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Scooped by
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onto Information Technology & Social Media News |
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![]() Online marketing has become a messy mix of direct marketing, seo, tricks, tips, code and guesswork. It’s an always-moving target and it’s mostly focused on tactics, not strategy, becaus… Via Ana Cristina Pratas
Ana Cristina Pratas's curator insight,
August 31, 2019 5:14 AM
Online marketing has become a messy mix of direct marketing, seo, tricks, tips, code and guesswork. It’s an always-moving target and it’s mostly focused on tactics, not strategy, because tactics are easy to measure.
Marketing online, on the other hand, is what happens when the work to serve our audience arrives in an electronic form. Marketing online is simply marketing–the act of making things better by making things–aided by a mouse and a keyboard.
Careful not to get stuck focusing on the wrong one. You need both, but one drives the other.
![]() As Uber expanded into Southeast Asia, Latin America, and the Middle East, it faced a major problem: The design that helped make it a powerhouse wasn’t as effective in these new markets.
![]() The idea that FaceApp is somehow exceptionally dangerous threatens to obscure the real point: All apps deserve this level of scrutiny. Via THE OFFICIAL ANDREASCY, massimo facchinetti
![]() ¿Y si con una bombilla, además de obtener luz tuviéramos acceso a Internet de gran velocidad? Con la tecnología Li-Fi es posible, y está más cerca de lo que pensamos. Via Gumersindo Fernández |