to Deliver Bad News | Just Story It | Scoop.it
Negative information doesn’t have to result in disappointment. 
Dr. Karen Dietz's insight:

In my workshops, I often share the Bata shoe story that's in this article, and I make the same point the author this post makes.

 

When we are having information or beliefs that keep us stuck or in a downward spiral, it's time for a reframe. This can happen to us personally or in business/organizational life. Reframing is telling a different story.

 

There are plenty of examples and instructions in this post on how to reframe bad news or a negative experience (it's easy). Not everything can be reframed. But as the author points out, when it can, it will go far.

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Presuasion and Postsuasion: 6 ways to get people to listen to you

Presuasion and Postsuasion: 6 ways to get people to listen to you | Just Story It | Scoop.it
Know your audience, build your credibility, use empathy, stay strategically silent, and other essential ways to make sure that you get your message across.
Dr. Karen Dietz's insight:

Here's what I like about this post -- it's not ALL about what you say in a presentation, it's about what happens before and after.

 

Presuasion is all about doing your homework beforehand. This entails figuring out what you audience values, what meetings you should attend before your presentation, and preparing solutions beforehand.

 

The author lists many more important actions to take in this presuasion phase.

 

Postsuasion are the activities you do once the presentation is done: follow up meetings, emails, etc.

 

This article lays it all out. Don't leave home without it.

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How to think about business storytelling

How to think about business storytelling | Just Story It | Scoop.it

"Here's a quick image I created showing how storytelling fits within a business."

Dr. Karen Dietz's insight:

Many companies discover storytelling when they have an immediate need to be addressed -- like growing the business. 

 

But what I've noticed is that there is very little understanding about how to think more strategically about business storytelling and the impacts it has across the organization.

 

Hence this infographic I created. Enjoy!

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Classic Halloween horror flicks -- the stories behind the homes 

Classic Halloween horror flicks -- the stories behind the homes  | Just Story It | Scoop.it
Every house has a story, but these may be the most terrifying.
Dr. Karen Dietz's insight:

Happy Halloween!

I saw this article and couldn't resist knowing the stories.

Thought you might like them too.

Have a fun night :)

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Why top economists say they need more storytellers

“Traditional economic approaches fail to examine the role of public beliefs in major economic events — that is, narrative,' Shiller wrote. “Economists can best advance their science by developing and incorporating into it the art of narrative economics.”

Dr. Karen Dietz's insight:

What a great read! Yes, even economists and engineers need storytelling skills as these respected economists point out. This article spells out why.

 

Discover that Philip Lowe, head of Australia’s central bank, urged other top economic colleagues at their annual international conference to spend less time on numbers and more time on good storytelling.

 

Learn about Nobel Prize winner Robert Shiller’s new book “Narrative Economics” and the importance of storytelling in shaping markets.

 

Numbers need stories to come alive, make them sticky and meaningful. For all you engineers and numbers folks out there -- get your stories ready!

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How junk food stories turn us into Zombies —

How junk food stories turn us into Zombies — | Just Story It | Scoop.it
Junk food stories can lead to moral compromises — distortions, lies, double-speak, twisted justifications, entitlement, blinders, and self-serving actions.
Dr. Karen Dietz's insight:

We are surrounded by junk food stories that impact us in various ways. Learn more about what junk food stories are, some of the consequences, and how to stay out of Zombie land.

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How and Why Your Small Talk Skill Bring You Greater Influence —

How and Why Your Small Talk Skill Bring You Greater Influence — | Just Story It | Scoop.it
Influence opportunities at work abound. But few realize them, as this article from the New York Times shares. Small talk is key. So is chit chat. Read more to learn how to influence through chit chat and use my formula to guide you.
Dr. Karen Dietz's insight:

Every client I work with is surprised at how their influence grows when they upgrade their small talk skills. Check out this post for specific tips.

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Aaron Stark -- I Was Almost A School Shooter -- TEDxBoulder 

After growing up in painful, abusive conditions, Aaron Stark was on his way to an atrocity, until simple acts of kindness changed his life forever. What i
Dr. Karen Dietz's insight:

I had my first story coaching session with Aaron Stark on Monday, helping him get ready for the TEDxDonovan (prison) event coming up in April.

 

Watch his previous TEDx talk on him almost being a school shooter. The story we are working on now is about the power of him revealing his truth. Wow.

 

So honored to help him hone his story and reach even more people.

 

Story coaching is about selecting the story, finding the key message, story crafting and then story delivery. Our first session was also taped for a documentary that's being made about Aaron. Who knows where this will go.

 

Your stories are just as powerful as Aaron's. Tell them. They make a difference.

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Sales Down? Stop Looking At Metrics. Start Looking at Moments 

Sales Down? Stop Looking At Metrics. Start Looking at Moments  | Just Story It | Scoop.it
Sales Aren't What You Hoped They Would be? Stop Looking At Metrics and Start Looking at Moments
Dr. Karen Dietz's insight:

As the author (owner of a global retail sales company) says, "Diagnosing slow sales is best done by digging into the dirty details of individual interactions."

 

She goes on to explain that it's the micro-interactions between salespeople and customers that make or break a sale. But what are those micro-interactions? She lists 3. Storytelling is not directly mentioned, but here's how it translates:

  1. The right reception -- are salespeople deliberately evoking stories from customers to discover their needs?
  2. Customer needs being met -- have they felt heard (again, story evoking skills + story listening skills) and have their needs been met?
  3. Knowing how to listen for opportunities -- listening skills again

 

Read more for concrete examples and use her advice to boost your sales in 2019.

 

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Help Spread Big Ideas for Saving the Planet with Environmental Storytelling 

Help Spread Big Ideas for Saving the Planet with Environmental Storytelling  | Just Story It | Scoop.it
Research increasingly suggests that trying to promote behavioral change through fear can be counterproductive, leading to anxiety or depression that results in an issue being avoided or denied. However, stories with positive role models and which focus on the positive outcomes of solutions are much more likely to inspire action to solve it.
Dr. Karen Dietz's insight:

Here's how stories work in very practical ways to change people's minds. This post is about environmental storytelling to tackle climate change. It works here...and it can work in your world. There are great insights here to grab about the power of positive stories.

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Verhalenmakers's curator insight, November 18, 4:33 AM
Onderzoek toont aan dat positieve verhalen het gedrag van mensen sneller wijzigen dan negatieve verhalen.
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What's the key to success in any field? Changing Minds  

What's the key to success in any field? Changing Minds   | Just Story It | Scoop.it
Great persuaders have a competitive edge in the age of ideas.
Dr. Karen Dietz's insight:

LinkedIn just published another study on the critical need for soft skills for career success. Their conclusion boils down to having skills that increase your ability to change people's minds.

 

LOL, the writer vows to never use the term "soft skills" again. As she says:

"A wealthy entrepreneur at Y-Combinator, the iconic investment firm behind startups such as Reddit and Airbnb, convinced me to stop using the term. During our conversation, he called out my mistake.

"Let's talk about a soft skill like storytelling," I said.  

"Soft?" he shot back. "If an entrepreneur can't tell a convincing story, I'm not investing. You call it soft. I call it fundamental."

 

And it translates into cash: "Even in the 'hard skills' jobs, persuasion sets people apart. "A coder who only knows technical skills might start at $40,000 to $80,000 in Silicon Valley. A coder who can speak to the client can easily command $120,000 and up."

 

Read the post for more stats and insights -- and keep working on those storytelling skills. They will never go out of style. 

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America's 10 Most In-Demand Skill Sets Today & in 2019 

America's 10 Most In-Demand Skill Sets Today & in 2019  | Just Story It | Scoop.it
Do you have the skills to be competitive in today's job market?
Dr. Karen Dietz's insight:

LinkedIn just released its latest research study on in-demand job skills and guess what? #1 is Oral Communication.

 

In addition to basic communication skills using Emotional Intelligence, that also means presentations and storytelling.

 

There's no time to waste. Time to build those skills. Check out my 9-week business communication and storytelling course at Univ. of CA San Diego starting Jan. 22, 2019. It's an online course using virtual reality. That means lots of interacting, which is what building your communication skills requires. Come join me. Here's the link, and here's a 50% discount coupon: BizComm19

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Chevron storytelling: purposeful immersive experiences to engage stakeholders 

Chevron storytelling: purposeful immersive experiences to engage stakeholders  | Just Story It | Scoop.it
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.
Dr. Karen Dietz's insight:

Go Chevron! Hey, if a gas company can successfully use storytelling, so can you. This is a great article on the kinds of storytelling they are doing and why. Even better are the tips they share and the results they've experienced. Enjoy.

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Learn business storytelling & communication now using Virtual Reality (VR)

Learn business storytelling & communication now using Virtual Reality (VR) | Just Story It | Scoop.it
UC San Diego Extension is open to the public and harnesses the power of education to transform lives. Our unique educational formats support lifelong learning and meet the evolving needs of our students, businesses and the larger community.
Dr. Karen Dietz's insight:

For years I've wanted to launch an online business storytelling course that actually builds your skills -- not just a bunch of book learning.

But what took me so long? Because I didn't want it to be just another online storytelling course. I wanted it to count.

So I am thrilled to announce that I have partnered with the University of California San Diego (UCSD) Extension to deliver a 9-week business communication and storytelling course for busy professionals in January 2019. That means you can take the course and actually come away with a valuable, documented class that your company can count on. The course counts towards a Project Management Certificate.

Oh, and this is not an ordinary course. Nope. My course uses a virtual reality campus, powered by VirBela, where your avatar will communicate, engage and practice with each other in real time. Anytime.  You can hyperlink to Virbela’s website if you wish.

Why? Because your storytelling and communication skills can't be gained in a vacuum. Becoming an amazing business storyteller and communicator that skyrockets your influence requires interacting with others. And we've got the perfect platform for that.

Berkeley and Stanford are already using this platform. And now UCSD and I are offering this first-ever business communication and storytelling course using this cutting-edge tool.

Here's what you'll gain:

  • Knowing your communication and story style and what makes you unique (woo hoo!)
  • Creating your own Strategic Communication & Storytelling Plan + goals (don't leave home without it)
  • Practicing the most powerful skill for influence that also reduces conflict (story listening behaviors and best practices)
  • Finding different stories and media to inspire and connect to your audience (take the mystery out of it)
  • Crafting diverse forms of influential presentations that drive decision making(who knew?)
  • Building and telling your Vision Story and evaluating your storytelling skills anytime, anywhere (yes, you can).
  • Learning communication and storytelling for high performing teams and other critical story applications across your business (where the rubber meets the road)
  • Weaving data and story together for maximum attention (never be boring again)
  • Delivering an influential presentation that inspires others (make a difference)

 

As you can see, this is going to be a powerhouse course.
You'll come away with a solid storytelling and communication foundation most people never get.

 

Anyone in the world can take it.

Click on the title to register for the class, or here's the direct link
Use this code for a 50% discountBizComm19

I'm looking forward to seeing you there -- Karen

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Want to build your storytelling skills using a coach? Here's the best approach.

Want to build your storytelling skills using a coach? Here's the best approach. | Just Story It | Scoop.it
Simon (not his real name) is a masterful storyteller, so it wasn't surprising that others asked him to coach them. Thoughtful presenter that he was, he was aware of much of what he did, such as his thorough research about each group he visited and his careful preparation of his stories. Simon's Stu
Dr. Karen Dietz's insight:

What a great post! Doug Lipman is one of my storytelling teachers and coaches. Obviously, I applaud everything that is said in this post about story coaching and do my best to fulfill these principles.

 

Looking for a storytelling coach? Here's your primer on what to look for.

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Thursday's Antidote -- Ten Games People Play to Control Truth (1)

Thursday's Antidote -- Ten Games People Play to Control Truth (1) | Just Story It | Scoop.it
People seem to be applying the same ten games from Territorial Games (1997) to control narratives and thus control our perceptions of what is/isn’t true.  For the next ten weeks I’ll post about eac…
Dr. Karen Dietz's insight:

Years ago my colleague Annette Simmons gave me significant help during a tough time when I was the target of Territorial Games. Territorial Games is one of her books. Now Annette has dusted off the volume. She is writing blogs over the next 10 weeks about each of the 10 Territorial Games plus the implications for us in today's political culture.

 

Check out Game 1 -- what it's all about, how it works, and what not to do.

 

Let's get smarter and empowered.

Next week I'll curate Game #2.

 

So happy you are writing this Annette! See me forever grateful. 

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Using the psychology of storytelling in User Design (UX)

Using the psychology of storytelling in User Design (UX) | Just Story It | Scoop.it
How to combine the art of storytelling with the design of human experiences.
Dr. Karen Dietz's insight:

Once in a while, I run across a good article on how product/service user experience designers (UX) can use storytelling in their work. This is one of them. that gets it right.

 

Too my UX designers think of stories like this: 

  • user story is shortspecific and goal-oriented. It is a one-sentence statement that tends to have the following structure: “As an X, I want Y so that Z ”.

 

That's not a story. But this post shares actual stories UX designers can use. The author explains how this is much more valuable and efficient than the definition given above. It's a great justification for using storytelling in a variety of business settings.

 

But, I know -- you probably aren't a UX designer, so what has this got to do with you? Well -- think of any customer you want to know more about. Our default way to find out information is to ask for information (How did you...) or opinions (What do you think of...).

 

Neither of these approaches will quickly get you what you want. Go for stories instead (Tell me about what happened when...)

 

That's where the gold is.

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